Self-tanning Products Market Size, Share, Growth Analysis, By Product(Lotions, Gels, Spray, Cream), By Distribution Channel(Supermarkets, Convenience Stores, Online, Others), By Region - Industry Forecast 2024-2031

A few well-established firms as well as several small- and medium-sized companies make up the global market. One of the most important strategic actions in the sector to obtain competitiveness is product releases. As demand for self-tanning products rises, industry participants are expanding their r&d. budgets and extending their product lines. For instance, in January 2022, the harmless self-tanner from Naru Organics was introduced. It provides consumers with the greatest self-tanner on the market, created from organic and naturally derived materials.

Top Players in the Self-Tanning Products Market

• L'Oreal Group
• Johnson & Johnson
• Beiersdorf AG
• The Procter & Gamble Company
• Shiseido Co., Ltd.
• Estee Lauder Companies Inc.
• Kao Corporation
• Unilever PLC
• Clarins Group
• Avon Products, Inc.
• St. Tropez Tan
• Vita Liberata
• Fake Bake
• Bondi Sands
• Tan-Luxe
• MineTan
• St. Moriz
• Isle of Paradise
• Bali Body
• Loving Tan

Self-tanning Products Market Recent Development

• In January 2022, Cosmosum, a line of tanning creams and other sun skincare products, was created through a collaboration between Cosmopolitan and the Devoted Creation brand.
• In January 2022, The startup was established on the "Go Ethical" platform, according to a statement from Kao Corporation. Through the online shopping portal LOHACO, the company is concentrating on reducing waste.