USD 3.51 billion
Single Sign-on Market Size, Share, Growth Analysis, By Authentication(Password-Based, Multifactor Authentication (MFA), Biometrics, Single Sign-On with Federation), By Component(Software and services (Professional Services, Managed Services)), By Industry Vertical(Healthcare, Financial Services, IT and Telecommunications, Retail), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45F2104 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
94
|Figures:
76
Single Sign-on Market Insights
Single Sign-on Market size was valued at USD 3.98 Billion in 2023 and is poised to grow from USD 4.51 Billion in 2024 to USD 12.24 Billion by 2032, growing at a CAGR of 13.3% during the forecast period (2025-2032).
In recent years, the global single sign-on market has been experiencing significant growth as it allows users to access multiple applications and services with a single set of credentials, enhancing user experience and security. With the growing threat of cyberattacks, data breaches, and identity theft, businesses are prioritizing security. SSO solutions play a crucial role in strengthening security by reducing the number of passwords users need to manage and enforcing multi-factor authentication (MFA).
Additionally, many industries and regions have stringent regulatory requirements concerning data protection and user authentication. SSO solutions help organizations meet these compliance standards by improving identity and access management.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Multifactor Authentication (MFA)
Fastest Growth
Biometrics
Growth Rate
13.3% CAGR
Global Single Sign-on Market ($ Bn)
Country Share for North America Region (%)
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Single Sign-on Market Segmental Analysis
The global single sign-on market is segmented into four major segments i.e. by authentication, component, industry vertical, and region. Based on authentication type, it is divided into password-based, multi factor authentication (MFA), biometrics, single sign-on with federation, and others. Based on components, it is bifurcated as software and services (professional services, managed services). Based on industry vertical it is segregated into, healthcare, financial services, IT and telecommunications, retail, education, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
Analysis by Authentication
Multi Factor Authentication (MFA) has typically held a substantial market share as it offers a higher level of security compared to traditional password-based authentication. It combines two or more authentication factors, such as something the user knows (password), something the user has (smartphone or token), and something the user has (biometrics), making it significantly more robust against unauthorized access. The increasing emphasis on cybersecurity and the need to protect sensitive data is driving the adoption of MFA.
Biometrics is likely to be the fastest-growing authentication type within the SSO market; it uses unique physical or behavioral characteristics, such as fingerprints, facial recognition, or iris scans, to verify a user's identity. Many modern smartphones and tablets are equipped with biometric sensors, making it easier for users to adopt biometric authentication.
Analysis by Industrial Vertical
The financial Services industry has long dominated the global single sign-on market because financial institutions, including banks, insurance companies, and investment firms, deal with highly sensitive and regulated data. These institutions are continuously targeted by cyberattacks and fraud attempts. Implementing advanced SSO solutions can help mitigate these risks and ensure the security of customer accounts and financial transactions.
The healthcare market’s fastest-growing segment as the sector is increasingly moving toward electronic health records (EHRs) and telemedicine, which require secure access and identity management. Healthcare is heavily regulated, with laws such as HIPAA (Health Insurance Portability and Accountability Act) mandating strict data protection and patient privacy requirements. SSO helps healthcare organizations meet these compliance requirements.
Global Single Sign-on Market By Authentication Type
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Single Sign-on Market Regional Insights
North America has historically dominated the single sign-on market as it has a robust and developed economy with a number of businesses and organizations. The region has stringent data protection and privacy regulations, including HIPAA and GDPR compliance for businesses that operate globally. Compliance requirements are driving the adoption of SSO for secure access and identity management.
The Asia Pacific region is experiencing rapid economic growth and helping the region to grow fastest in the SSO market. This economic and regional growth is driving digital transformation initiatives, increasing the need for secure access and identity management. Many countries in the region are implementing data protection and privacy regulations similar to GDPR, creating a need for stronger authentication and access control, which SSO can provide.
