Smart Baby Monitor Market Size, Share, Growth Analysis, By Product Type(Audio and video, tracking devices and internet.), By Connection(Wired and wireless), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45J2137 | Region: Global | Published Date: March, 2024
Pages: 197 |Tables: 85 |Figures: 76

Smart Baby Monitor Market Insights

Global Smart Baby Monitor Market size was valued at USD 1.14 billion in 2022 and is poised to grow from USD 1.23 billion in 2023 to USD 2.26 billion by 2031, growing at a CAGR of 7.9% in the forecast period (2024-2031).

The growth of the smart baby monitor market is primarily driven by the expansion of nuclear families and an increase in birth rates. These factors act as significant catalysts, fuelling the demand for these innovative devices. This demand is further augmented by parents' heightened concern for child safety, indirectly contributing to the market's upward trajectory.

In addition, continuous advancements in product innovation and technology are creating new opportunities for the market's expansion. These innovations are enabling features such as real-time tracking and enhanced parent-child communication, thereby bolstering the market's potential over the long term.

A key factor propelling the market's growth is the rapid adoption of smart home technologies. As more households embrace interconnected devices and delve into the realm of the Internet of Things (IoT), integrating a smart baby monitor into the broader smart home ecosystem becomes a logical and intuitive choice. This integration becomes even more apparent as families increasingly appreciate the convenience of connected functionalities, accessible through their smartphones, tablets, and smart speakers. Consequently, this integration significantly enhances the overall user experience.

The evolving trend towards nuclear family setups has brought about increased responsibilities for parents, underscoring the need for cutting-edge smart baby equipment. This changing family dynamic has led to a surge in demand for sophisticated baby monitors and similar solutions. This demand stems from the necessity to ensure children's safety in situations where parents are absent from the household premises. These innovative tools have become essential, symbolizing parents' unwavering commitment to safeguarding their children's well-being in a world that is becoming increasingly dynamic and interconnected.

US Smart Baby Monitor Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 1.14 billion

Largest Segment

Audio & Video monitors

Fastest Growth

Audio & Video monitors

Growth Rate

7.9% CAGR

Global Smart Baby monitor Market ($ Bn)
Country Share for North America Region (%)

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Smart Baby Monitor Market Segmental Analysis

The global smart baby monitor market segmented into Product Type, Connectivity, Distribution Channel, and Regional presence. In terms of Product Type, the market is categorized into Audio & Video monitors, Tracking Devices, and Internet-connected monitors. The Connectivity aspect encompasses both Wired and Wireless options, catering to diverse preferences. The Distribution Channel classification encompasses offline retail and online platforms, providing consumers with multiple avenues for purchase. Geographically, the market is divided into key regions, namely North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Smart Baby Monitor Market Analysis by Product Type

In terms of Product Type, the market is categorized into Audio & Video monitors, Tracking Devices, and Internet-connected monitors. The market landscape witnessed a remarkable dominance of the audio and video segment. This is achieved by a particular breed of smart monitor, one that seamlessly integrates both audio and video functionalities. These advanced monitors come replete with an array of features designed to comprehensively cater to the needs of infant monitoring. Among these features are supplementary receivers, motion sensors, soothing night lights, interactive talk-back capabilities, and even real-time temperature displays. Parents and caregivers value the ability to visually monitor their babies, enhancing the overall sense of security and peace of mind.

Internet-connected monitors have truly emerged as the fastest growing player, driven by their exceptional versatility and unmatched convenience, thereby securing their position as the fastest growing segment within the present market scenario. Their ability to provide continuous monitoring, notifications, and integration with other smart devices caters to the demands of tech-savvy caregivers. Their remarkable appeal stems from their capacity to seamlessly integrate with the modern lifestyle, providing parents and caregivers with unprecedented access and control over their child's environment.

Smart Baby Monitor Market Analysis by Connectivity

In terms of Connectivity, the market is divided into Wired and wireless type. Among these, the wired category emerges as the anticipated dominant sector. This can be attributed to its superior connectivity attributes, underscored by the absence of concerns surrounding signal loss or interruptions. The wired option offers a steadfast and uninterrupted monitoring experience, bolstered by its consistent and reliable connection. This characteristic has positioned it as a favored choice, as it addresses worries related to potential hindrances in connectivity.

Notably, the wireless category is emerging as the fastest growing sector between the two. Wireless smart baby monitors offer unparalleled convenience, allowing caregivers to monitor their infants remotely through intuitive smartphone applications or dedicated receiver devices. This liberates parents from the constraints of physical cables and permits them to supervise their babies from various locations both inside and outside the home. The elimination of wiring complexities combined with the flexibility of wireless connectivity has fueled the increasing demand for wireless smart baby monitors, making them a dominant and promising presence in the evolving market landscape.

