USD 148.5 Million
Smartphone Sanitizer Market Size, Share, Growth Analysis, By Product(Phone-cleaning Wipes, Microfiber Cleaning Stickers, Phone Sanitizing Devices), By Distribution Channel(Offline, Online), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25E2068 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
62
|Figures:
75
Smartphone Sanitizer Market Insights
Smartphone Sanitizer Market size was valued at USD 167.06 Million in 2023 and is poised to grow from USD 187.94 Million in 2024 to USD 482.23 Million by 2032, growing at a CAGR of 12.50% during the forecast period (2025-2032).
The global smartphone sanitizer market has witnessed remarkable growth, driven by a heightened awareness of sanitation and personal hygiene, particularly in the wake of the COVID-19 pandemic.
North America held a dominant position, with the United States leading the way in adoption. Phone sanitizing devices, harnessing the power of UV-C light to effectively eliminate pathogens, accounted for a significant share of the market.
Moreover, the market exhibited a growing preference for offline distribution channels, enabling consumers to compare various smartphone sanitizer brands conveniently.
However, with the proliferation of e-commerce and increasing internet penetration, the online segment is projected to see substantial growth in the coming years, offering convenience and value-added services to consumers worldwide.
Looking ahead, the global smartphone sanitizer market is poised for continued expansion, as consumers increasingly prioritize the sanitization of their electronic devices.
The smartphone sanitizer landscape is evolving with the introduction of innovative products like wand and enclosure devices, alongside the continued popularity of phone-cleaning wipes.
Sustainability, customization, and integration with accessories are emerging trends to watch. As societies worldwide continue to prioritize cleanliness and hygiene, the market's growth prospects remain bright, with opportunities for manufacturers to cater to the ever-growing demand for effective smartphone sanitization solutions.
US Smartphone Sanitizer Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Offline
Fastest Growth
Offline
Growth Rate
12.50% CAGR
Global Smartphone Sanitizer Market ($ Bn)
Country Share for North America Region (%)
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Smartphone Sanitizer Market Segmental Analysis
The global smartphone sanitizer market is segmented on the basis of product, distribution channel, region. By product, the market is segmented into phone-cleaning wipes, microfiber cleaning stickers, phone sanitizing devices. By distribution channel, the market is segmented into offline, online. By region, the market is segmented into North America, Europe, Latin America, Asia- Pacific, Middle East and Africa.
Smartphone Sanitizer Market Analysis By Product
In terms of revenue, phone sanitizing devices emerged as the dominant force in the market, commanding a substantial 71.9% share. This particular product segment is expected to experience significant growth throughout the forecast period. The driving force behind this growth is the increasing adoption of these devices, primarily due to their capability to utilize ultraviolet-C (UV-C) light, renowned for its ability to deactivate the DNA of pathogens, effectively rendering them incapable of reproduction and delivering a thorough cleaning.
Phone-cleaning wipes are expected to witness a CAGR of 10.3%. These wipes are well-known for their capacity to eliminate bacteria, dirt, and grease from smartphone surfaces. Furthermore, their disposable nature adds to their convenience, and they come in various scents for user preference. Given that the surfaces of smartphones can serve as potential vectors for infection, using alcohol-based wipes to clean them is an effective measure. Research from the Journal of Hospital Infection has shown that coronaviruses can remain viable on inanimate surfaces like metal, glass, or plastic for up to 9 days, but they can be efficiently inactivated through surface disinfection methods using substances like 62-71% ethanol, 0.5% hydrogen peroxide, or 0.1% sodium hypochlorite in as little as a minute.
Smartphone Sanitizer Market Analysis By Distribution Channel
In terms of revenue, the offline distribution channel segment emerged as the dominant force in the market, commanding a substantial 78.0% share. The strong presence of this segment can be attributed to the growing preference among consumers for procuring these products through brick-and-mortar retail stores. The appeal lies in the convenience of finding a variety of smartphone sanitizer brands all under one roof, facilitating easy price and feature comparisons for consumers. Moreover, the assistance provided by knowledgeable store personnel further enhances the growth prospects of this segment throughout the forecast period.
On the other hand, the online segment is poised to exhibit the highest projected CAGR of 13.0% during the forecast period. This segment's growth can be attributed to the increasing inclination of consumers towards online shopping, which offers a seamless experience from product selection to doorstep delivery. Additionally, the expansion of the internet and digitization has played a pivotal role in driving online shopping. Furthermore, online retailers are providing a range of value-added services, including substantial discounts, swift next-day delivery, convenient return policies, cash on delivery options, and centralized customer support. These factors are expected to further propel the growth of the online distribution channel segment throughout the forecast period.
The e-commerce industry is experiencing robust growth worldwide, prompting numerous smartphone sanitizer manufacturers to list their products on e-commerce websites. This strategy not only enhances brand visibility but also enables them to reach a vast global customer base.
Global Smartphone Sanitizer Market By Distribution Channel
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Smartphone Sanitizer Market Regional Insights
The global smartphone sanitizer market saw North America take the lead, accounting for 43.7% of the total revenue. This region is poised for substantial growth in the foreseeable future. The increasing awareness surrounding the necessity of cleaning and disinfecting electronic gadgets, including smartphones, tablets, keyboards, and remote controls, which harbor a significant number of bacteria, is expected to drive the demand for smartphone sanitizers in the upcoming years.
