USD 30.7 billion
Roll-Your-Own Tobacco Products Market Size, Share, Growth Analysis, By Distribution Channel(Online Retailers, Specialty Stores, and Convenience Stores), By Product Type(Virginia Blend, Burley Blend, Turkish Blend, and Flavored Roll-Your-Own Tobacco), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30J2016 |
Region:
Global |
Published Date: July, 2024
Pages:
157
|Tables:
64
|Figures:
78
Roll-Your-Own Tobacco Products Market Insights
Roll-Your-Own Tobacco Products Market size was valued at USD 30.7 billion in 2021 and is poised to grow from USD 31.3 billion in 2022 to USD 43.2 billion by 2030, growing at a CAGR of 4.7% in the forecast period (2023-2030).
The roll-your-own (RYO) tobacco products market has been witnessing a surge in demand due to the growing preference for handmade cigarettes over factory-made (FM) ones. These products are relatively less expensive and subject to fewer regulations and taxation, making them popular among financially stressed young consumers and lower annual income groups. However, studies have found that RYO tobacco consumption has been increasing in developed countries over the years, and RYO smokers are less likely to quit smoking than FM cigarette consumers due to the comparatively lower cost of RYO products. As a result, the market is expected to witness healthy growth in the upcoming years. The consumption of tobacco products among women and students has also been driving the growth of the market.To meet the shifting needs of millennial and generation Z consumers, major corporations have begun introducing new products. For instance, Japan Tobacco Corp. announced plans to invest more than JPY 100 billion over the following three years in the research and development of "heat-not-burn" (HNB) products and cigarette substitutes that do not use combustible materials to manufacture nicotine. Market players are offering a range of RYO tobacco products with new and exciting flavors, specifically for the youth, men, and women.Globally, customers are becoming interested in scents including mint, eucalyptus, berries, fruits, licorice, whisky, spices, bergamot, cedar, spearmint, wintergreen, menthol, citrus, dry fruit, hay, leather, smoky, and tea. As of 2020, over 19.5 million Americans were smoking menthol cigarettes, making it the most popular flavour in the tobacco industry.
Manufacturers are looking to maintain their brand image and gain customer loyalty by upgrading their offerings to customer specifications and by studying consumer behavior patterns. Key players in the market are offering products in different sizes, flavors, and attractive packaging. The market for premium RYO goods is increasing due to these producer initiatives. For instance, Amber Leaf Original hand rolling tobacco provides the user with a premium and distinctive experience by combining Virginia and Burley tobaccos. The Gallaher Group division of Japan Tobacco International owns the Amber Leaf brand, which comes in a variety of pack sizes, including 9 g, 10 g, 12.5 g, 25 g, 30 g, and 50 g. However, the popularity and consumption of e-cigarettes have gone up among high-school and middle-school students in the U.S. since 2014, posing a challenge for the RYO tobacco products market. According to the National Youth Tobacco Survey 2020, around 4.7% of middle school and 19.6% of high school students used e-cigarettes in 2020, while the consumption of hookah remained unchanged from 2011 to 2019. According to the poll, approximately 2 out of every 100 middle school kids and 3 out of every 100 high school students allegedly smoked hookah in the preceding 30 days.
US Roll-Your-Own Tobacco Products Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Online Retailers
Fastest Growth
Online Retailers
Growth Rate
4.7% CAGR
Global Roll-Your-Own Tobacco Products Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
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Roll-Your-Own Tobacco Products Market Segmental Analysis
Global Roll-Your-Own Tobacco Products market is segmented by distribution channel, and product type. Based on distribution channel, the market can be segmented into Online Retailers, Specialty Stores, and Convenience Stores. Based on product type, the market can be segmented into Virginia Blend, Burley Blend, Turkish Blend, and Flavored Roll-Your-Own Tobacco. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Roll-Your-Own Tobacco Products Market Analysis by Distribution Channel
By distribution channel, the market can be segmented into Online Retailers, Specialty Stores, and Convenience Stores. The online retailer’s segment is expected to witness significant growth in the coming years due to the rising trend of e-commerce and online shopping. The convenience of purchasing RYO tobacco products online from the comfort of one's home has attracted a large number of consumers. Online retailers offer a wide range of products, including RYO tobacco products, at competitive prices, making them an attractive option for consumers. Additionally, online retailers provide a platform for consumers to compare prices and choose from a wide range of products, which is not possible in physical stores.
The specialty stores segment is expected to continue to hold a significant share of the RYO tobacco products market due to their expertise in the tobacco industry. Specialty stores offer a wide range of tobacco products, including RYO tobacco products, along with knowledgeable staff who can assist consumers in choosing the right product. These stores cater to the needs of customers who are looking for high-quality and unique products. Specialty stores offer a personalized shopping experience, which is not possible in other distribution channels.
