Global Self-tanning Products Market

Self-tanning Products Market Size, Share, Growth Analysis, By Product(Lotions, Gels, Spray, Cream), By Distribution Channel(Supermarkets, Convenience Stores, Online, Others), By Region - Industry Forecast 2024-2031

Report ID: SQSG30L2032 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 66 | Figures: 75

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Global Self-tanning Products Market size was valued at USD 877 million in 2022 and is poised to grow from USD 909.2 million in 2023 to USD 1.31 million by 2031, growing at a CAGR of 4.5% in the forecast period (2024-2031).

A few well-established firms as well as several small- and medium-sized companies make up the global market. One of the most important strategic actions in the sector to obtain competitiveness is product releases. As demand for self-tanning products rises, industry participants are expanding their r&d. budgets and extending their product lines. For instance, in January 2022, the harmless self-tanner from Naru Organics was introduced. It provides consumers with the greatest self-tanner on the market, created from organic and naturally derived materials. 'L'Oreal Group', 'Johnson & Johnson', 'Beiersdorf AG', 'The Procter & Gamble Company', 'Shiseido Co., Ltd.', 'Estee Lauder Companies Inc.', 'Kao Corporation', 'Unilever PLC', 'Clarins Group', 'Avon Products, Inc.', 'St. Tropez Tan', 'Vita Liberata', 'Fake Bake', 'Bondi Sands', 'Tan-Luxe', 'MineTan', 'St. Moriz', 'Isle of Paradise', 'Bali Body', 'Loving Tan'

Customers want DHA-free goods with organic ingredients like cocoa and berry extracts. Customers favor natural alternatives as a result of an increase in health conditions and a proper knowledge of the substances used in self-tanning solutions. During the expected period, this trend is projected to boost the growth of the global market.

The demand for natural self-tanning products is rising as more people become drawn to organic products like Beauty by Earth Self Tanner, Botanic Tree Self Tanner, and others. The fact that organic products are made of natural and plant-based ingredients—which are seen as safer than using chemical-based ones, is the key factor driving customers' growing preference for them.

In 2021, owing to rising customer expenditure on skincare, the market in North America is estimated to account for the largest share of the overall self-tanning products market. Customers are increasingly engaged in implementing advanced and safer cosmetic techniques since they are more concerned about how they seem.

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Global Self-tanning Products Market

Report ID: SQSG30L2032

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