Sheet Face Mask Market Size, Share, Growth Analysis, By Type(Cotton and Hydrogel), By Distribution Channel(Offline Retail and Online Retail), By Region - Industry Forecast 2024-2031

Global Sheet Face Mask Market size was valued at USD 0.30 billion in 2022 and is poised to grow from USD 0.32 billion in 2023 to USD 0.61 billion by 2031, growing at a CAGR of 8.3% during the forecast period (2024-2031).

The global sheet face mask market is experiencing significant growth, largely due to the increasing awareness of the benefits associated with these masks, such as their anti-aging properties and ability to hydrate the skin. This awareness has contributed to the surge in demand for sheet masks, especially those from Korean beauty brands that utilize natural ingredients like aloe extracts and green tea. The ease of use offered by sheet masks has also played a crucial role in their popularity within the beauty market. Unlike traditional masks, sheet masks adhere to the skin, allowing users to move around freely without any restrictions. This feature makes them convenient for use during travel or while carrying out daily chores. Additionally, the busy lifestyles of consumers have created a higher demand for sheet masks, as they provide a quick and effective solution for combating pollution, dirt, and oil buildup on the skin. The ingredients or serum present in sheet masks penetrate deep into the skin's pores, resulting in thorough cleansing, improved hydration, and a radiant complexion. These benefits have garnered significant attention from beauty-conscious individuals, thus driving the market growth. Moreover, the rising popularity of Korean beauty products can be attributed to influential figures such as the BTS boy band, whose flawless and healthy skin has captivated many fans. The band's skincare routine, which involves the use of sheet face masks, has led to increased sales of these products. Similarly, when American celebrity Lady Gaga shared a picture of herself wearing a sheet mask on a popular social networking site, it sparked a surge in demand for the product. The influence of celebrities on consumer preferences is expected to continue driving the demand for Korean beauty products and further fuel the growth of the market.