USD 2.6 billion
Sales Enablement Platform Market Size, Share, Growth Analysis, By Component (Platform, Service), By Deployment (On premise, Cloud), By Size (Large Enterprise, SMEs), By End Use (BFSI, Healthcare), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45A2385 |
Region:
Global |
Published Date: December, 2024
Pages:
156
|Tables:
116
|Figures:
76
Sales Enablement Platform Market Insights
Sales Enablement Platform Market size was valued at USD 3.5 Billion in 2023 and is poised to grow from USD 4.21 Billion in 2024 to USD 15.28 Billion by 2032, growing at a CAGR of 20.23% during the forecast period (2025-2032).
The increasing need for real-time data and analytics, as well as sales automation, is driving demand for sales systems as they act as an all-in-one sales process for the sales management and drive customer interactions. However, with the changing consumer preferences and inconsistent user experience, market growth may be limited. Furthermore, lack of customized products and lack of communication between marketing and sales teams is affecting the market. The platform provides sales-enabling solutions for inbound sales teams to improve sales. The need for sales processes stems from the need to streamline operations and improve sales performance. Sales enablement provides customer care teams with insights into content performance and customer journeys. Platform providers also provide retailers with insights on creating marketing content and creating interesting content. This enables the informed decision-making and sales across organizations.
The COVID-19 pandemic has had a positive impact on the sales enabling retail market. Government-imposed regulations and travel restrictions have led to business closures and forced many companies to adopt hybrid offices. The industry has seen a transformation to the adoption of digital stores and hybrid video conferencing for sales teams. Many marketers are creating the Digital Sales Rooms (DSRs) to streamline the seller and customer experience. DSRs provide a single point of access to products and supply chain transactions.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
large
Fastest Growth
small and medium organizations
Growth Rate
18.4%
Global Sales Enablement Platform Market ($ Bn)
Country Share for North America Region (%)
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Sales Enablement Platform Market Segmental Analysis
Global Sales Enablement Platform Market is segmented by Component, Size, Deployment, End Use and Region. Based on Component 1, the market is segmented into Platform, Service. Based on Deployment, the market is segmented into Cloud, On premise. Based on Size, the market is segmented into Large Enterprise, SMEs. Based on End Use, the market is segmented into BFSI, Consumer Goods and Retail, Healthcare, IT and Telecom, Manufacturing. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Analysis by Component
The platform segment accounted for the largest market share of over 74.2% in 2023 and is expected to remain dominant over the forecast period. The sales license helps organizations manage their sales teams through a single system. Many organizations across industries are embracing sales enablement to increase productivity in aspects such as the training, coaching, content management, sales communications, and more. For example, according to Spotio, a sales enablement platform, 81% of sales executives cited usability and content search as top areas of productivity improvement. The platform segment of the agricultural tractors market plays a key role in increasing the versatility, efficiency and flexibility of the tractor to meet various agricultural needs. These can include modular designs, and integration of technologies to provide greater flexibility and efficiency in agricultural applications.
The service segment is expected to grow at the fastest CAGR of 16.4% during the forecast period. Sales enablement includes sales onboarding systems, sales communications, training programs, product development, sales training, sales tools, and advanced analytics Sales enablement helps companies deliver legacy systems with analytics advanced implementation and monitor implementation and training. Many salespeople in different brands are choosing to use sales enablement services to drive sales. For example, Marketron, a software solution provider offers “Pitch by Marketron” which helps journalists win through integrated campaigns. The service segment of the agricultural tractors market plays an important role in ensuring the quality, durability and efficiency of the tractor. This segment includes various after-sales services, including maintenance, repair, supply of spare parts, technical support and digital inspection solutions.
