USD 0.30 billion
Sheet Face Mask Market Size, Share, Growth Analysis, By Type(Cotton and Hydrogel), By Distribution Channel(Offline Retail and Online Retail), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2158 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|Tables:
59
|Figures:
75
Sheet Face Mask Market Insights
Sheet Face Mask Market size was valued at USD 0.32 Billion in 2023 and is poised to grow from USD 0.35 Billion in 2024 to USD 0.66 Billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).
The global sheet face mask market is experiencing significant growth, largely due to the increasing awareness of the benefits associated with these masks, such as their anti-aging properties and ability to hydrate the skin. This awareness has contributed to the surge in demand for sheet masks, especially those from Korean beauty brands that utilize natural ingredients like aloe extracts and green tea. The ease of use offered by sheet masks has also played a crucial role in their popularity within the beauty market. Unlike traditional masks, sheet masks adhere to the skin, allowing users to move around freely without any restrictions. This feature makes them convenient for use during travel or while carrying out daily chores. Additionally, the busy lifestyles of consumers have created a higher demand for sheet masks, as they provide a quick and effective solution for combating pollution, dirt, and oil buildup on the skin. The ingredients or serum present in sheet masks penetrate deep into the skin's pores, resulting in thorough cleansing, improved hydration, and a radiant complexion. These benefits have garnered significant attention from beauty-conscious individuals, thus driving the market growth. Moreover, the rising popularity of Korean beauty products can be attributed to influential figures such as the BTS boy band, whose flawless and healthy skin has captivated many fans. The band's skincare routine, which involves the use of sheet face masks, has led to increased sales of these products. Similarly, when American celebrity Lady Gaga shared a picture of herself wearing a sheet mask on a popular social networking site, it sparked a surge in demand for the product. The influence of celebrities on consumer preferences is expected to continue driving the demand for Korean beauty products and further fuel the growth of the market.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Offline channel
Fastest Growth
Offline channel
Growth Rate
8.3% CAGR
Global Sheet Face Mask Market 2021-2030 ($ Bn)
Country Share for Asia Pacific Region- 2021 (%)
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Sheet Face Mask Market Segmental Analysis
The Global Sheet Face Mask market is segmented by type, Distribution channel, and region. Based on type, the market can be segmented into cotton, and hydrogel. Based on Distribution channel, the market is segmented into offline retail, and online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Type
By type, the market can be segmented into cotton and hydrogel. Cotton sheet face masks dominated the global sheet face mask market. They are widely used due to their soft texture and comfortable fit on the skin. Additionally, cotton is a natural material that is hypoallergenic and suitable for all skin types. The demand for cotton sheet masks is expected to remain strong in the coming years, especially in the Asia Pacific region, due to the increasing awareness of skincare and the growing demand for organic and natural beauty products.
Hydrogel sheet face masks are the fastest-growing segment in the global sheet face mask market. Hydrogel masks are made of a gel-like substance that is rich in water and nutrients, making them highly effective in hydrating the skin. They are also more expensive than cotton masks, but they provide more immediate and long-lasting results. Hydrogel sheet masks have gained popularity in recent years due to their effectiveness in treating various skin concerns, such as dryness, dullness, and wrinkles. The demand for hydrogel sheet masks is expected to grow significantly in the coming years due to the rising trend of premium skincare products and the increasing demand for anti-aging solutions.
Analysis by Distribution channel
By Distribution channel, the market can be segmented into offline retail and online retail. Offline retail dominated the global sheet face mask market. Offline retail stores such as drugstores, supermarkets, and specialty stores have traditionally been the primary distribution channels for sheet masks. Consumers often prefer to purchase sheet masks from physical stores because they can see and touch the products before buying them. Offline retail also offers consumers a more personalized shopping experience with the assistance of sales associates, which can be particularly important for skincare products. Despite the growing trend of online shopping, offline retail is still expected to dominate the market in the coming years due to the importance of in-person interaction when it comes to skincare.
However, online retail is the fastest-growing segment in the global sheet face mask market. The increasing popularity of e-commerce platforms has led to a surge in online sales of sheet masks, particularly in regions such as Asia Pacific and North America. Online retail stores offer consumers the convenience of shopping from their homes, as well as a wider range of products and competitive pricing. Additionally, online retailers are increasingly investing in marketing and promotional activities to attract more consumers to their websites, such as offering discounts and loyalty programs. The online retail segment is expected to grow significantly in the coming years due to the increasing penetration of the internet and smartphone devices, as well as the convenience and accessibility of online shopping.
Global Sheet Face Mask Market Size By Distribution Channel 2021(%)
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Sheet Face Mask Market Regional Insights
North America dominated the global market. The region has a well-established beauty and skincare industry, with a high level of consumer awareness and disposable income. Consumers in North America are increasingly conscious about skincare and are willing to invest in high-quality products. Moreover, there is a growing trend of natural and organic beauty products, which has further fueled the demand for sheet face masks. Key players in the market are actively introducing innovative products with advanced formulations to cater to the diverse needs of consumers in North America. Additionally, the influence of social media and beauty influencers has significantly contributed to the popularity of sheet face masks in the region.
The APAC region is witnessing rapid growth in the global sheet face mask market and is considered the fastest-growing market segment. This can be attributed to several factors. First and foremost, APAC is the birthplace of the sheet face mask trend, with South Korea being a major hub for sheet mask production. The region has a strong skincare culture deeply ingrained in its beauty industry, leading to a high demand for sheet masks. The popularity of K-beauty products and the influence of Korean celebrities have significantly boosted the growth of the sheet face mask market in APAC. Additionally, the rising disposable income, increasing urbanization, and changing lifestyles in countries like China, Japan, and South Korea have propelled the market further. The availability of a wide range of sheet mask options, including different formulations and ingredients, has also contributed to the market growth in APAC. Manufacturers in the region are constantly innovating to meet the evolving consumer preferences, which has further accelerated market expansion.
