Sales Enablement Platform Market Size, Share, Growth Analysis, By Component (Platform, Service), By Deployment (On premise, Cloud), By Size (Large Enterprise, SMEs), By End Use (BFSI, Healthcare), By Region - Industry Forecast 2025-2032

North America dominated enabling sales in 2023, accounting for 29.7% of revenue. It is expected to hold its position over the forecast period. The growth was driven by increased use of telecommunications equipment coupled with sales enablement in the region. The emergence of new players with an approach to AI-based inventory management solutions and training of sales representatives is driving the market growth in the sector. The growth in volume sales with a focus on delivering personalized products and industry-based training augurs well for the market. The incorporation of micro-learning, sales gamification and AI-enabled sales metrics is expected to drive significant revenue for sales enablement In January 2022, Highspot partnered with intelligence platform provider Outreach. Through the partnership, the company will be able to communicate better and more effectively with customers.

Asia-Pacific is expected to emerge as the fastest growing regional market with a CAGR of 18.4% during the forecast period. The presence of many small and medium-sized businesses is an opportunity for sales enablers. According to Desquera, a CRM provider in Asia, demand for CRM-like products is growing in analytics, science and BI. Moreover, supportive government policies to promote digitization of various industries are driving growth. For example, the Singapore government has allocated $2 billion since 2010 under the Smart Nation program to digitize businesses. Many countries in Asia Pacific, such as China, India and Southeast Asian countries, are experiencing rapid digital transformation in many industries. Companies are increasingly adopting digital tools to improve their sales processes and improve efficiency. Sales strategies are becoming increasingly important as companies in the region seek to leverage data analytics, automation and digital content management to deliver better sales results.