Analysis by Organization Size
The large organization segment achieved a market share of 61.7% in 2023. Factors such as unused resources and asset planning constraints limit the segment’s growth. Failure to adapt could limit the ability of large enterprises to try new strategies tip. Using enabling sales can allow sales reps to prepare salespeople to cut sales cycles and increase their success rates. According to a study by the sales authority by Highspot, organizations reporting more than $750 million engaged a special enablement team to drive sales. Additionally, the growth in the use of AI-enabled sales enablement solutions has further increased the demand for sales enablement in large enterprises. Earthquake, who specializes in sales enabling in-house provides sales solutions for large enterprises to improve efficiencies and drive improved sales.
The small and medium organizations segment is expected to grow at the highest CAGR of 16.1% during the forecast period. Small and medium enterprises (SMEs) play an important role in the economy worldwide by contributing to job creation and economic growth. Sales enablement for small businesses helps reduce sales cycles and increase a company’s bottom line. Small business enablement sales help deliver quality training to sales teams, improve customer experience, reduce customer turnover and reduce sales cycles. SMEs are increasingly adopting sales enablement strategies to digitally organize and streamline their sales processes. Unlike larger enterprises, SMEs often lack dedicated in-house sales resources, so these platforms help level the playing field by providing valuable tools such as customer relationship management (CRM) integration, information facilitating internal control and sales training.
Global Sales Enablement Platform Market By Component (%)
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Sales Enablement Platform Market Regional Insights
North America dominated enabling sales in 2023, accounting for 29.7% of revenue. It is expected to hold its position over the forecast period. The growth was driven by increased use of telecommunications equipment coupled with sales enablement in the region. The emergence of new players with an approach to AI-based inventory management solutions and training of sales representatives is driving the market growth in the sector. The growth in volume sales with a focus on delivering personalized products and industry-based training augurs well for the market. The incorporation of micro-learning, sales gamification and AI-enabled sales metrics is expected to drive significant revenue for sales enablement In January 2022, Highspot partnered with intelligence platform provider Outreach. Through the partnership, the company will be able to communicate better and more effectively with customers.
Asia-Pacific is expected to emerge as the fastest growing regional market with a CAGR of 18.4% during the forecast period. The presence of many small and medium-sized businesses is an opportunity for sales enablers. According to Desquera, a CRM provider in Asia, demand for CRM-like products is growing in analytics, science and BI. Moreover, supportive government policies to promote digitization of various industries are driving growth. For example, the Singapore government has allocated $2 billion since 2010 under the Smart Nation program to digitize businesses. Many countries in Asia Pacific, such as China, India and Southeast Asian countries, are experiencing rapid digital transformation in many industries. Companies are increasingly adopting digital tools to improve their sales processes and improve efficiency. Sales strategies are becoming increasingly important as companies in the region seek to leverage data analytics, automation and digital content management to deliver better sales results.
Global Sales Enablement Platform Market By Geography
- Largest
- Fastest
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Sales Enablement Platform Market Dynamics
Drivers
Growing Demand to Increase Sales Profitability and Efficiency
- One of the key factors driving the growth of the sales enablement retail market is the need for efficient and effective sales. Sales teams face increasing pressure to meet ambitious goals in a competitive business environment increase and traditional methods are not enough. They will provide tools, resources and insights. These platforms offer features such as content management, training, analytics, and customer insights, helping sales teams optimize strategy, improve communications, and make data-driven decisions Institutional investors sales efficiency solutions can reduce sales cycles and increase success rates to increase overall productivity.
Greater Adoption of the Digital and Remote Marketing System
- The shift to digital and remote sales models accelerated by the COVID-19 pandemic has been an important driver of sales enablement in the sales enablement platform market. As businesses adapt to remote work environments, sales teams are using digital tools to engage with prospects, manage leads and close deals. Sales enablement provides salespeople with access to training materials, customer insights, and collaboration tools remotely, ensuring they can work efficiently, regardless of location. By increasing use cases concretely, with the rise of digital presentations and online product displays it has become imperative for businesses to embrace sales enablement platforms that support this digital communication.
