Rice-Based Products Market Size, Share, Growth Analysis, By Product Type(Rice Flour and Rice Bran), By Distribution Channel(Online retail, and Offline retail), By Region - Industry Forecast 2025-2032


Report ID: SQMIG30C2073 | Region: Global | Published Date: April, 2024
Pages: 198 |Tables: 60 |Figures: 80

Rice-Based Products Market Insights

Rice-Based Products Market size was valued at USD 226.36 Billion in 2023 and is poised to grow from USD 240.39 Billion in 2024 to USD 383.82 Billion by 2032, growing at a CAGR of 6.20% during the forecast period (2025-2032).

Rice-based products have become increasingly popular in gluten-free diets as a substitute for wheat-based products. Rice flour is commonly used in baking, while rice noodles are used in a variety of Asian cuisines. The versatility of rice-based products has made them a staple in many kitchens worldwide. In 2020, Asia-Pacific held the largest market share of the global rice-based products market, accounting for over 50% of the market. This can be attributed to the high consumption of rice as a staple food in countries like China, India, and Japan. The region is also a major rice producer, further boosting the market. North America and Europe are expected to witness significant growth in the rice-based products market during the forecast period, driven by the increasing demand for gluten-free products and the rising popularity of Asian cuisine.

US Rice-Based Products Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 210.32 billion

Largest Segment

Rice Flour

Fastest Growth

Rice Flour

Growth Rate

6.20% CAGR

Global Rice-Based Products Market 2021-2030 ($ Bn)
Country Share for APAC Region- 2021 (%)

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Rice-Based Products Market Segmental Analysis

Global Rice-Based Products market is segmented by product type, distribution channel, and region. Based on type, the Rice-Based Products Market can be segmented into rice-flour, and rice bran. Based on distribution channel, the Rice-Based Products Market is segmented into online retail, and offline retail. Based on region, the Rice-Based Products Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Rice-Based Products Market Analysis by Type

By type, the market can be segmented into rice flour and rice bran. Rice flour dominated the global market, accounting for a significant overall revenue share. This is attributed to the wide range of applications of rice flour as a gluten-free alternative to wheat flour in various food products, such as bread, cakes, and pastries. The increasing prevalence of gluten intolerance and celiac disease among consumers has also contributed to the growth of the rice flour market.

On the other hand, rice bran is the fastest-growing segment of the rice-based products market. Rice bran is a rich source of dietary fiber, antioxidants, and other nutrients, which are increasingly in demand among health-conscious consumers. The growing awareness about the health benefits of rice bran, including its ability to reduce cholesterol levels, improve digestion, and prevent chronic diseases such as cancer and diabetes, has led to a surge in demand for rice bran-based products.

Rice-Based Products Market Analysis by Distribution Channel

By distribution channel, the market can be segmented into offline retail and online retail. Offline retail, including supermarkets and hypermarkets, convenience stores, and specialty stores, dominate the market in terms of revenue. This is due to the wide availability of rice-based products through these traditional brick-and-mortar stores, which offer consumers a chance to physically inspect and select the products they want to buy. Supermarkets and hypermarkets are the largest offline distribution channels for rice-based products, accounting for a significant market revenue share. Convenience stores and specialty stores also contribute to the offline market segment, with a growing number of consumers preferring the convenience of purchasing rice-based products in smaller stores.

However, the fastest-growing segment of the rice-based products market is online retail. The rise of e-commerce platforms and the increasing adoption of online shopping by consumers have contributed to the growth of the online segment. Online retailers offer a wide range of rice-based products from different brands, and consumers can easily compare prices, read reviews, and place orders from the comfort of their homes.

Global Rice-Based Products Market Size By Product Type, 2021 (%)

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Rice-Based Products Market Regional Insights

APAC is the dominant region in the global rice-based products market, with over 50% market share. The region is a major producer and consumer of rice, with countries like China, India, Japan, and Thailand being major players in the market. The demand for rice-based products in the region is driven by the popularity of rice as a staple food and the increasing demand for gluten-free products. In addition, the region has a rich culinary tradition that uses rice-based products, such as rice noodles, sushi, and rice crackers. The region's growing population and rising disposable income levels are driving the demand for rice-based products. The increasing trend of adopting a healthy lifestyle is also contributing to the growth of the market in the region.

North America has a significant market share, and the region is expected to witness rapid growth in the coming years. The increasing demand for gluten-free products drives the growth, as rice-based products are a popular substitute for wheat-based products. The United States is the region's largest market for rice-based products, followed by Canada and Mexico. The popularity of Asian cuisine in North America is also driving the growth of the market, as rice is a key ingredient in many Asian dishes.

