Sales Enablement Platform Market Size, Share, Growth Analysis, By Component (Platform, Service), By Deployment (On premise, Cloud), By Size (Large Enterprise, SMEs), By End Use (BFSI, Healthcare), By Region - Industry Forecast 2025-2032

Sales Enablement Platform Market size was valued at USD 3.5 Billion in 2023 and is poised to grow from USD 4.21 Billion in 2024 to USD 15.28 Billion by 2032, growing at a CAGR of 20.23% during the forecast period (2025-2032).

The increasing need for real-time data and analytics, as well as sales automation, is driving demand for sales systems as they act as an all-in-one sales process for the sales management and drive customer interactions. However, with the changing consumer preferences and inconsistent user experience, market growth may be limited. Furthermore, lack of customized products and lack of communication between marketing and sales teams is affecting the market. The platform provides sales-enabling solutions for inbound sales teams to improve sales. The need for sales processes stems from the need to streamline operations and improve sales performance. Sales enablement provides customer care teams with insights into content performance and customer journeys. Platform providers also provide retailers with insights on creating marketing content and creating interesting content. This enables the informed decision-making and sales across organizations.

The COVID-19 pandemic has had a positive impact on the sales enabling retail market. Government-imposed regulations and travel restrictions have led to business closures and forced many companies to adopt hybrid offices. The industry has seen a transformation to the adoption of digital stores and hybrid video conferencing for sales teams. Many marketers are creating the Digital Sales Rooms (DSRs) to streamline the seller and customer experience. DSRs provide a single point of access to products and supply chain transactions.