Smart Clothing Market Size, Share, Growth Analysis, By Textile Type (Active Smart, Passive Smart, Ultra Smart), By Product Type(Upper Wear, Lower Wear, Innerwear, Others), By Distribution  Channel(Offline, Online), By End Use Industry(Military & Defense, Sports & Fitness, Fashion & Entertainment, Healthcare), By Region - Industry Forecast 2024-2031

Drivers

Increase in Demand

• The Smart Clothing market experiences growth driven by a high demand from professional athletes which ultimately will increase the adoption of smart clothing therefore is a significant contributing factor to the market's expansion. 
• During the heavy load sessions of the workout and training period there is a chance to get injury, so to prevent those injuries data analysis tools like pattern recognition, machine learning and statistical measures are made to know the influence on the players performance by effectively scheduling them. For instance, in 2018, DuPont launched Intexar smart clothing technology that enables correction of the work, and regular monitoring, which has influenced the consumers to buy smart clothes. Additionally, the growth in electronic devices in day-to-day life is another factor for expanding the Smart Clothing market size. It is being claimed as the next big market move for IoT. Therefore, the sector's continuous integration of IoT within the market will effectively enhance the overall scope of the market.

Growth of Healthcare Sector

• The increasing demand for global telemonitoring and telemedicine in healthcare is a vital factor that is contributing to the adoption of smart clothing globally. For instance, according to WHO, mobile health will be soon embraced by 90% of the population by 2030. Smart clothes play a key role in monitoring the heart rate, breathing and body temperature of the wearer. This adoption will be cost effective for patients and reduce the frequent number of hospital visits, thus encouraging more active lifestyles. The growing trend in the healthcare sector of telemedicine and remote monitoring of the patient presents significant opportunities for the Smart Clothing market.

Restraints

High Production Cost

• However, smart clothes' high production cost is one of the major factors that is expected to hinder the global clothing market's growth. Integrating electronics into textiles can be expensive due to specialized materials and manufacturing processes, which makes it challenging for E-Textiles and Smart Clothing to be widely adopted.

Challenges

Lack of Consumer Awareness and Technology Advancement 

• The lack of customer awareness regarding smart clothing is another factor limiting smart clothing demand.  
• Furthermore, the technological challenges involved with smart garments pose a hurdle to the market's growth. Demand for smart clothing fell during the pandemic because of the COVID-19 lockdown and other government-imposed limitations.