Global Rice-Based Products Market By Geography, 2021-2030
  • Largest
  • Fastest

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Rice-Based Products Market Dynamics

Rice-Based Products Market Drivers

Increasing demand for gluten-free products

  • One of the driver of the global rice-based products market is the increasing demand for gluten-free products. Rice-based products are a popular substitute for wheat-based products, which contain gluten and are not suitable for people with celiac disease or gluten intolerance. The rising prevalence of celiac disease and gluten intolerance, coupled with the growing awareness of gluten-free diets, is driving the demand for rice-based products. In addition, the health benefits associated with rice-based products, such as being low in fat and a good source of carbohydrates and fiber, are also contributing to their popularity.

Rice-Based Products Market Restraints

Fluctuating prices of raw materials

  • One significant restraint in the global rice-based products market is the fluctuating prices of raw materials. Rice is the primary raw material used in the production of rice-based products, and its prices are subject to fluctuations due to various factors, such as climate change, crop failures, and geopolitical issues. These fluctuations can impact the cost of production and ultimately the pricing of rice-based products, which may affect their demand. In addition, the availability of alternative gluten-free products, such as corn-based products, may also restrain the growth of the rice-based products market.

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Rice-Based Products Market Competitive Landscape

The global rice-based products market is highly fragmented, with the presence of several small and large players. The market is characterized by intense competition, with players focusing on product innovation, expanding their distribution networks, and strategic collaborations and partnerships. The competition is also driven by factors such as pricing, quality, and brand recognition. Additionally, the increasing demand for rice-based products has led to the entry of new players, which has further intensified the competition in the market.

Rice-Based Products Market Top Player’s Company Profiles

  • Kellogg's
  • PepsiCo
  • General Mills
  • Nestle S.A.
  • Mars, Inc.
  • Ajinomoto Co. Inc.
  • Ebro Foods, S.A.
  • The Hain Celestial Group, Inc.
  • ConAgra Foods, Inc.
  • The Kraft Heinz Company
  • The Procter & Gamble Company
  • McCormick & Company, Inc.
  • B&G Foods Holdings Corp.
  • Riviana Foods Inc.
  • The SunRice Group
  • LT Foods Ltd.
  • Mars Food
  • ITC Limited
  • Hainan Golden Rice Industry Co., Ltd.
  • Capital Rice Group Co., Ltd.

Rice-Based Products Market Recent Developments

  • In March 2023, the global rice flour market was estimated to reach $1.2 billion by 2028, driven by increasing demand for gluten-free food products.
  • In February 2023, PepsiCo announced plans to launch a new line of rice-based snacks and beverages in India.
  • In August 2022, Thai Union announced plans to enter the rice-based products market with the launch of a new line of ready-to-eat rice meals.
  • In June 2022, Unilever announced the launch of a new line of rice-based meal kits under its Knorr brand.
  • In April 2022, Nishimoto Trading Co. Ltd. announced the acquisition of the rice business of SunFoods LLC, a leading producer of rice-based products in the United States.

Rice-Based Products Key Market Trends

  • One key market trend in the global rice-based products market is the growing popularity of organic and non-GMO rice-based products. Consumers are becoming more health-conscious and are looking for products that are free from harmful chemicals and additives. This has led to a surge in demand for organic and non-GMO rice-based products. Manufacturers are responding to this trend by introducing a wide range of organic and non-GMO rice-based products, including rice noodles, rice cakes, and rice snacks, among others. Additionally, the rising trend of plant-based diets is also driving the demand for rice-based products as a healthy and sustainable alternative to animal-based products.

Rice-Based Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global rice-based products market analysis, the market is a rapidly growing, driven by factors such as increasing demand for gluten-free products, rising health consciousness among consumers, and the popularity of plant-based diets. The market is highly fragmented, with the presence of several small and large players, and intense competition. Key players in the market are focusing on product innovation, expanding their distribution networks, and strategic collaborations and partnerships. The market is also characterized by the growing popularity of organic and non-GMO rice-based products. APAC and North America are the regions with the highest market share and fastest CAGR, respectively.

Report Metric Details
Market size value in 2023 USD 210.32 billion
Market size value in 2031 USD 361.41 billion
Growth Rate 6.20%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Rice Flour and Rice Bran
  • Distribution Channel
    • Online retail, and Offline retail
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Kellogg's
  • PepsiCo
  • General Mills
  • Nestle S.A.
  • Mars, Inc.
  • Ajinomoto Co. Inc.
  • Ebro Foods, S.A.
  • The Hain Celestial Group, Inc.
  • ConAgra Foods, Inc.
  • The Kraft Heinz Company
  • The Procter & Gamble Company
  • McCormick & Company, Inc.
  • B&G Foods Holdings Corp.
  • Riviana Foods Inc.
  • The SunRice Group
  • LT Foods Ltd.
  • Mars Food
  • ITC Limited
  • Hainan Golden Rice Industry Co., Ltd.
  • Capital Rice Group Co., Ltd.

