Sexual Wellness Market
Report ID: SQMIG35G2155
Sexual Wellness Market Size, Share, Growth Analysis, By Product(Sex Toys, Condoms, and Personal Lubricants), By Distribution Channel(E-commerce, Retailers, and Mass Merchandisers), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35G2155 |
Region:
Global |
Published Date: September, 2024
Pages:
157
|Tables:
37
|Figures:
74
Sexual Wellness Market Insights
Sexual Wellness Market size was valued at USD 21.57 Billion in 2023 and is poised to grow from USD 22.58 Billion in 2024 to USD 31.15 Billion by 2032, growing at a CAGR of 4.7% during the forecast period (2025-2032).
The sexual wellness market is witnessing remarkable growth fueled by the increasing availability of sexual wellness products, rising awareness and acceptance of sexual health problems, and changing societal perceptions. The market is also majorly driven by increasing cultural shifts, growth of e-commerce, and increased focus on sexual health. Nonetheless, the market is restrained by factors like the presence of major societal and cultural stigmas and stringent regulatory challenges like restrictions on advertising and regulations for marketing and sales of products. However, the market is expected to be propelled by a few opportunities like growing product innovations and all-inclusive wellness integration.
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Sexual Wellness Market Segmental Analysis
Global Sexual Wellness Market is segmented on the basis of product, distribution channel, and region. By Product, the market is segmented into Sex Toys, Condoms, and Personal Lubricants. By Distribution Channel, the market is segmented into E-commerce, Retailers, and Mass Merchandisers. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Product
Based on product, the sexual wellness market is categorized into sex toys, condoms, and personal lubricants. The sex toys segment held a notable share of the market in the previous years and is expected to lead over the forecast period as well owing to the increasing acceptance, availability of wide range of products in the market, and rising consumer education. As compared to previous years with societal stigma, the present world has largely accepted sexual exploration. This has majorly reduced stigma and encouraged consumer purchase. The market today is filled with diverse product ranges, comprising inclusive and innovative sexual wellness products, to satisfy the growing consumer demand as per their orientations and preferences. Segmental growth is also impacted by the growing awareness regarding sexual pleasure and overall wellness.
On the other hand, the condoms segment is projected to grow considerably over the forecast period owing to its growing initiatives and campaigns, innovations and variety, and growing importance as safe sex. Condoms are large used to prevent sexually transmitted diseases and unwanted pregnancies, increasing their significance for safe sex. There are growing number of campaigns that encourage the use of condoms for better sexual health. Besides, the availability of diverse types, including flavored, ultra-thin condoms and more, considerably caters to the changing consumer demands, enhancing user experience. Furthermore, they are widely and easily accessible from retailers and pharmacies.
Analysis by Distribution Channel
Based on distribution channel, the market is segmented into e-commerce, retailers, and mass merchandisers. The e-commerce segment held a notable market share in the previous years and is expected to continue dominance over the forecast period as well owing to increased convenience, availability of a wide product range, and better accessibility. Online shopping enables consumers to buy their preferred sexual wellness product with ease, privacy, and discreet. This reduces any possible stigma and can perform the task without the need for traveling to pharmacies or dedicated shops. E-commerce offers a wide range of products to meet specific requirements of the large population.
On the other hand, the retailers' segment will hold a remarkable market share in the coming years owing to the better in-store experience, consumers' trust for different brands, easy availability, and supportive sales staff. Retailers offer buyers the opportunity to handle and view diverse products before buying, which is essential for intimate products. Consumers are more driven to buy goods that have an established market presence, thus improving their confidence in product safety and quality. Buyers can also access products at the same time without needing to wait for shipping and delivery to their doorstep. Segmental growth is also impacted by supportive staff that also helps consumers in buying the right product.
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Sexual Wellness Market Regional Insights
Geographically, North America dominated the market in the previous years and is expected to lead over the forecast period owing to the increased cultural acceptance, strong infrastructure of e-commerce, availability of diverse products, and growing health awareness. The region holds a greater level of openness for discussing sexual wellness and health, which majorly increases consumer engagement and buying. The availability of strong e-commerce helps consumers to easily access their preferred product on their fingertips. Regional growth id also impacted by the availability of diverse products like wellness supplement, lubricants, sex toys, and more. Increased sexual health awareness among residents is also impacting the regional growth. The key players profiled in the region include LifeStyles Healthcare, Church & Dwight, Eli Lilly and Company, Lovehoney Group, CooperSurgical Inc., and more.
Asia-Pacific is the fastest-growing region in the global Sexual Wellness market due to growing cultural shifts, rising spending power of consumers, growth of e-commerce, and rising number of campaigns. Growing openness and steadily changing perceptions of a large population, mainly among the younger generation, are fueling the market in the region. Moreover, growing disposable income of consumers in nations like India and China is increasing investment in these products. Growing penetration of e-commerce and growing health awareness due to a number of campaigns is reducing stigma and driving responsible behavior among adults.