Within North America, the United States is anticipated to maintain its dominance in terms of market share, with a noteworthy projected Compound Annual Growth Rate (CAGR). Notably, there are approximately 260 million smartphone users in the U.S., and a growing number of them are turning to smartphone sanitizers to ensure their devices are free from contaminants, particularly in light of concerns related to COVID-19. This trend is expected to foster a positive market outlook throughout the forecast period.
Following North America, Europe is expected to rank second in revenue, with an estimated CAGR of 10.9% over the forecast period. Consumers in Europe are increasingly concerned about electronic devices like smartphones being potential carriers of harmful viruses, including the novel Covid-19. This heightened awareness is driving them towards seeking superior sanitization solutions for their devices. The emergence of smartphone sanitizers as an effective means to eliminate bacteria and viruses is anticipated to generate significant demand in the years to come.
Global Smartphone Sanitizer Market By Geography
- Largest
- Fastest
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Smartphone Sanitizer Market Dynamics
Smartphone Sanitizer Market Drivers
Corporate and Institutional Adoption
- Many businesses, schools, and institutions have implemented smartphone sanitizing stations, boosting demand for commercial-grade sanitizers.
Health and Safety Regulations
- Governments and health authorities may recommend or mandate the use of sanitizers for personal electronic devices to curb the spread of infections, providing regulatory support to the market.
Rising Smartphone Usage
- The ever-growing smartphone user base worldwide creates a substantial customer base for smartphone sanitizers as people become more conscious of the germs on their devices.
Smartphone Sanitizer Market Restraints
Price Sensitivity
- Cost can be a barrier for some consumers, particularly in price-sensitive markets, as high-quality smartphone sanitizers can be relatively expensive.
Limited Awareness
- Some consumers may still be unaware of the benefits of smartphone sanitization, limiting market penetration.
Battery and Material Concerns
- Users may have concerns about the impact of sanitization methods on their smartphone's battery life and the materials used in their devices.
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Smartphone Sanitizer Market Competitive Landscape
The global smartphone sanitizer market is characterized by a competitive landscape, with a growing number of players entering the space to meet the surging demand for hygiene and sanitation solutions, particularly in light of the COVID-19 pandemic. This competitive environment is driven by several factors, including heightened consumer awareness of hygiene, increased smartphone usage, and the proliferation of advanced sanitization technologies.
Established players in the smartphone sanitizer market include well-known brands like PhoneSoap, CleanSlate UV, and HoMedics, which have gained a strong foothold with their early entries and established reputations for reliable and effective sanitizing solutions. These companies have leveraged their experience to offer a range of products with varying features, catering to diverse consumer preferences.
Smartphone Sanitizer Market Top Player’s Company Profiles
- PhoneSoap (USA)
- CleanSlate UV (Canada)
- CASETiFY (Hong Kong)
- Homedics (USA)
- UV-Clean (USA)
- V-Protect (India)
- Airthereal (USA)
- KeySmart (USA)
- SteriPEN (USA)
- ROCKUBOT (China)
- Lexon (France)
- 59S (China)
- ELECOM (Japan)
- HoMedics (USA)
- Samsung (South Korea)
- LG Electronics (South Korea)
- Xiaomi (China)
- Huawei (China)
- Apple (USA)
- Google (USA)
Smartphone Sanitizer Market Recent Developments
- In March 2023, PhoneSoap, a company that makes smartphone sanitizers, released a new product called the PhoneSoap 3. The PhoneSoap 3 uses carbon technology to kill 99.99% of germs on smartphones and other electronics.
- In February 2023, PuroClean, a company that specializes in cleaning and disinfecting homes and businesses, released its own carbon smartphone sanitizer called the PuroClean PhoneSanitizer.
- In January 2023, PhoneSoap expanded its operations to Europe and Asia.
Smartphone Sanitizer Key Market Trends
- Integration with Accessories: Some smartphone sanitizers are now integrated into phone cases or charging stations, making it more convenient for users to sanitize their devices regularly.
- Smartphone App Integration: Integration with smartphone apps that remind users to sanitize their devices or track sanitization history is becoming more common.
- Healthcare Sector Adoption: Hospitals and healthcare facilities are increasingly using smartphone sanitizers to reduce the risk of cross-contamination among healthcare workers and patients.
Smartphone Sanitizer Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global smartphone sanitizer market analysis, the global smartphone sanitizer market presents a dynamic landscape driven by evolving consumer preferences, increased awareness of hygiene, and the enduring need for effective sanitizing solutions. The COVID-19 pandemic has significantly accelerated market growth, making smartphone sanitizers a mainstream accessory for personal hygiene. Established players and emerging entrants are competing vigorously, striving to offer innovative features, eco-friendly options, and cost-effective solutions.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 148.5 Million |
| Market size value in 2031 | USD 428.65 Million |
| Growth Rate | 12.50% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Smartphone Sanitizer Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Smartphone Sanitizer Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Smartphone Sanitizer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Smartphone Sanitizer Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Smartphone Sanitizer Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Smartphone Sanitizer Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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