The convenience stores segment is also expected to witness significant growth due to their easy accessibility and convenient location. Convenience stores offer a wide range of products, including RYO tobacco products, to consumers who are looking for a quick and easy shopping experience. Additionally, convenience stores have extended hours of operation, making it easy for consumers to purchase RYO tobacco products at any time of the day. The convenience stores segment is expected to continue to hold a significant share of the RYO tobacco products market due to the high demand for convenience and accessibility.
Roll-Your-Own Tobacco Products Market Analysis by Product Type
By product type, the market can be segmented into Virginia Blend, Burley Blend, Turkish Blend, and Flavored Roll-Your-Own Tobacco. The Virginia Blend segment dominated the global market owing to its high quality and rich taste. This blend is made from flue-cured Virginia tobacco, which is grown mainly in the southeastern United States. The Virginia Blend is popular among consumers who prefer a mild and sweet taste. The blend is also known for its smoothness and aromatic fragrance, making it a preferred choice for many roll-your-own tobacco users.
The Burley Blend segment is expected to witness growth in the coming years owing to its high nicotine content and distinct taste. Burley tobacco is mainly grown in the central United States and is known for its deep, earthy flavor and strong aroma. This blend is popular among consumers who prefer a stronger tobacco taste and is often used in combination with other blends to create a more complex flavor profile.
Global Roll-Your-Own Tobacco Products Market By Distribution Channel, 2022(%)
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Roll-Your-Own Tobacco Products Market Regional Insights
North America dominated the global roll-your-own (RYO) tobacco products market. The region comprises the United States, Canada, and Mexico and has a large consumer base that is highly interested in tobacco products. The global market has seen tremendous growth in North America, especially in the United States, owing to the increasing number of smokers who are looking for a cheaper alternative to traditional cigarettes. The high tax rates on traditional cigarettes have prompted many smokers to switch to RYO tobacco products. In addition, the increasing health awareness among consumers has led them to seek products that are considered to be less harmful, and RYO tobacco products are considered to be a healthier option. The demand for RYO tobacco products has also been fueled by the availability of a wide range of flavors and aromas that cater to the diverse preferences of consumers. In North America, the market is dominated by players such as Republic Tobacco, National Tobacco Company, and HBI International, who offer a vast range of products to consumers. The regulatory environment in North America is also favorable to the RYO tobacco products market. The US Food and Drug Administration (FDA) regulates tobacco products in the United States and has not yet classified RYO tobacco products as cigarettes. This means that they are subject to less stringent regulations compared to traditional cigarettes. Furthermore, the increasing number of online platforms that sell RYO tobacco products has made it easier for consumers to access these products. Many online retailers offer competitive pricing and a wide range of products, making it convenient for consumers to purchase their preferred RYO tobacco products.
On the other hand, the Asia-Pacific (APAC) region is the fastest growing region in the global roll-your-own (RYO) tobacco products market. The region has been experiencing significant growth due to the rising demand for RYO tobacco products among the younger generation, increasing disposable incomes, and changing lifestyle preferences. The APAC region is comprised of countries such as China, India, Japan, South Korea, and Australia, which are experiencing a rise in the consumption of RYO tobacco products. This growth can be attributed to the increasing number of smokers in the region, especially among the younger generation, who prefer RYO tobacco products due to their lower costs and customizable nature. China, which is the largest tobacco-producing country in the world, accounts for a significant share of the RYO tobacco market in the region. The country's massive population and high consumption of tobacco products have contributed to the growth of the RYO tobacco market in the region. Moreover, the increasing awareness among the Chinese population about the health hazards of smoking traditional cigarettes has led to a shift towards RYO tobacco products, which are perceived to be less harmful. India, which is the second-largest tobacco-producing country, is also experiencing significant growth in the RYO tobacco market. The country has a large population of smokers who are turning to RYO tobacco products due to their affordability and customizability. Additionally, the government's efforts to reduce the consumption of traditional cigarettes by imposing high taxes have also contributed to the growth of the RYO tobacco market in India.
