Shaving Market Size, Share, Growth Analysis, By Product(Razors & Blades, Beard Moisturizer, Pre-shave Cream, After-shave Emulsion), By Distribution Channel(Offline and Online), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30L2126 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 62 |Figures: 77

Shaving Market Insights

Global Shaving Market size was valued at USD 4 billion in 2021 and is poised to grow from USD 4.13 billion in 2022 to USD 5.36 billion by 2030, growing at a CAGR of 3.3% in the forecast period (2023-2030).

The market is primarily driven by the cosmetic market, which is growing quickly. Also, the business is expanding as a result of the growing demand for razors and blades. Due to their increasing significance in fashion, personal care products are one of the cosmetics industry's fastest-growing segments. As even more individuals become involved in corporate culture and place emphasis on personal grooming, the global sector is growing. Subsequently, it is expected that rising expenditure on personal care products will fuel market growth.

The growth is also expected to derive on higher standards of living and increased disposable income levels. Manufacturing of shaving goods fell as a result of the COVID-19 pandemic-related plant closures. This has an effect on the whole sector. All online stores, retailers, and actual shops were closed due to the global shutdown. This limited the trade of these goods, which in turn affected the global sales of shaving products. After the pandemic, the global market is expected to rise quickly since shaving equipment has become a necessity in every household.

Chemicals can potentially have a negative impact on the skin when used in high quantities, so manufacturers stress the use of organic and natural components in place of those. Also, in hopes of enhancing the shaving experience, manufacturers are developing goods with distinctive smells and ingredients like cocoa butter and activated charcoal. This factor is anticipated to increase product demand over the anticipated time frame. The market is also influenced by consumers' increasing understanding of the importance of shaving care products. Industry innovation is being driven by consumer demand for numerous shaving product kinds. The popularity of electronic trimmers and the habit of keeping full bread, however, may hinder market growth during the forecast period.

Market snapshot - 2024-2031

Global Market Size

USD 4 billion

Largest Segment

Offline

Fastest Growth

Offline

Growth Rate

3.3% CAGR

Global Shaving Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)

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Shaving Market Segmental Analysis

Global Shaving Market is segmented based on Product, Distribution Channel and region. Based on Product the market is segmented into Razors & Blades, Beard Moisturizer, Pre-shave Cream, After-shave Emulsion. Based on Distribution Channel the market is segmented into Offline and Online. Based on region the global Shaving Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Analysis by Product

The segment with the largest revenue share in 2021 with 75 %of the entire market was razors and blades. Increasing consumer understanding of the need for personal hygiene is a major factor supporting the segment's growth throughout the predicted period. Disposable razors made up a major percentage of this industry. The majority of people shave every day as part of a routine, especially those who work in corporations. Since razor blades are used more frequently, there is a corresponding increase in demand for the product.

Analysis by Distribution Channel

The offline segment accounted for almost 74.5% of the market's overall revenue in 2021, due to its sales growth. The offline market has become highly competitive in industrialized economies like North America and Europe. Due to the increased sustainability offered by physical businesses in comparison to other channels, customers' needs for shaving supplies are growing. To increase sales and attract more customers, major firms are now showcasing their products on a variety of offline channels, such as mass retail stores, hypermarkets, and supermarkets. The growth of the offline distribution channel sector is anticipated to be driven by this.

The segment for online distribution channels is anticipated to have the fastest CAGR between 2022 and 2030. Online shopping has become a significant global purchasing platform as a result of the growing use of mobile devices and smartphones. The shift in consumer purchasing habits and the increase of suppliers selling online are the main drivers of this market category. Online portals and e-commerce have recently emerged as important distribution platforms for the trade and selling of shaving items. A variety of e-commerce websites, including Amazon, eBay, and Flipkart, as well as websites that concentrate on a certain region, offer shaving items. Online portals provided by various companies help the sale of shaving items further.

Global Shaving Market By Distribution Channel 2022 (%)

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Shaving Market Regional Insights

North America dominated the global market in 2021 and had the largest share, at more than 35.00%. The increasing demand for shaving care products in the area is to blame for this. The need for personal care products has grown as a result of consumers' busy and changing lives and the prevalence of holistic approaches to beauty care in this region.

The Europe market is anticipated to grow quickly over the forecasted period due to increased demand for organic and natural components as well as product developments. The marketing of various shaving products is also likely to increase demand. Asia Pacific is anticipated to have the fastest CAGR from 2022 to 2030.This is indicated by the rising demand for shaving supplies in this area. The segment's rise is additionally being driven by rising disposable income levels in nations like China and India. Moreover, the growth of the market in Asia Pacific is due to rising awareness on personal hygiene.

Global Shaving Market By Geography, 2022-2030
  • Largest
  • Fastest

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Shaving Market Dynamics

Drivers

Growing Popularity of Disposable Razors to Bolster Sales

  • Disposable razors are convenient, affordable, and easy to use, which is contributing to their growing popularity among consumers. The ease of use and lower price point of disposable razors has made them a popular choice for many consumers, especially in emerging markets.

Restraints

Increasing Popularity of Beard Trend might Hinder Market Growth

  • The popularity of beards and facial hair has led to a decline in the demand for shaving products, especially in developed countries. Many men are choosing to grow out their facial hair, which is limiting the growth of the shaving market.

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Shaving Market Competitive Landscape

To deal with growing demand, companies are focusing on developing new products. Due to low entry barriers and a greater market potential, new players are joining the market. Growth in demand presents an opportunity for product development. Small-scale, private enterprises have grown out of men's growing health awareness and need for a connection with personal care products. New product development and market expansion are among the key market participants' main strategies.