Global Sheet Face Mask Market Size By Geography, 2021-2030
- Largest
- Fastest
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Sheet Face Mask Market Dynamics
Drivers
Increasing demand for natural and organic beauty products
-
One significant driver contributing to the growth of the global sheet face mask market is the increasing demand for natural and organic beauty products. Consumers are becoming more conscious about the ingredients used in skincare products and are seeking formulations that are gentle on the skin and free from harmful chemicals. Sheet face masks, particularly those made with natural extracts and botanical ingredients, are gaining popularity as they offer a holistic approach to skincare. This growing preference for natural products is expected to drive the market expansion in the coming years.
Increasing Awareness of Skincare
-
As awareness of health consciousness increases, the demand for skincare care products is also enhancing its presence in the industry. The manufacturers are always trying to provide natural and care-effective products to the market. The increasing incidence of skin diseases such as acne, eczema, and skin cancer is threatening everyone, and they are initiating the use of skincare-related products to protect themselves from these dangerous diseases.
Restraints
Potential saturation of the market due to the proliferation of various skincare products
- A key restraint for the global sheet face mask market is the potential saturation of the market due to the proliferation of various skincare products. With the increasing popularity of sheet masks, the market has become highly competitive, leading to a saturation of options for consumers. This saturation may result in consumer confusion and difficulty in choosing a specific brand or product. Additionally, the availability of alternative skincare solutions, such as serums and creams, may pose a challenge to the sustained growth of the sheet face mask market.
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Sheet Face Mask Market Competitive Landscape
The global sheet face mask market is characterized by a multitude of manufacturers striving to capture market share. These players focus on product innovation, quality, and marketing strategies to differentiate themselves. Market competition drives continuous advancements in sheet mask formulations, packaging, and the incorporation of natural and organic ingredients. Additionally, companies aim to cater to diverse consumer needs by offering a wide range of sheet masks targeting specific skin concerns. Effective branding, distribution channels, and collaborations with influencers and beauty experts are also key strategies employed to gain a competitive edge in the market.
Top Player’s Company Profiles
- Estée Lauder Companies Inc. (US)
- L'Oréal S.A. (France)
- Procter & Gamble Co. (US)
- The Face Shop Co., Ltd. (South Korea)
- Sephora (France)
- Innisfree Corporation (South Korea)
- TonyMoly Co., Ltd. (South Korea)
- Shiseido Company, Limited (Japan)
- Nature Republic Co., Ltd. (South Korea)
- Leaders Cosmetics Co., Ltd. (South Korea)
- Dr. Jart+ (South Korea)
- Tonymoly Co., Ltd. (South Korea)
- The Saem International Co., Ltd. (South Korea)
- Mediheal Co., Ltd. (South Korea)
- Missha (South Korea)
- Skinfood Co., Ltd. (South Korea)
- Kracie Holdings, Ltd. (Japan)
- Memebox Corporation (South Korea)
- Benton Cosmetics (South Korea)
- Too Cool for School (South Korea)
Recent Developments
- In April 2023, Japanese beauty brand, Shiseido, announced plans to launch a new line of sheet masks featuring ingredients sourced from Japan.
- In March 2023, South Korean skincare brand, Innisfree, announced a partnership with online retailer, Amazon, to expand its distribution in the US market.
- In January 2023, US-based beauty brand, Farmacy, announced a new line of sheet masks featuring hemp-derived CBD oil.
- In August 2022, South Korean beauty brand, TonyMoly, launched its Egg Pore Tightening Cooling Pack in the US market.
- In May 2022, US-based beauty brand, Tatcha, announced a partnership with Japanese retailer, Shiseido, to expand its distribution in Asia.
Sheet Face Mask Key Market Trends
- The key market trend in the global sheet face mask market is the growing demand for sustainable and eco-friendly products. Consumers are increasingly concerned about the environmental impact of their purchasing decisions, including skincare products. This has led to a rising preference for sheet masks made from biodegradable materials and packaged in recyclable or sustainable packaging. Manufacturers are responding to this trend by introducing eco-friendly options, incorporating organic and natural ingredients, and adopting sustainable production practices. This trend reflects the shifting consumer values towards more environmentally conscious choices in the beauty industry.
Sheet Face Mask Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global sheet face mask market analysis, the market is experiencing significant growth, driven by various factors such as increasing awareness of their anti-aging and hydrating benefits, the demand for Korean beauty products with natural ingredients, and the convenience of use they offer. Sheet masks are preferred by consumers due to their ability to cleanse the skin thoroughly, penetrate deep into the pores, and improve hydration and glow. North America dominated the market, fueled by consumer awareness, disposable income, and a robust beauty industry. Meanwhile, the Asia-Pacific (APAC) region, particularly South Korea, is the fastest-growing market due to its skincare culture, influence of K-beauty, rising disposable income, and changing lifestyles. Both regions present opportunities for manufacturers to innovate and cater to evolving consumer preferences, including the demand for natural and eco-friendly products. However, the market may face challenges such as saturation and competition from alternative skincare solutions.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 0.30 billion |
| Market size value in 2031 | USD 0.61 billion |
| Growth Rate | 8.3% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sheet Face Mask Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sheet Face Mask Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sheet Face Mask Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sheet Face Mask Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sheet Face Mask Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sheet Face Mask Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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