Global Self-tanning Products Market

Self-tanning Products Market Size, Share, Growth Analysis, By Product(Lotions, Gels, Spray, Cream), By Distribution Channel(Supermarkets, Convenience Stores, Online, Others), By Region - Industry Forecast 2024-2031


Report ID: SQSG30L2032 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 66 | Figures: 75

Self-tanning Products Market Dynamics

Self-tanning Products Market Driver

  • Customers want DHA-free goods with organic ingredients like cocoa and berry extracts. Customers favor natural alternatives as a result of an increase in health conditions and a proper knowledge of the substances used in self-tanning solutions. During the expected period, this trend is projected to boost the growth of the global market.
  • Humans and other animals are being impacted by the rising global temperatures in many different ways. Uv rays from the bright sunlight is bad for the skin and can lead to dermatitis and sensitivities. The outermost epidermis is burned by ultraviolet radiation, revealing the innermost layer to direct sunlight. Self-tanning products coat the skin with an artificial film that shields it from UV light. Nowadays, consumers are extremely conscious regarding their skin, and they search for sunbathing solutions that will defend their skin without harming it. As a result, it is estimated that the market for self-tanning products will grow over the forecast period.

Self-tanning Products Market Restraint

  • Self-tanning items’ level of customer knowledge about the contents of the items will hinder market expansion. Since there is little data on self-tanning products, most consumers are reluctant to use them. There are practically any news stories or adverts for these products. Additionally, people are afraid to utilize the items out of concern that doing so may harm their skin, which can restrain market expansion during the projected timeline.
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Global Self-tanning Products Market size was valued at USD 1.1 Billion in 2022 and is poised to grow from USD 1.15 Billion in 2023 to USD 1.63 Billion by 2031, growing at a CAGR of 4.5% in the forecast period (2024-2031).

A few well-established firms as well as several small- and medium-sized companies make up the global market. One of the most important strategic actions in the sector to obtain competitiveness is product releases. As demand for self-tanning products rises, industry participants are expanding their r&d. budgets and extending their product lines. For instance, in January 2022, the harmless self-tanner from Naru Organics was introduced. It provides consumers with the greatest self-tanner on the market, created from organic and naturally derived materials. 'L'Oreal Group', 'Johnson & Johnson', 'Beiersdorf AG', 'The Procter & Gamble Company', 'Shiseido Co., Ltd.', 'Estee Lauder Companies Inc.', 'Kao Corporation', 'Unilever PLC', 'Clarins Group', 'Avon Products, Inc.', 'St. Tropez Tan', 'Vita Liberata', 'Fake Bake', 'Bondi Sands', 'Tan-Luxe', 'MineTan', 'St. Moriz', 'Isle of Paradise', 'Bali Body', 'Loving Tan'

Customers want DHA-free goods with organic ingredients like cocoa and berry extracts. Customers favor natural alternatives as a result of an increase in health conditions and a proper knowledge of the substances used in self-tanning solutions. During the expected period, this trend is projected to boost the growth of the global market.

The demand for natural self-tanning products is rising as more people become drawn to organic products like Beauty by Earth Self Tanner, Botanic Tree Self Tanner, and others. The fact that organic products are made of natural and plant-based ingredients—which are seen as safer than using chemical-based ones, is the key factor driving customers' growing preference for them.

In 2021, owing to rising customer expenditure on skincare, the market in North America is estimated to account for the largest share of the overall self-tanning products market. Customers are increasingly engaged in implementing advanced and safer cosmetic techniques since they are more concerned about how they seem.

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Global Self-tanning Products Market

Report ID: SQSG30L2032

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