Global Smart Speaker Market

Smart Speaker Market Size, Share, Growth Analysis, By Intelligent Virtual Assistant (Amazon Alexa, Google Assistant, Siri, Cortana), By End-User (Personal, Commercial), By Distribution Channel (Online, Offline), By Type (virtual assistant, wireless speakers, and others), By Region - Industry Forecast 2025-2032


Report ID: SQMIG25E2084 | Region: Global | Published Date: November, 2024
Pages: 165 | Tables: 117 | Figures: 77

Smart Speaker Market Dynamics

Smart Speaker Market Driver

  • The soaring sales of smart speakers are being fuelled by the growing popularity of smart home gadgets

Owing to tech-driven innovation and emerging data-directed advancements the global smart speaker market is experiencing a shift from the era of information technology to artificial intelligence. This is leading to change in consumer habits and they are more inclined to replace traditional manually controlled devices with new-age smart devices.

  • Display-Based Smart Speaker Devices are gaining traction

The rising demand for Display-Based Smart Speaker Devices are anticipated to fuel global smart speaker market growth over the forecast period. The increasing popularity of display devices is assisting in the market's expansion. Due to evolving use cases such as social networking, streaming online content, and video call features, market leaders are progressively shifting to display-based devices. In addition, significant manufacturers offer a diverse range of smart display device products. For instance, a few gadgets having display capabilities include the Amazon Echo Show 5, Google Nest Hub (2nd Gen), Facebook Portal, Redmi Touch Screen Speaker 8, Xiaodu Zai Jia 1C (Baidu), Lenovo Smart Display 7, Alibaba Tmall Genie CC8, and JBL link view. Additionally, these products are regularly updated and improved in accordance with end-user needs.

Smart Speaker Market Restraint

  • The data-steered innovations have posed a threat to security and privacy.

Data is a crucial element for an individual pertaining to privacy and safety and so it is for commercial purposes for advertising and marketing. There is a concern related to misuse of data which is a restrain for the market. All the speakers are activated by voice commands such as “OK Google”, “Alexa”, and “Siri” there is a threat posed to preserve the voice patterns and misemploying the data for various purposes is becoming a fearing factor for consumers.

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FAQs

Global Smart Speaker Market size was valued at USD 8.6 billion in 2022 and is poised to grow from USD 10.08 billion in 2023 to USD 35.88 billion by 2031, growing at a CAGR of 17.20% during the forecast period (2024-2031).

Major players are implementing numerous tactics, including mergers and acquisitions, strategic agreements and contracts, and the development to upgrade the existing versions by employing various tech innovations and leveraging ways to generate the highest market revenue. 'Amazon', 'Alphabet', 'Baidu', 'Alibaba', 'Xiaomi', 'TCL Technology', 'Apple', 'Sonos', 'Bose', 'Lenovo', 'Facebook', 'Samsung', 'Sony', 'Anker Innovations', 'SK Telecom', 'LG Electronics', 'Panasonic', 'Altec Lansing', 'Libratone', 'Mobvoi'

The soaring sales of smart speakers are being fuelled by the growing popularity of smart home gadgets

Voice-assistance platforms are preferred by different age groups of smart speaker users in the United States. Apple's Siri is most popular among younger demographics, with 60% of 18- to 24-year-olds utilizing it. Amazon Alexa, on the other hand, is far more popular among voice assistant users 35 and older. More than 135 million individuals in the United States utilize voice assistants, including those not accessed through smart speakers. In the United States, the most typical activities done by smart speakers are asking general queries, receiving weather, traffic, travel, and sports updates, and listening music via built-in streaming services.

North America dominated the global smart speaker market in 2021 and is expected to maintain its dominance throughout the forecast period. Due to early acceptance of cutting-edge technologies and a robust economic environment, North America has seen a significant growth in smart speakers. In 2018, the popularity of smart speakers remained high, maintaining a rapid rate of consumer adoption. By the end of the year, 66.4 million American adults had smart speakers, up from 47.3 million in January 2018. That indicates that 26.2% of all adults in the US have access to a smart speaker.

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Global Smart Speaker Market

Report ID: SQMIG25E2084

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