USD 3,061.02 million
Scented Candles Market Size, Share, Growth Analysis, By Product (Container-based, Pillar), By Wax Type, By Category, By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQSG30K2001 |
Region:
Global |
Published Date: December, 2024
Pages:
242
|Tables:
93
|Figures:
76
Scented Candles Market Insights
Scented Candles Market size was valued at USD 3.16 Billion in 2023 and is poised to grow from USD 3.36 Billion in 2024 to USD 5.87 Billion by 2032, growing at a CAGR of 6.4% during the forecast period (2025-2032).
Foul odours can be removed from an area with scented candles. In order to achieve a meditative state of mind, scented candles help to create a soothing environment. Some of the most popular scented candles include blueberry, chocolate, caramel, roses, lavender, vanilla, lemon, cherries, cedar, and balsam. The scented candles market is being propelled in large part by rising consumer knowledge of the product's use in various candle massages and aromatherapies. In the forecast period of 2022 to 2028, factors such as increased consumer awareness of these goods, rising disposable income of people, rising number of spa and massage parlours, and rising consumption of environmentally friendly candles will all contribute to the market growth for scented candles. Whereas, the quickly expanding home decor market and rising investment in interior design will further create a number of new chances that will fuel the expansion of the scented candle market during the time covered by the forecast. Due to its aromatic and calming qualities, scented candles have found use in the household market as well as hospitality business outlets including spas, restaurants, and hotels. Additionally, many customers attest to the therapeutic benefits of scented candles as well. In recent years, the market has consistently grown due to a number of encouraging factors.
US Scented Candles Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Container-Based Products
Fastest Growth
Container-Based Products
Growth Rate
3.4% CAGR
Global Scented Candle Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
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Scented Candles Market Segmental Analysis
Global Scented Candles Market is segmented by Product, Wax Type, Category, Distribution Channel, and Region. Based on Product, the market is segmented into Container-based, Pillar, Others. Based on Wax Type, the market is segmented into Paraffin Wax, Soy Wax, Blended, Beeswax, Palm Wax. Based on Category, the market is segmented into Mass, Premium. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online, Other. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Scented Candles Market Analysis by Product Type
In 2021, the container-based category, which had the biggest revenue share of more than 55%, dominated the scented candles market. Customers profit most from having access to such a wide variety of scent alternatives and from being able to tailor the smell to their tastes.
Since they may be used for home décor and in restaurants, scented container-based candles are fairly common. These fragrant candles are fantastic for parties since they can create the appropriate ambiance and mood. Millennials prefer calming scents in an effort to keep a positive attitude and create a relaxed environment. Many customers were drawn to the potential of candle customisation and customization giving premium fragrances. As a result, the segment based on containers is anticipated to generate the largest sales. The widespread use of container-based scented candles to meet home-decor needs comes next. Millennials favour calming scents because they help maintain a positive attitude and foster a peaceful environment. Custom-made scented candles in containers are widely available from manufacturers.
Custom-made scented candles in containers are widely available from manufacturers. They have long been a well-liked option for candles. These candles are essentially non-flammable jars with wax and a wick inside. They have a lower melting point, which makes it easier for smells to properly fill the space. Container-based scented candles with 100% natural fibre wicks and a burn time of up to 110 hours. They are constructed of premium-grade paraffin wax and have a calming fragrance.
Global Scented Candle Market By Type, 2021 (%)
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Scented Candles Market Regional Insights
In 2021, North America held a commanding 35 % sales share in the global scented candles market. Although the market for HDHT products, such as scented candles, was affected in the early stages of the epidemic, it increased as customers started to prioritise their own health and wellness and delight in little extras.
In the retail industry, subscription-based business models are becoming more significant. It is one of the most popular business models where businesses offer things through subscriptions, making it simpler for customers to receive the product without the inconvenience of buying it occasionally. Players in the scented candle market are currently gradually moving toward subscription-based models and giving auto-shipping alternatives where the scented candles are supplied on a weekly, monthly, or annual basis. Over the ensuing years, this is anticipated to increase sales in the United States.
Due to the rising use of smartphones and the growing internet penetration in India and the rest of Asia Pacific, it is predicted that sales of consumer goods through e-Commerce will experience considerable growth over the projection period.
Global Scented Candle Market By Geography, 2022 - 2028
- Largest
- Fastest
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Scented Candles Market Dynamics
Scented Candles Market Driver
- The rise in living standards around the world has been a major factor in the scented candles market.
- Demand for scented candles has also increased because of changes in lifestyle that are causing stress and disorders that are associated.
- The market benefited from the recent boom in the hospitality industry.
- The expansion of the global market is boosted by the explosion of the massage and aromatherapy industries.
Scented Candles Market Restraint
- There has been a restraint due to growing worries about the hazardous compounds created by candle smoke and during the candle production process. Candle producers have made an effort to ease these worries with environmentally friendly products, but reservations still exist.
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Scented Candles Market Competitive Landscape
To increase their market share, businesses use a variety of techniques, including partnerships, agreements, regional growth, mergers, acquisitions, and new product creation. In our scented candles market reports, some of the leading quality scented candles manufacturers are as follows: MVP Group International, Inc. (US), Newell Brands (US), Estee Lauder Companies (US), NEST New York (US), Thymes, LLC (US), L Brands (US), Portmeiron Group Plc (UK), The Yankee Candle Co. Inc. (US), The White Barn Candle Co. (US), The Village Candle (US), Bridgewater Candles (US).
Scented Candles Market Top Players Company Profiles
- Aromatique Inc.
- Newell Brands Inc.
- The White Company
- Estee Lauder Companies Inc.
- Bath & Body Works Inc (Bath & Body)
- Diptyque Paris
- Archipelago
- Voluspa
- Illume Candle (Illume)
- Esteban Paris
- Nest New York
- Durance
- Stoneglow Candles (Stoneglow)
- Paddywax
- Lafco New York
Scented Candles Market Recent Developments
- In July 2021, Zara Home introduces a novel candle scent: One candle in the new line, dubbed betterave (the French term for beet), channels a vegetable feel with aromas of the root vegetable and a smidgen of patchouli.
- In January 2022, the Yankee Candle Company, Inc., the industry pioneer in home fragrance, today announced the availability of its new Yankee Candle® Well Living Collection, a range of wellness-inspired fragrances created to uplift your spirits and encourage restoration and rejuvenation.
Scented Candles Key Market Trends
- Some candles have additional capabilities, such as a remote control that enables the user to control them from any location, while others have introduced a wide range of flameless candle variations, including tea lights, pillars, votives, and tapers, providing buyers a selection.
- Organic candles are replacing paraffin wax candles because they are naturally devoid of toxins and made with organic and natural materials. These candles are also well-known as "green candles," since they are made from natural ingredients like beeswax and soy wax.
Scented Candles Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, by product type, the containers segment held largest portion of the global revenue share. Region-wise, the North America had dominated the market by more than 35%. Due to widespread use in the home design industry in both residential and commercial settings, the demand for scented candles has been increasing dramatically. Additionally, as more people throughout the world participate in the festivities, there is an enormous increase in demand for scented candles. The development of new perfumes and smells by manufacturers in the global scented candle market is helping to increase demand for these candles worldwide. Scented candles are anticipated to experience a remarkable increase as customer preference for visual diversification develops.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 3,061.02 million |
| Market size value in 2031 | USD 4,217.1 million |
| Growth Rate | 3.4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Scented Candles Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Scented Candles Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Scented Candles Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Scented Candles Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Scented Candles Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Scented Candles Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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