Top Player’s Company Profiles

  • Procter & Gamble
  • Unilever
  • Edgewell Personal Care
  • Gillette (P&G)
  • BIC Group
  • Beiersdorf AG
  • Harry's Inc.
  • Energizer Holdings
  • Dorco Co. Ltd.
  • Super-Max Group
  • Feather Safety Razor Co. Ltd.
  • Société BIC SA
  • Cornerstone Brands Inc.
  • Derby Razor Blades
  • American Safety Razor
  • Schick (Edgewell Personal Care)
  • Panasonic Corporation
  • Wahl Clipper Corporation
  • Koninklijke Philips N.V.
  • S. C. Johnson & Son Inc.

Recent Developments

  • In January 2022, L'Oréal purchased American superfood skin care expert Young to the People in a move intended to expand its ethical product options in a highly competitive sector for male grooming products.
  • In April 2022, The Schick Xtreme Men's Bamboo Hybrid Razors were introduced by Edge well Personal Care Company. Flexible blades are constructed of 75% recycled steel, and the product's packaging is 100% recyclable.

Shaving Key Market Trends

  • As consumers become more environmentally conscious, there is a growing demand for eco-friendly and sustainable shaving products. This trend has led to the introduction of recyclable and biodegradable materials in the production of shaving products, such as bamboo or metal safety razors.
  • Personalization has become a key trend in the shaving market, with consumers seeking products that are tailored to their individual needs and preferences. This has led to the development of subscription-based services and customized products that cater to specific shaving requirements.
  • The shaving market is seeing the introduction of new blade technologies that offer superior performance and durability, such as multi-blade razors and diamond-coated blades. These technologies are designed to provide a smoother and more efficient shaving experience, leading to increased demand for such products.

Shaving Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, we found that the Shaving market is primarily driven by the cosmetic market, which is growing quickly. Also, the business is expanding as a result of the growing demand for razors and blades. Due to their increasing significance in fashion, personal care products are one of the cosmetics industry's fastest-growing segments. This factor is anticipated to increase product demand over the anticipated time frame. The market is also influenced by consumers' increasing understanding of the importance of shaving care products. Industry innovation is being driven by consumer demand for numerous shaving product kinds. The popularity of electronic trimmers and the habit of keeping full bread, however, may hinder market growth during the forecast period.

Report Metric Details
Market size value in 2023 USD 4 billion
Market size value in 2031 USD 5.36 billion
Growth Rate 3.3%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Razors & Blades, Beard Moisturizer, Pre-shave Cream, After-shave Emulsion
  • Distribution Channel
    • Offline and Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Procter & Gamble
  • Unilever
  • Edgewell Personal Care
  • Gillette (P&G)
  • BIC Group
  • Beiersdorf AG
  • Harry's Inc.
  • Energizer Holdings
  • Dorco Co. Ltd.
  • Super-Max Group
  • Feather Safety Razor Co. Ltd.
  • Société BIC SA
  • Cornerstone Brands Inc.
  • Derby Razor Blades
  • American Safety Razor
  • Schick (Edgewell Personal Care)
  • Panasonic Corporation
  • Wahl Clipper Corporation
  • Koninklijke Philips N.V.
  • S. C. Johnson & Son Inc.

Recent Developments

  • In January 2022, L'Oréal purchased American superfood skin care expert Young to the People in a move intended to expand its ethical product options in a highly competitive sector for male grooming products.
  • In April 2022, The Schick Xtreme Men's Bamboo Hybrid Razors were introduced by Edge well Personal Care Company. Flexible blades are constructed of 75% recycled steel, and the product's packaging is 100% recyclable.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Shaving Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Shaving Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Shaving Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Shaving Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Shaving Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Shaving Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Shaving Market size was valued at USD 4 billion in 2021 and is poised to grow from USD 4.13 billion in 2022 to USD 5.36 billion by 2030, growing at a CAGR of 3.3% in the forecast period (2023-2030).

To deal with growing demand, companies are focusing on developing new products. Due to low entry barriers and a greater market potential, new players are joining the market. Growth in demand presents an opportunity for product development. Small-scale, private enterprises have grown out of men's growing health awareness and need for a connection with personal care products. New product development and market expansion are among the key market participants' main strategies. 'Procter & Gamble', 'Unilever', 'Edgewell Personal Care', 'Gillette (P&G)', 'BIC Group', 'Beiersdorf AG', 'Harry's Inc.', 'Energizer Holdings', 'Dorco Co. Ltd.', 'Super-Max Group', 'Feather Safety Razor Co. Ltd.', 'Société BIC SA', 'Cornerstone Brands Inc.', 'Derby Razor Blades', 'American Safety Razor', 'Schick (Edgewell Personal Care)', 'Panasonic Corporation', 'Wahl Clipper Corporation', 'Koninklijke Philips N.V.', 'S. C. Johnson & Son Inc.', 'In January 2022, L'Oréal purchased American superfood skin care expert Young to the People in a move intended to expand its ethical product options in a highly competitive sector for male grooming products.', 'In April 2022, The Schick Xtreme Men's Bamboo Hybrid Razors were introduced by Edge well Personal Care Company. Flexible blades are constructed of 75% recycled steel, and the product's packaging is 100% recyclable.'

Disposable razors are convenient, affordable, and easy to use, which is contributing to their growing popularity among consumers. The ease of use and lower price point of disposable razors has made them a popular choice for many consumers, especially in emerging markets.

As consumers become more environmentally conscious, there is a growing demand for eco-friendly and sustainable shaving products. This trend has led to the introduction of recyclable and biodegradable materials in the production of shaving products, such as bamboo or metal safety razors.

North America dominated the market in 2021 and had the largest share, at more than 35.00%. The increasing demand for shaving care products in the area is to blame for this. The need for personal care products has grown as a result of consumers' busy and changing lives and the prevalence of holistic approaches to beauty care in this region.

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