Safari Tourism Market Size, Share, Growth Analysis, By Type(Couples, and Friends), By Booking Mode(Direct Bookings, and Marketplace Booking), By Region - Industry Forecast 2025-2032

Safari Tourism Market size was valued at USD 28.49 Billion in 2023 and is poised to grow from USD 30.68 Billion in 2024 to USD 55.54 Billion by 2032, growing at a CAGR of 7.70% during the forecast period (2025-2032).

Safari tourism is on the rise, owing to the increasing interest of bloggers and influencers in this type of travel. These influencers, who have a large following on social media platforms, share their experiences and travel content online, fueling the growth of safari tourism. The preference of people for unique and exotic holiday experiences, along with the growth of the middle and upper-middle-class expenditure and the impact of social media on the travel industry, are driving factors for this growth.

Despite the increasing demand, factors such as the high cost of safari tourism and infrastructure issues, as well as security concerns, limit the growth of the market. However, with travelers seeking new and interesting places to visit, there are still growth opportunities for safari tourism. African safaris, in particular, are the most popular and desirable type of holiday in Africa, attracting people who want to see the natural habitat of wild animals such as lions, elephants, rhinos, giraffes, zebras, leopards, and many others.

New players in the market are offering a personalized experience to safari tourists by considering their interest in native cultures. Exposure to social media is also driving the growth of the market, as bloggers and influencers post pictures and content on various social media platforms to increase engagement. Countries such as Thailand, India, Nepal, China, South Africa, Kenya, Botswana, Tanzania, and Brazil are favored destinations for safari tourism, attracting tourists from various parts of the world. The United Kingdom, Germany, and France are the primary European source nations for safari tourism, followed by Spain, Italy, and the Netherlands.

US Safari Tourism Market is poised to grow at a sustainable CAGR for the next forecast year.