USD 26.45 billion
Safari Tourism Market Size, Share, Growth Analysis, By Type(Couples, and Friends), By Booking Mode(Direct Bookings, and Marketplace Booking), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25O2005 |
Region:
Global |
Published Date: July, 2024
Pages:
223
|Tables:
61
|Figures:
75
Safari Tourism Market Insights
Safari Tourism Market size was valued at USD 28.49 Billion in 2023 and is poised to grow from USD 30.68 Billion in 2024 to USD 55.54 Billion by 2032, growing at a CAGR of 7.70% during the forecast period (2025-2032).
Safari tourism is on the rise, owing to the increasing interest of bloggers and influencers in this type of travel. These influencers, who have a large following on social media platforms, share their experiences and travel content online, fueling the growth of safari tourism. The preference of people for unique and exotic holiday experiences, along with the growth of the middle and upper-middle-class expenditure and the impact of social media on the travel industry, are driving factors for this growth.
Despite the increasing demand, factors such as the high cost of safari tourism and infrastructure issues, as well as security concerns, limit the growth of the market. However, with travelers seeking new and interesting places to visit, there are still growth opportunities for safari tourism. African safaris, in particular, are the most popular and desirable type of holiday in Africa, attracting people who want to see the natural habitat of wild animals such as lions, elephants, rhinos, giraffes, zebras, leopards, and many others.
New players in the market are offering a personalized experience to safari tourists by considering their interest in native cultures. Exposure to social media is also driving the growth of the market, as bloggers and influencers post pictures and content on various social media platforms to increase engagement. Countries such as Thailand, India, Nepal, China, South Africa, Kenya, Botswana, Tanzania, and Brazil are favored destinations for safari tourism, attracting tourists from various parts of the world. The United Kingdom, Germany, and France are the primary European source nations for safari tourism, followed by Spain, Italy, and the Netherlands.
US Safari Tourism Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Couples
Fastest Growth
Friends
Growth Rate
7.70% CAGR
Global Safari Tourism Market ($ Bn)
Country Share for North America Region (%)
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Safari Tourism Market Segmental Analysis
safari tourism market is segmented by type, bookings mode, and region. In terms of type, the Safari Tourism Market can be segmented into couples, and friends. With respect to booking mode, the market is segmented direct bookings, and marketplace bookings. Based on region, the Safari Tourism Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Safari Tourism Market Analysis by Type
With respect to type the market can be segmented into couples, and friends. Couples segment is a dominant segment in the global safari tourism market. In 2023, the largest share of revenue in the safari tourism market came from couples, accounting for over 40%. Going on a safari as a couple can provide a doubled amount of fun, comfort, and unique experiences while also being cost-effective. The stunning beauty of jungles and national parks make safaris an ideal honeymoon destination for adventurous couples. Engaging in exciting activities together during a safari can help build new and stronger relationships between couples.
On other hand, the friends segment is the fastest growing segment in the market. During the forecast period, the friends segment is expected to experience a significant Compound Annual Growth Rate (CAGR) of 5.7%. Safari tourism with friends has gained popularity in recent years, especially among younger generations. Group travel with friends for a safari trip can significantly reduce the overall cost of the trip, making it more affordable for this segment. Therefore, the friends segment is expected to expand substantially during the forecast period.
Safari Tourism Market Analysis by Bookings Mode
By bookings mode, the market can be segmented into direct bookings, and marketplace booking. Direct booking segment is the dominant segment in the market. The direct booking segment held the largest market share in the safari tourism industry in 2023, accounting for over 60% of the total revenue. Different platforms such as apps, websites, and social media provide direct booking services, giving players in the market an opportunity to engage with a larger number of customers and establish positive customer relationships.
On the other hand, the marketplace bookings are expected to be the fastest growing segment. During the forecast period, the marketplace booking segment is expected to achieve a CAGR of 6.9%. Marketplace booking allows both consumers and travel agents to book trips, hotels, and holiday packages. Additionally, internet booking allows customers to specify their travel requirements such as the departure city, destination, departure and arrival dates, and class of travel. The increasing penetration of the internet in advanced and emerging economies and the growing preference for online transactions and other internet-based services are crucial factors projected to propel the marketplace booking segment during the forecast period.
Global Safari Tourism Market By Type
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Safari Tourism Market Regional Insights
North America dominates the market due to the high disposable income of its residents, which enables them to travel frequently and indulge in unique experiences. The U.S. is a key market in this region, with a growing preference for adventure tourism, including safaris. Additionally, Canada also contributes to the market's growth due to its vast natural reserves and a growing demand for eco-tourism.