Global Smart Baby monitor Market by Product type

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Smart Baby Monitor Market Regional Insights

North America proved to be the largest and the dominating one geographically. The surge in working women within the region, alongside increasingly demanding lifestyles, is propelling the adoption of smart baby monitors as a precaution against accidents. These monitors effectively alleviate parental anxieties by enabling real-time supervision of their children's activities while juggling professional commitments. In the U.S., families with infants and toddlers allocate 50% more on childcare compared to those with older children. As dual-income households rise, there's a substantial investment in child safety products, notably smart baby monitors, facilitating remote monitoring and providing peace of mind to parents, even when physically separated from their babies.

Asia Pacific has been witnessed as the fastest growing in this market. The demands of working parents in urban households, grappling with lengthy work hours and tight schedules, have led to an augmented reliance on remote infant monitoring for ensuring safety and adherence to routines. This trend is propelling the adoption of smart baby monitors. The combination of convenience, evolving features, and expanded choices is driving consumer preference towards these products. In economies like Malaysia, Thailand, and Indonesia, heightened awareness among parents about infant health and hygiene is translating into a willingness to invest more in higher-quality smart baby monitoring solutions.

Global Smart Baby monitor Market By Geography
  • Largest
  • Fastest

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Smart Baby Monitor Market Dynamics

Smart Baby Monitor Market Drivers

Increasing Need for Remote Monitoring Solutions

  • One of the major drivers in the global smart baby monitor market is the increasing need for remote monitoring solutions due to the growing trend of dual-income households and busy lifestyles among parents. This has led to a higher demand for smart baby monitors that allow parents to keep a close watch on their infants even when they are not physically present in the same room. The convenience and peace of mind provided by these monitors align well with the modern parenting requirements, driving their adoption and contributing to the growth of the market.

Smart Baby Monitor Market Restraints

Increasing infertility rates

  • The escalation in infertility rates can be attributed to elevated stress levels and modern lifestyles, imposing a lasting constraint on market enlargement. Furthermore, parental reluctance to leave their children unattended, driven by concerns over safety and security, is expected to impede the market's growth momentum.

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Smart Baby Monitor Market Competitive Landscape

The industry players are engaged in a race to develop cutting-edge features, such as high-definition video streaming, real-time alerts, and integration with smart home ecosystems. Established electronics companies and startups alike are vying for market share, striving to cater to the demands of tech-savvy parents seeking convenient and reliable infant monitoring solutions. The market's evolution is driven by a delicate balance between product performance, ease of use, and data security, as consumers prioritize not only advanced functionalities but also the safeguarding of their privacy.

Smart Baby Monitor Market Top Player’s Company Profiles

  • Motorola Baby Monitors (US)
  • Nanit (US)
  • iBaby Labs (US)
  • Arlo Technologies (US)
  • Infant Optics (US)
  • Eufy (US)
  • Owlet Baby Care (US)
  • VTech Communications (US)
  • Angelcare (UK)
  • BT (UK)
  • Samsung Electronics (South Korea)
  • Philips Avent (Netherlands)
  • Safety 1st (US)
  • Cocoon Cam (US)
  • Withings (France)
  • Summer Infant (US)
  • Lollipop (US)
  • Kodak (US)
  • Hello Baby (US)
  • Cubo Ai (US)

Smart Baby Monitor Market Recent Developments

  • The official U.S. market release of the Stork smart home baby monitoring system was announced by Masimo, a leading global provider of noninvasive monitoring technology, in August 2023. 

     

  • 2023 May VTEX, the enterprise digital commerce platform, and Motorola Solutions, Inc. partnered. Through the partnership, Motorola was able to offer a variety of features to its clients, including payment on delivery, free delivery, email-based OTP log-in, and affordability plans. Furthermore, VTEX's low-code development platform made it possible to launch new projects quickly and stay on the cutting edge.

     

  • 2023 May Ping Identity, an enterprise identity solution, and Arlo Technologies, Inc. teamed. This partnership provided Arlo Safe subscriptions to about 800 US Ping Identity employees, providing complete personal, family, and vehicle protection. Furthermore, Ping Identity and Arlo work together to protect clients both online and offline while offering Ping employees personal safety solutions. 