Global Roll-Your-Own Tobacco Products Market By Geography, 2022-2030
- Largest
- Fastest
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Roll-Your-Own Tobacco Products Market Dynamics
Roll-Your-Own Tobacco Products Market Drivers
Increasing demand among the younger generation for customizable and affordable tobacco products
- One of the primary drivers of the growth of the roll-your-own (RYO) tobacco products market in the Asia-Pacific (APAC) region is the increasing demand among the younger generation for customizable and affordable tobacco products. RYO tobacco products allow consumers to mix and match various tobacco blends, flavors, and strengths, providing a more personalized smoking experience. Moreover, RYO tobacco products are perceived to be more affordable than traditional cigarettes, making them more accessible to a wider range of consumers, including those with lower disposable incomes. This trend is expected to continue to drive the growth of the RYO tobacco products market in the APAC region in the coming years.
Roll-Your-Own Tobacco Products Market Restraints
Increasing awareness about the harmful effects of smoking
- One of the major restraints in the roll-your-own tobacco products market is the increasing awareness about the harmful effects of smoking, which has led to a decline in the overall consumption of tobacco products. Governments and health organizations are implementing strict regulations to discourage smoking, which is impacting the growth of the RYO tobacco market. Additionally, the increasing popularity of e-cigarettes as a safer alternative to traditional tobacco products is also posing a challenge to the growth of the market. These factors are expected to continue to restrain the growth of the market in the coming years.
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Roll-Your-Own Tobacco Products Market Competitive Landscape
The global roll-your-own (RYO) tobacco products market is highly fragmented, with numerous small and large players operating in the market. The market is characterized by intense competition, with players focusing on product innovation, quality, and pricing strategies to gain a competitive edge. The market is also witnessing the entry of new players, which is further intensifying the competition in the market. The players in the market are also focusing on expanding their distribution channels to increase their market reach and strengthen their position in the market.
Roll-Your-Own Tobacco Products Market Top Player’s Company Profiles
- Japan Tobacco International (JTI)
- Imperial Brands PLC
- Philip Morris International Inc.
- British American Tobacco PLC (BAT)
- Scandinavian Tobacco Group A/S
- Altria Group, Inc.
- Swisher International, Inc.
- Gawith Hoggarth & Co. Ltd.
- Mac Baren Tobacco Company A/S
- John Middleton Co.
- STG Lane Limited
- American Snuff Company, LLC
- Wind River Tobacco Company
- D&R Tobacco
- Pöschl Tabak GmbH & Co. KG
- HBI International
- Shargio Cigarette Tubes & Accessories
- Republic Tobacco LP
- National Tobacco Company, L.P.
- Inter-Continental Cigar Corporation
Roll-Your-Own Tobacco Products Market Recent Developments
- In January 2023, Philip Morris International (PMI) announced that it had acquired the Canadian cannabis company, Cronos Group, as part of its strategy to expand its portfolio of reduced-risk products. PMI plans to develop cannabis-based products that can be used for both medicinal and recreational purposes.
- In September 2022, Swedish Match announced that it had acquired a majority stake in the U.S. e-cigarette company, Vuse. This acquisition is expected to help Swedish Match expand its presence in the U.S. market for reduced-risk products.
- In May 2022, Altria Group announced that it had acquired the Dutch e-cigarette company, Kaai, as part of its strategy to expand its presence in the reduced-risk products market.
Roll-Your-Own Tobacco Products Key Market Trends
- One key market trend in the global roll-your-own tobacco products market is the increasing demand for organic and natural tobacco products. Consumers are becoming more health-conscious and are looking for products that are free from harmful chemicals and additives. This trend is being driven by the increasing awareness of the health risks associated with smoking and the desire for more natural and sustainable products. As a result, tobacco companies are investing in research and development to create organic and natural tobacco products to meet the growing demand from consumers.
Roll-Your-Own Tobacco Products Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global roll-your-own (RYO) tobacco products market has been witnessing steady growth in recent years, driven by various factors such as the rising demand for tobacco products, changing consumer preferences, and the increasing trend of self-rolling cigarettes. The market is highly competitive and fragmented, with numerous small and large players operating in the market. Players in the market are focusing on product innovation, quality, and pricing strategies to gain a competitive edge. Geographically, the Asia Pacific (APAC) region has emerged as the fastest-growing region in the global RYO tobacco products market due to the high demand for tobacco products and the increasing number of young smokers. The region is expected to continue to dominate the market in the coming years, supported by factors such as a large population, changing lifestyles, and the presence of some of the world's largest tobacco markets such as China and India.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 30.7 billion |
| Market size value in 2031 | USD 43.2 billion |
| Growth Rate | 4.7% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Roll-Your-Own Tobacco Products Market Recent Developments
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Roll-Your-Own Tobacco Products Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Roll-Your-Own Tobacco Products Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Roll-Your-Own Tobacco Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Roll-Your-Own Tobacco Products Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Roll-Your-Own Tobacco Products Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Roll-Your-Own Tobacco Products Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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