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Sexual Wellness Market Dynamics
Drivers
Changing Social Attitudes to Fuel Market
- Societal norms regarding sexual wellness and health are changing with higher acceptance of discussions on sexuality and associated wellness. This changing culture is majorly encouraging a large population, mainly the young people to access varied products and prioritize sexual health. Moreover, growing educational initiatives for sexual health are decreasing the associated stigma and encouraging the significance of safe sex.
Growing Trend for Health and Wellness
- Holistic health approach and growing awareness of sexual health are notably fueling the growth of the market. The increasing emphasis on overall wellness and health comprises sexual health, resulting in consumers seeking a broader range of products that improve their well-being and sexual experiences. Rising awareness of STI and associated health issues is increasing demanding safe sex items like testing kits and condoms.
Restraints
Regulatory Challenges to Restrict Market Growth
- The sexual wellness market is also subject to fluctuating regulations in different countries in terms of sales and marketing of these products, which may be challenging for international distribution and trade. Several nations are imposing stringent protocols for advertising these products, which may again restrict their use and ultimately the market growth.
Growing Health and Safety Concerns
- Concern for efficacy and safety is still prevalent in the minds of a large population. This may create hesitation among consumers for purchasing and using, thus impeding the growth of the market. It may also lead to issues like negative media coverage and recalls of products and majorly impact the brand reputation. Also, growing e-commerce ultimately raises issues for data security and privacy and creates hesitation among consumers to buy products online.
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Sexual Wellness Market Competitive Landscape
The competitive landscape of the sexual wellness market is vibrant, characterized by the blend of well-established companies and progressing market players. Brands like Durex, Trojan, and We-Vibe are majorly dominating the market with their names in sex toys and condoms. Moreover, newbies are emphasizing more ground-breaking products customized to dedicated consumer requirements like body-safe and sustainable materials. Companies engaged in the market are also adopting strategies like product launches, collaborations, and partnerships to focus on sexual orientation and body types.
Top Player’s Company Profiles
- LifeStyles Healthcare (United States)
- Church & Dwight (United States)
- Doc Johnson Enterprises (United States)
- Lovehoney Group (United States)
- Veru Inc. (United States)
- AdvaCare Pharma (United States)
- CooperSurgical Inc. (United States)
- Eli Lilly and Company (United States)
- Endo International plc (United States)
- Pfizer Inc. (United States)
- TherapeuticsMD, Inc. (United States)
- Reckitt Benckiser Group plc (United Kingdom)
- LELO (Netherlands)
- Okamoto Industries Inc. (Japan)
- Karex Berhad (Malaysia)
- Humanwell Group (China)
- Mankind Pharma (India)
- Bayer AG (Germany)
- Besins Healthcare (France)
- KESSEL medintim GmbH (Germany)
- Organon (Netherlands)
Recent Developments
- In September 2024, Lovehoney, a leading sexual wellness company launched its AI advisor, named ‘Lovehoney A.I.ssistant’. This proprietary solution is specially designed to offer customized sexual wellness product recommendations and advice to consumers.
- In April 2023, Veru Incorporation announced that it collaborated with Afaxys Group Services, LLC to make Veru’s FC2 Female Condom® commercially available to customers. The FDA approved contraception technique is specially made for avoiding the transmission of STI, comprising aids/HIV.
- In December 2022, CooperSurgical, Inc., and Ostro announced their alliance to introduce a novel consumer engagement technology for the company’s IUD hormone-free, Paragard. The alliance aims to enhance consumer engagement by creating awareness and educating them on Paragard, an FDA authorized intrauterine device that avoids pregnancy for 10 years.
Sexual Wellness Key Market Trends
- Growing Adoption of E-Commerce: The increasing penetration of online shopping has notably changed the accessibility of sexual wellness products by consumers. This enables consumers to choose their preferred products from a wide range of available options without carrying the sigma that could be associated with in-store buying. Also, the availability of subscription services for such products is gaining prominence, thus increasing curated options directly to buyers.
- Holistic Health Approach: Recent years have witnessed increasing trends towards the perception of sexual wellness as a component of overall well-being and health. This comprises a greater emphasis on emotional intimacy, mental health, and relationship dynamics. Most sexual wellness companies are actively commercializing products that encourage sexual health along with general wellness like educational resources and supplements that nurture healthy sexual relationships.
Sexual Wellness Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
The global market is witnessing significant growth as individuals seek to enhance their overall sexual health and well-being. The market encompasses a wide range of products, including sexual enhancement devices, contraceptives, lubricants, and sexual wellness supplements. Factors such as changing social attitudes towards sexuality, increasing awareness about sexual health, and the growing acceptance of sexual wellness products are driving the market's expansion. Additionally, the availability of discreet online purchasing platforms and the advent of innovative technologies in the development of sexual wellness products further contribute to the market's growth. As individuals prioritize self-care and personal satisfaction, the global Sexual Wellness market is poised to continue its upward trajectory in the coming years.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 20.6 billion |
| Market size value in 2031 | USD 29.75 billion |
| Growth Rate | 4.7% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sexual Wellness Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sexual Wellness Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sexual Wellness Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sexual Wellness Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sexual Wellness Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sexual Wellness Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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