Safari Tourism Market Size, Share, Growth Analysis, By Type(Couples, and Friends), By Booking Mode(Direct Bookings, and Marketplace Booking), By Region - Industry Forecast 2025-2032

Safari Tourism Market size was valued at USD 26.45 billion in 2022 and is poised to grow from USD 28.49 billion in 2023 to USD 51.57 billion by 2031, growing at a CAGR of 7.70% during the forecast period (2024-2031).

The safari tourism market is highly competitive, with a range of companies operating in the market. The industry's competitive landscape is driven by factors such as innovation, pricing, and customer service. Companies in the market are striving to differentiate themselves by offering unique and personalized experiences to their customers. Additionally, several players are investing in sustainable tourism practices, promoting conservation efforts and reducing their environmental impact. The increasing popularity of social media has also led to companies leveraging influencer marketing and social media platforms to enhance their reach and engagement with potential customers. 'Abercrombie & Kent (US)', 'Micato Safaris (US)', 'Ker & Downey Africa (South Africa)', 'Sanctuary Retreats (UK)', 'AndBeyond (South Africa)', 'Gamewatchers Safaris (Kenya)', 'Singita (South Africa)', 'Wilderness Safaris (South Africa)', 'Elewana Collection (Tanzania)', 'African Parks Network (South Africa)', 'Nomad Tanzania (Tanzania)', '&Beyond (South Africa)', 'Jacada Travel (UK)', 'Natural World Safaris (UK)', 'Bench International (Australia)', 'African Sermon Safaris (Kenya)', 'Classic Africa (US)', 'Rothschild Safaris (US)', 'Go2Africa (South Africa)', 'Bushtracks Expeditions (US)'

The increasing preference of travelers for unique and authentic experiences is a significant driver of the safari tourism market. Safari tourism provides an opportunity for tourists to witness wildlife in their natural habitats, and explore the diverse culture and traditions of the places they visit. Additionally, the growth of the middle and upper-middle-class population, coupled with their higher propensity to spend on travel, is also contributing to the market's expansion. As more people seek immersive experiences, the demand for safari tourism is expected to grow in the future.

One key market trend in the safari tourism industry is the growing demand for sustainable and responsible tourism practices. Consumers are increasingly aware of the environmental impact of tourism and are seeking out experiences that prioritize conservation efforts and benefit local communities. This has led to companies in the market investing in eco-friendly accommodations, implementing wildlife conservation measures, and supporting local conservation initiatives. Moreover, several tour operators are now offering experiential travel, such as cultural immersion and community-based tourism, providing a more meaningful and authentic experience to travelers.

North America dominates the market due to the high disposable income of its residents, which enables them to travel frequently and indulge in unique experiences. The U.S. is a key market in this region, with a growing preference for adventure tourism, including safaris. Additionally, Canada also contributes to the market's growth due to its vast natural reserves and a growing demand for eco-tourism.