On the other hand, the APAC region is expected to witness the highest growth rate during the forecast period. The rising middle-class population in countries such as China and India is a significant driver of growth, as they have a higher propensity to spend on travel and seek new experiences. Furthermore, several countries in the region, including Thailand and Malaysia, offer unique wildlife and nature experiences, attracting a growing number of tourists.
Global Safari Tourism Market By Region
- Largest
- Fastest
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Safari Tourism Market Dynamics
Safari Tourism Market Drivers
Increasing Preference of Travelers for Unique and Authentic Experiences
- The increasing preference of travelers for unique and authentic experiences is a significant driver of the global safari tourism market. Safari tourism provides an opportunity for tourists to witness wildlife in their natural habitats, and explore the diverse culture and traditions of the places they visit. Additionally, the growth of the middle and upper-middle-class population, coupled with their higher propensity to spend on travel, is also contributing to the market's expansion. As more people seek immersive experiences, the demand for safari tourism is expected to grow in the future.
Safari Tourism Market Restraints
High Cost Associated with Safari Tours
- One significant restraint of the global safari tourism market is the high cost associated with safari tours, limiting the target customer base. Safari tours are typically expensive due to factors such as transportation, accommodations, and permits. Additionally, infrastructure issues in some countries, including poor road networks and limited accommodation options, can hinder the growth of the market. Furthermore, safety concerns, such as wildlife attacks and political instability in some regions, can also discourage potential tourists from visiting, negatively impacting the market's growth.
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Safari Tourism Market Competitive Landscape
The global safari tourism market is highly competitive, with a range of companies operating in the market. The industry's competitive landscape is driven by factors such as innovation, pricing, and customer service. Companies in the market are striving to differentiate themselves by offering unique and personalized experiences to their customers. Additionally, several players are investing in sustainable tourism practices, promoting conservation efforts and reducing their environmental impact. The increasing popularity of social media has also led to companies leveraging influencer marketing and social media platforms to enhance their reach and engagement with potential customers.
Safari Tourism Market Top Player’s Company Profiles
- Sanctuary Retreats (UK)
- AndBeyond (South Africa)
- Gamewatchers Safaris (Kenya)
- Singita (South Africa)
- Wilderness Safaris (South Africa)
- Elewana Collection (Tanzania)
- African Parks Network (South Africa)
- Nomad Tanzania (Tanzania)
- &Beyond (South Africa)
- Jacada Travel (UK)
- Natural World Safaris (UK)
- Bench International (Australia)
- African Sermon Safaris (Kenya)
- Classic Africa (US)
- Rothschild Safaris (US)
- Go2Africa (South Africa)
- Bushtracks Expeditions (US)
Safari Tourism Market Recent Developments
- In January 2024, On Show Solutions and Experience Africa Events, the events division of the African Travel and Tourism Association (ATTA), introduced a novel meetings-driven tourism event. This initiative aims to foster meaningful interactions between buyers and sellers within Africa's tourism industry.
- In January 2024, OsaBus, a prominent European charter bus rental company, is excited to announce its search for a strategic partnership with a tour operator based in the United States. With expertise in passenger transportation to over 60 top destinations in Europe, OsaBus has established itself as a leader in the industry. As a licensed tour operator, the company designs and conducts its own tours, offering travelers unforgettable experiences across Europe's diverse landscapes.
- In March 2024, the Kenya Tourism Board initiated a strategic marketing campaign offering incentives to travel agents to encourage them to promote Kenya as their top destination.
Safari Tourism Key Market Trends
- One key market trend in the global safari tourism industry is the growing demand for sustainable and responsible tourism practices. Consumers are increasingly aware of the environmental impact of tourism and are seeking out experiences that prioritize conservation efforts and benefit local communities. This has led to companies in the market investing in eco-friendly accommodations, implementing wildlife conservation measures, and supporting local conservation initiatives. Moreover, several tour operators are now offering experiential travel, such as cultural immersion and community-based tourism, providing a more meaningful and authentic experience to travelers.
Safari Tourism Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
The global safari tourism market is driven by factors such as the increasing interest of bloggers and influencers, growing middle and upper-middle-class expenditure, and the desire for unique and exotic holiday experiences. However, the market is restrained by factors such as high costs, limited target customers, infrastructure issues, and security concerns among travelers. The competitive landscape is marked by companies offering unique and personalized experiences and investing in sustainable tourism practices. One key market trend is the growing demand for responsible and sustainable tourism practices, with companies focusing on conservation efforts and community-based tourism. Overall, the market offers growth opportunities as travelers seek out unexplored and culturally immersive experiences.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 26.45 billion |
| Market size value in 2031 | USD 51.57 billion |
| Growth Rate | 7.70% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Safari Tourism Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Safari Tourism Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Safari Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Safari Tourism Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Safari Tourism Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Safari Tourism Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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