Global Smartwatch Market

Smartwatch Market Size, Share, Growth Analysis, By Operating System(IOS, Android, Others), By End User(Male and Female), By Region - Industry Forecast 2025-2032

Report ID: SQMIG20D2156 | Region: Global | Published Date: April, 2024
Pages: 202 | Tables: 61 | Figures: 76

Smartwatch Market News

  • In March 2024, several new tech launches hit the market, including the world's slimmest smartwatch and Bluetooth 5.4 gaming TWS. These latest releases are packed with innovative features, offering users exciting options to explore. 
  • In January 2024, Ceva, Inc., a prominent provider of silicon and software IP for Smart Edge devices, joined forces with boAt, India's top audio and wearables brand, to collaborate on technology innovation for boAt's upcoming lifestyle-focused consumer products. This partnership aims to enhance various products such as TWS earbuds, neckbands, headphones, speakers, and smartwatches with cutting-edge technology. 
  • In September 2023, Noise, a popular connected lifestyle brand, revealed a collaboration with Il Jin Electronics, a subsidiary of Amber Enterprises India Ltd, to ramp up the production of smart wearables within the country.
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Smartwatch Market size was valued at USD 23.04 Billion in 2023 and is poised to grow from USD 24.98 Billion in 2024 to USD 47.61 Billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

Even though the aforementioned companies dominate the industry, they are up against Fossil, Swatch, and Tag Heuer as well as other established watch companies. Their primary goal is to produce hybrid watches with contemporary features. But many premium brands are losing market share to Chinese and Indian suppliers who provide unique features at competitive prices. 'Apple Inc. (USA)', 'Samsung Electronics Co., Ltd. (South Korea)', 'Huawei Technologies Co., Ltd. (China)', 'Garmin Ltd. (Switzerland)', 'Fitbit, Inc. (USA)', 'Fossil Group, Inc. (USA)', 'Amazfit (China)', 'Xiaomi Corporation (China)', 'LG Electronics Inc. (South Korea)', 'Polar Electro Oy (Finland)', 'Mobvoi Information Technology Company Limited (China)', 'Casio Computer Co., Ltd. (Japan)', 'Suunto Oy (Finland)', 'Sony Corporation (Japan)', 'Misfit, Inc. (USA)', 'Ticwatch (China)', 'Vector Watch SA (Switzerland)', 'TAG Heuer SA (Switzerland)', 'Withings (France)', 'Citizen Watch Co., Ltd. (Japan)', 'Michael Kors (USA)'

Battery life remains a significant constraint in the global smartwatch market. While manufacturers have made strides in enhancing power efficiency, most smartwatches still struggle to provide extended usage on a single charge. This limitation often frustrates consumers who desire longer-lasting devices, particularly for continuous health tracking and outdoor activities. Balancing the need for powerful features with extended battery life remains a challenging engineering task. Addressing this constraint is pivotal for smartwatch manufacturers to keep consumers satisfied and promote widespread adoption, as consumers increasingly demand both advanced functionalities and dependable, long-lasting performance from their smartwatches.

A prominent market trend in the smartwatch industry is the increasing ability of these devices to work seamlessly with multiple devices. Smartwatches are evolving into versatile hubs for interconnected technology, offering enhanced compatibility with smartphones, tablets, laptops, and IoT devices. This trend allows users to switch between devices, access notifications, control smart home gadgets, and sync data, creating a more integrated and convenient user experience. As the demand for a connected ecosystem grows, smartwatch manufacturers actively pursue cross-platform compatibility, positioning these wearables as central tools for managing a wide range of digital devices in our interconnected world.

More than 44.0% of the global smartwatch market was accounted for by North America, which was followed by Europe and the Asia-Pacific region. The demand for smartwatches in North America has been significantly influenced by the success of Apple, Inc.'s smartwatch line. Early product availability and high technology adoption rates have been significant industry growth factors. Additionally, the proliferation of connected devices and the incorporation of IoT in smartwatches have increased sales in North America by enhancing user convenience.

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Global Smartwatch Market

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