Smart Baby Monitor Key Market Trends

  • Privacy and Data Security: With the increasing connectivity of smart baby monitors, concerns around data privacy and security became more prominent. Manufacturers started focusing on implementing robust encryption and security measures.
  • Health Monitoring Features: Baby monitors were beginning to offer health monitoring functionalities, such as tracking vital signs and providing alerts for irregularities, appealing to parents' growing interest in infant health and wellness.

Smart Baby Monitor Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to global smart baby monitor market analysis, it has witnessed remarkable growth, fueled by technological advancements, and shifting parental preferences. This market encompasses an array of product types, including audio-based, video-based, and sensor-equipped monitors. Video-based monitors dominate due to their ability to offer both audio and visual insights into infants' activities. Moreover, the integration of features like motion detection, temperature sensing, and real-time alerts has enhanced their utility. The market's geographical landscape is diverse, with the US and UK being major players due to their robust technological infrastructure and consumer demand for smart solutions. Additionally, the Asia-Pacific region, particularly countries like China, India, and Japan, is witnessing rapid growth, attributed to urbanization, increasing disposable income, and the demand for remote monitoring solutions among busy working parents.

Report Metric Details
Market size value in 2023 USD 1.14 billion
Market size value in 2031 USD 2.26 billion
Growth Rate 7.9%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Audio and video, tracking devices and internet.
  • Connection
    • Wired and wireless
  • Distribution Channel
    • Online and Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Motorola Baby Monitors (US)
  • Nanit (US)
  • iBaby Labs (US)
  • Arlo Technologies (US)
  • Infant Optics (US)
  • Eufy (US)
  • Owlet Baby Care (US)
  • VTech Communications (US)
  • Angelcare (UK)
  • BT (UK)
  • Samsung Electronics (South Korea)
  • Philips Avent (Netherlands)
  • Safety 1st (US)
  • Cocoon Cam (US)
  • Withings (France)
  • Summer Infant (US)
  • Lollipop (US)
  • Kodak (US)
  • Hello Baby (US)
  • Cubo Ai (US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Smart Baby Monitor Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Smart Baby Monitor Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Smart Baby Monitor Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Smart Baby Monitor Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Smart Baby Monitor Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Smart Baby Monitor Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Smart Baby Monitor Market size was valued at USD 1.14 billion in 2022 and is poised to grow from USD 1.23 billion in 2023 to USD 2.26 billion by 2031, growing at a CAGR of 7.9% in the forecast period (2024-2031).

The industry players are engaged in a race to develop cutting-edge features, such as high-definition video streaming, real-time alerts, and integration with smart home ecosystems. Established electronics companies and startups alike are vying for market share, striving to cater to the demands of tech-savvy parents seeking convenient and reliable infant monitoring solutions. The market's evolution is driven by a delicate balance between product performance, ease of use, and data security, as consumers prioritize not only advanced functionalities but also the safeguarding of their privacy. 'Motorola Baby Monitors (US)', 'Nanit (US)', 'iBaby Labs (US)', 'Arlo Technologies (US)', 'Infant Optics (US)', 'Eufy (US)', 'Owlet Baby Care (US)', 'VTech Communications (US)', 'Angelcare (UK)', 'BT (UK)', 'Samsung Electronics (South Korea)', 'Philips Avent (Netherlands)', 'Safety 1st (US)', 'Cocoon Cam (US)', 'Withings (France)', 'Summer Infant (US)', 'Lollipop (US)', 'Kodak (US)', 'Hello Baby (US)', 'Cubo Ai (US)'

One of the major drivers in the smart baby monitor market is the increasing need for remote monitoring solutions due to the growing trend of dual-income households and busy lifestyles among parents. This has led to a higher demand for smart baby monitors that allow parents to keep a close watch on their infants even when they are not physically present in the same room. The convenience and peace of mind provided by these monitors align well with the modern parenting requirements, driving their adoption and contributing to the growth of the market.

Privacy and Data Security: With the increasing connectivity of smart baby monitors, concerns around data privacy and security became more prominent. Manufacturers started focusing on implementing robust encryption and security measures.

North America proved to be the largest and the dominating one geographically. The surge in working women within the region, alongside increasingly demanding lifestyles, is propelling the adoption of smart baby monitors as a precaution against accidents. These monitors effectively alleviate parental anxieties by enabling real-time supervision of their children's activities while juggling professional commitments. In the U.S., families with infants and toddlers allocate 50% more on childcare compared to those with older children. As dual-income households rise, there's a substantial investment in child safety products, notably smart baby monitors, facilitating remote monitoring and providing peace of mind to parents, even when physically separated from their babies.

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