Global Single Sign-on Market By Region
- Largest
- Fastest
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Single Sign-on Market Dynamics
Drivers
Increasing Emphasis on Cybersecurity and Data Protection
- Organizations across various industries are increasingly aware of the risks posed by cyber threats and data breaches. SSO solutions provide a robust defense against unauthorized access, reducing the reliance on traditional password-based systems and enhancing overall security. The proliferation of cloud-based applications and services is driving the demand for SSO. As businesses transition to the cloud, the need for streamlined and secure access to these services becomes paramount.
Restraints
Complexity of Integration and Potential for User Resistance and Adoption Hurdles
- Implementing SSO can be challenging for organizations, particularly those with complex IT environments and legacy systems. As integrating SSO seamlessly with a wide array of applications, both on-premises and in the cloud, can be time-consuming and resource-intensive, which can act as a deterrent for some businesses. Users may be accustomed to traditional password-based authentication methods and may be resistant to change. Education and training efforts are often required to help users understand the benefits of SSO and address any concerns about security and usability.
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Single Sign-on Market Competitive Landscape
The competitive environment of the Single Sign-on market is dynamic. The market includes established companies and innovative newcomers, each offering a range of solutions to cater to the diverse needs of organizations across various industries. The established players focus on enhancing their offerings with advanced features, integrations, and robust security measures to address the evolving security landscape and niche SSO providers offer specialized solutions and often emphasize ease of implementation, scalability, and cost-effectiveness.
Moreover, the competitive landscape of the market evolves, innovation and differentiation. Vendors are investing in research and development to incorporate emerging technologies like biometrics and adaptive authentication into their SSO solutions.
Top Player’s Company Profiles
- Auth0
- Microsoft Azure Active Directory
- Google Workspace
- IBM Security Verify
- Oracle Identity Cloud Service
- Salesforce Identity
- SAP Identity Management
- VMware Workspace ONE
- SailPoint IdentityIQ
- ForgeRock Identity Cloud
- CA Identity Suite
- Radiant Logic RadiantOne
- Centrify Cloud Identity Cloud
- CyberArk Identity Center
- Identity Automation
- Stytch
- Transmit Security
Recent Developments
- In August 2023, Thoma Bravo and ForgeRock jointly announced the successful finalization of Thoma Bravo's acquisition of ForgeRock, conducted as an all-cash transaction with an approximate total value of USD 2.3 billion.
- In October 2023, Prominent technology companies, Cloud Technology Solutions Group ("CTS") and Appsbroker Ltd ("Appsbroker"), have officially revealed their strategic merger. This merger will establish the most extensive Google Cloud-exclusive digital consulting firm in Europe, uniting the expertise of two Google Premier Partners into a single entity.
Single Sign-on Key Market Trends
- Rising Adoption of Cloud-based SSO Solutions: Due to the increasing use of cloud applications and services, organizations are seeking cloud-friendly SSO solutions to provide secure, seamless access across their digital ecosystem. moreover, the integration of biometric authentication methods, such as fingerprint recognition and facial scanning, into SSO systems. Biometrics offer heightened security and improved user convenience, aligning with the industry's focus on delivering robust yet user-friendly authentication methods.
Single Sign-on Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
Global single sign-on market analysis reveals a dynamic marketplace due to the increasing focus on cybersecurity and the need for streamlined access management. SSO solutions are in demand due to the rising threat of cyberattacks and data breaches. However, the complexity of integration, user resistance, and high implementation costs can act as restraints. Additionally, SSO product types include software and services, with cloud-based deployments gaining prominence. In regional analysis, North America is a key player, but the Asia Pacific is the fastest-growing region, driven by rapid economic growth and digital transformation. Key trends include the adoption of biometric authentication, user consent enhancements, and the shift toward context-aware authentication.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.51 billion |
| Market size value in 2031 | USD 10.80 billion |
| Growth Rate | 13.3% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Single Sign-on Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Single Sign-on Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Single Sign-on Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Single Sign-on Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Single Sign-on Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Single Sign-on Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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