Roll-Your-Own Tobacco Products Market Size, Share, Growth Analysis, By Distribution Channel(Online Retailers, Specialty Stores, and Convenience Stores), By Product Type(Virginia Blend, Burley Blend, Turkish Blend, and Flavored Roll-Your-Own Tobacco), By Region - Industry Forecast 2024-2031

Roll-Your-Own Tobacco Products Market size was valued at USD 30.7 billion in 2021 and is poised to grow from USD 31.3 billion in 2022 to USD 43.2 billion by 2030, growing at a CAGR of 4.7% in the forecast period (2023-2030).

The roll-your-own (RYO) tobacco products market has been witnessing a surge in demand due to the growing preference for handmade cigarettes over factory-made (FM) ones. These products are relatively less expensive and subject to fewer regulations and taxation, making them popular among financially stressed young consumers and lower annual income groups. However, studies have found that RYO tobacco consumption has been increasing in developed countries over the years, and RYO smokers are less likely to quit smoking than FM cigarette consumers due to the comparatively lower cost of RYO products. As a result, the market is expected to witness healthy growth in the upcoming years. The consumption of tobacco products among women and students has also been driving the growth of the market.To meet the shifting needs of millennial and generation Z consumers, major corporations have begun introducing new products. For instance, Japan Tobacco Corp. announced plans to invest more than JPY 100 billion over the following three years in the research and development of "heat-not-burn" (HNB) products and cigarette substitutes that do not use combustible materials to manufacture nicotine. Market players are offering a range of RYO tobacco products with new and exciting flavors, specifically for the youth, men, and women.Globally, customers are becoming interested in scents including mint, eucalyptus, berries, fruits, licorice, whisky, spices, bergamot, cedar, spearmint, wintergreen, menthol, citrus, dry fruit, hay, leather, smoky, and tea. As of 2020, over 19.5 million Americans were smoking menthol cigarettes, making it the most popular flavour in the tobacco industry.

Manufacturers are looking to maintain their brand image and gain customer loyalty by upgrading their offerings to customer specifications and by studying consumer behavior patterns. Key players in the market are offering products in different sizes, flavors, and attractive packaging. The market for premium RYO goods is increasing due to these producer initiatives. For instance, Amber Leaf Original hand rolling tobacco provides the user with a premium and distinctive experience by combining Virginia and Burley tobaccos. The Gallaher Group division of Japan Tobacco International owns the Amber Leaf brand, which comes in a variety of pack sizes, including 9 g, 10 g, 12.5 g, 25 g, 30 g, and 50 g. However, the popularity and consumption of e-cigarettes have gone up among high-school and middle-school students in the U.S. since 2014, posing a challenge for the RYO tobacco products market. According to the National Youth Tobacco Survey 2020, around 4.7% of middle school and 19.6% of high school students used e-cigarettes in 2020, while the consumption of hookah remained unchanged from 2011 to 2019. According to the poll, approximately 2 out of every 100 middle school kids and 3 out of every 100 high school students allegedly smoked hookah in the preceding 30 days.

US Roll-Your-Own Tobacco Products Market is poised to grow at a sustainable CAGR for the next forecast year.