Rice-Based Products Market Recent Developments

  • In March 2023, the global rice flour market was estimated to reach $1.2 billion by 2028, driven by increasing demand for gluten-free food products.
  • In February 2023, PepsiCo announced plans to launch a new line of rice-based snacks and beverages in India.
  • In August 2022, Thai Union announced plans to enter the rice-based products market with the launch of a new line of ready-to-eat rice meals.
  • In June 2022, Unilever announced the launch of a new line of rice-based meal kits under its Knorr brand.
  • In April 2022, Nishimoto Trading Co. Ltd. announced the acquisition of the rice business of SunFoods LLC, a leading producer of rice-based products in the United States.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Rice-Based Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Rice-Based Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Rice-Based Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Rice-Based Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Rice-Based Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Rice-Based Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Rice-Based Products Market size was valued at USD 210.32 billion in 2022 and is poised to grow from USD 226.36 billion in 2023 to USD 361.41 billion by 2031, at a CAGR of 6.20% during the forecast period (2024-2031).

The rice-based products market is highly fragmented, with the presence of several small and large players. The market is characterized by intense competition, with players focusing on product innovation, expanding their distribution networks, and strategic collaborations and partnerships. The competition is also driven by factors such as pricing, quality, and brand recognition. Additionally, the increasing demand for rice-based products has led to the entry of new players, which has further intensified the competition in the market. 'Kellogg's', 'PepsiCo', 'General Mills', 'Nestle S.A.', 'Mars, Inc.', 'Ajinomoto Co. Inc.', 'Ebro Foods, S.A.', 'The Hain Celestial Group, Inc.', 'ConAgra Foods, Inc.', 'The Kraft Heinz Company', 'The Procter & Gamble Company', 'McCormick & Company, Inc.', 'B&G Foods Holdings Corp.', 'Riviana Foods Inc.', 'The SunRice Group', 'LT Foods Ltd.', 'Mars Food', 'ITC Limited', 'Hainan Golden Rice Industry Co., Ltd.', 'Capital Rice Group Co., Ltd.', 'In March 2023, the rice flour market was estimated to reach $1.2 billion by 2028, driven by increasing demand for gluten-free food products.', 'In February 2023, PepsiCo announced plans to launch a new line of rice-based snacks and beverages in India.', 'In August 2022, Thai Union announced plans to enter the rice-based products market with the launch of a new line of ready-to-eat rice meals.', 'In June 2022, Unilever announced the launch of a new line of rice-based meal kits under its Knorr brand.', 'In April 2022, Nishimoto Trading Co. Ltd. announced the acquisition of the rice business of SunFoods LLC, a leading producer of rice-based products in the United States.'

One of the driver of the rice-based products market is the increasing demand for gluten-free products. Rice-based products are a popular substitute for wheat-based products, which contain gluten and are not suitable for people with celiac disease or gluten intolerance. The rising prevalence of celiac disease and gluten intolerance, coupled with the growing awareness of gluten-free diets, is driving the demand for rice-based products. In addition, the health benefits associated with rice-based products, such as being low in fat and a good source of carbohydrates and fiber, are also contributing to their popularity.

One key market trend in the rice-based products market is the growing popularity of organic and non-GMO rice-based products. Consumers are becoming more health-conscious and are looking for products that are free from harmful chemicals and additives. This has led to a surge in demand for organic and non-GMO rice-based products. Manufacturers are responding to this trend by introducing a wide range of organic and non-GMO rice-based products, including rice noodles, rice cakes, and rice snacks, among others. Additionally, the rising trend of plant-based diets is also driving the demand for rice-based products as a healthy and sustainable alternative to animal-based products.

APAC is the dominant region in the rice-based products market, with over 50% market share. The region is a major producer and consumer of rice, with countries like China, India, Japan, and Thailand being major players in the market. The demand for rice-based products in the region is driven by the popularity of rice as a staple food and the increasing demand for gluten-free products. In addition, the region has a rich culinary tradition that uses rice-based products, such as rice noodles, sushi, and rice crackers. The region's growing population and rising disposable income levels are driving the demand for rice-based products. The increasing trend of adopting a healthy lifestyle is also contributing to the growth of the market in the region.

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