Restraints
Increased Implementation Costs and Complex Integration
- Despite the many benefits offered by sales enablers, the high costs associated with users are a major barrier to market growth. Small to medium sized businesses (SMBs) may find it difficult to deploy money to be invested in sophisticated sales enablement solutions due to budget constraints. In addition, integrating sales enablement with existing systems such as customer relationship management (CRM) and enterprise resource planning (ERP) software can be complex and time-consuming. Organization must variously distribute technical assistance, training and ongoing maintenance resources to prevent companies from adopting these programs and unnecessarily.
Resistance To Change in Sales Teams
- Another constraint hindering the growth of the market is the resistance to change among retail teams. Salespeople accustomed to traditional production methods are reluctant to adopt new technologies, viewing them as cumbersome or unnecessary. This reluctance can slow the adoption of sales-enabled strategies, as companies struggle to convince their teams of the value of these tools. The success of sales enablement depends on how well organizations can build user adoption and ensure that sales teams are properly trained to use these tools.
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Sales Enablement Platform Market Competitive Landscape
The sales enablement platform market is highly competitive, characterized by the presence of many players offering a variety of tools and solutions aimed at increasing the productivity of sales teams. This market includes technology companies established, specialized vendors and start-ups focused on delivering new sales enablement technologies, shaped by factors such as product differentiation.
Top Player’s Company Profiles
- Azimut-Benetti (Italy)
- Bavaria Yachtbau GmbH (Germany)
- Brunswick Corporation (United States)
- Ferretti S.P.A (Italy)
- Forest River, Inc (United States)
- Fountaine Pajot SA (France)
- Groupe Beneteau (France)
- Hallberg-Rassy (Sweden)
- HanseYatchs AG (Germany)
- Legend Boats, Ltd (United States)
- Lürssen (Germany)
- Malibu Boats, Inc (United States)
- Marine Products Corporation (United States)
- MasterCraft Boat Company, Inc (United States)
- Porter, Inc (Formula Boats) (United States)
- Riviera Australia Pty. Ltd (Australia)
- Sanlorenzo Spa (Italy)
- White River Marine Group (United States)
- Yamaha Motor Corporation (Japan)
Sales Enablement Platform Key Market Trends
- Integrating Artificial Intelligence (AI) and Machine Learning (ML): Integrating artificial intelligence (AI) and machine learning (ML) into sales enablement is key to market innovation AI-powered tools can analyze a lot of sales data though gain actionable insights, help sales teams predict customer behavior, prioritize leads and customize their outreach efforts. As AI and ML technologies continue to evolve, sales processes will become more flexible, and for sales employees have been able to make intelligent, data-driven decisions and optimize their performance.
- Focus on Personalized, Customer-focused Sales Experiences: Another important aspect of the market is the increased emphasis on creating personalized, customer-focused retail experiences. Today’s customers expect tailored solutions that meet their unique challenges, and sales teams must deliver value at every stage of the customer’s journey. This trend stems from the shift to account-based marketing (ABS) and customer experience (CX) channels.
Sales Enablement Platform Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to SkyQuest analysis, the sales enablement platform market is experiencing the robust growth, driven through the need for more potent profits productivity and the growing adoption of the virtual and faraway income models. These structures offer valuable gear and insights that empower income teams to shut offers greater correctly, streamline tactics, and improve the collaboration. However, the marketplace faces demanding situations together with excessive implementation fees, complex integration issues, and resistance to exchange amongst income groups, which can also gradual the adoption fees, among smaller businesses. Key developments along with the mixing of AI and machine learning. The sales enablement platform marketplace is swiftly increasing, driven by means of the growing need for corporations to optimize sales processes, improve productivity, and decorate purchaser engagement in enormously aggressive markets.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 2.6 billion |
| Market size value in 2031 | USD 12.4 billion |
| Growth Rate | 18.4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sales Enablement Platform Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sales Enablement Platform Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sales Enablement Platform Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sales Enablement Platform Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sales Enablement Platform Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sales Enablement Platform Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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