USD 2.8 billion
Snus Market Size, Share, Growth Analysis, By Flavour(Mint, whisky, fruit and others), By type(Loose, Portion and others), By Packaging(Cans, jars, sachets, and others), By Distribution channel(Convenience stores, supermarkets, tobacco stores, online stores and others), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30J2015 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
118
|Figures:
78
Snus Market Insights
Snus Market size was valued at USD 2.8 billion in 2021 and is poised to grow from USD 2.92 billion in 2022 to USD 4.09 billion by 2030, growing at a CAGR of 4.3% in the forecast period (2023-2030).
snus is becoming popular since It Is a smokeless tobacco product. This market offers several advantages that have contributed to its immense growth and success. The various advantages include a healthier alternative to smoking, convenience to use, long shelf life, and lower taxes.
Snus, being a smokeless tobacco product, has a remarkable advantage of having a prolonged shelf life. This means that it can be stored for long periods without the risk of spoilage. This attribute can be attributed to the fact that snus is pasteurized, which eliminates any bacteria and mold that may be present. This makes it a preferred choice for retailers who wish to stock up on a product that does not require frequent replenishment and does not take up too much space. The extended shelf life of snus has become a significant selling point for the product, and it has contributed significantly to its popularity. This feature allows snus manufacturers and retailers to store large quantities of the product for a longer time, which reduces the risk of running out of stock. As a result, retailers can confidently invest in a larger quantity of snus products without fear of losing profits from spoilt stock. In 2020, Swedish Match, a renowned snus manufacturer, reported an impressive net sales growth of 12%. This growth was largely driven by strong demand for snus products, which can be attributed to the product's extended shelf life. Retailers are increasingly attracted to snus as it enables them to stock up on the product without the fear of expiration, which can reduce wastage and maximize profit. It has a significant advantage over the cigarette market due to the lower taxes levied on snus. In certain countries like Sweden, snus is taxed at a substantially lower rate than cigarettes. This reduced taxation makes snus a more economically viable alternative for smokers in comparison to cigarettes. Consequently, this has significantly contributed to the popularity of snus in Sweden, where it holds more than 50% of the tobacco market. The lower tax rate on snus has positively impacted the demand for this product, making it a more attractive option for smokers. The affordability of snus has drawn a substantial number of smokers towards the snus market, leading to its growth and popularity. This lower tax rate has been a significant contributor to the success of the snus market, especially in countries where high taxes are levied on tobacco products.
Moreover, the convenience offered by snus has become a major selling point for the product. The small pouches make it incredibly easy to carry and use, making it a convenient option for users who lead a busy lifestyle. The absence of smoke and the ability to use snus without needing any additional accessories make it a preferred choice for individuals who are always on the go. Snus is packaged in small pouches that can effortlessly fit into a pocket or a purse, making it extremely portable. Users can enjoy snus at any time and place, without the need for a lighter or ashtray. Consequently, snus is becoming increasingly popular among people who are constantly on the move, including athletes, truck drivers, and soldiers. For instance, Swedish hockey players have been known to use snus during games as a means of enhancing their performance. The use of snus during sports events has gained popularity, especially among athletes who use it as a performance enhancer. For instance, Swedish hockey players have been known to use snus during games, as it is an effective means of increasing their energy levels and improving their focus. This has led to the increased acceptance and popularity of snus in the sporting community.
US Snus Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Mint.
Fastest Growth
Fruit.
Growth Rate
4.3% CAGR
Global snus Market 2021-2030 ($ Bn)
Country Share for North America Region- 2021 (%)
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Snus Market Segmental Analysis
Global snus market is segmented on the basis of Type, flavor, packaging, distribution channels, and region. By Type, the market is segmented into Portion, loose, and others. By Flavour, the market is segmented into Mint, whisky, Fruit, and others. By Packaging, the market is segmented into Can, jars, Sachets, and others. By Distribution channel, the market is segmented into a Convenience store, supermarkets, tobacco stores, online stores, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Snus Market Analysis by Flavours
The snus market is segmented based on the flavors offered by the product. Mint flavor is the dominant segment in the market, accounting for a revenue share of over 38% in 2021. This is because the mint flavor is considered more appealing by consumers in terms of its odor, flavor, pleasantness, and intensity. The freshness provided by the mint flavor in the mouth makes it a preferred product among younger consumers, contributing to the growth of the segment. Additionally, the ease of availability of mint-flavored snus products also plays a significant role in its popularity.
On the other hand, the fruit flavor segment is expected to witness a CAGR of 4.8% from 2022-2030. This is mainly due to the fact that the youth prefer sweet tastes and odors, which is the primary factor for the popularity of flavored products, especially in the candy and fruit categories. Flavored snus products are perceived by young adults as more appealing and less harmful than non-flavored tobacco products. This perception is expected to drive the growth of the fruit flavor segment in the coming year
Global snus Market By Flavors 2021(%)
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Snus Market Regional Insights
The North American region has dominated the global snus market, with a market share of over 43% in 2021. The U.S. government has taken several initiatives to reduce smoking among people, and this has led to an increased adoption of nicotine and tobacco substitutes, including snus. The rising investments in new product development in the region are expected to fuel market growth further. Additionally, the introduction of new flavors and packaging options is also anticipated to drive the demand for snus in the region.
On the other hand, the Middle East and Africa region are projected to witness the fastest compound annual growth rate (CAGR) of 5.7% from 2022-2030. The region has the fewest regulations governing tobacco sales, and snus is not banned or prohibited in any country in Africa. The increasing efforts by international and national organizations to minimize the number of people who smoke in the region are further contributing to the growth of the snus market. Additionally, these products have shown to be effective in helping people quit smoking, which is making them increasingly popular in the region. The affordable price of snus products is also driving its demand among buyers.
Global snus Market By Geography, 2021-2030
- Largest
- Fastest
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Snus Market Dynamics
Snus Market Drivers
Increasing Health Concerns is Boosting The Snus Market Growth
- Health concerns have been a major factor driving the growth of the snus market. Compared to traditional cigarette smoking, snus is often perceived as a less harmful alternative as it does not involve burning tobacco and producing harmful smoke. Moreover, snus is less likely to cause serious health problems like lung cancer, respiratory problems, and other diseases associated with cigarette smoking. The health benefits of snus are attributed to the fact that it is smokeless, which means that it does not contain any of the harmful chemicals found in cigarette smoke. When tobacco is burned, it produces a range of toxic chemicals that can cause serious harm to the body. However, snus is a form of smokeless tobacco that is consumed by placing it under the upper lip. This method of consumption eliminates the need for burning tobacco, thus reducing the harmful effects of smoking. Several studies have been conducted to assess the potential health benefits of snus, and the results have been promising. For instance, a study conducted by the National Institute of Public Health in Norway found that snus users had a significantly lower risk of lung cancer than smokers. The study also found that snus users had a lower risk of respiratory problems and other smoking-related diseases.
Snus Market Restraints
Several Regulatory Concerns Hinder Market Growth
- One of the major restraints for the snus market is regulatory issues. Many countries have strict regulations in place that limit the availability and distribution of snus products. For example, the European Union has banned the sale and use of snus, with the exception of Sweden, where it is allowed. This ban can limit the growth potential of the snus market in the European Union, as it can be difficult to distribute snus products across borders. In addition to the European Union, other countries also have regulations in place that restrict the use and distribution of snus. For example, in the United States, the sale of snus is regulated by the Food and Drug Administration (FDA) and is only allowed in certain states. The regulations on snus vary from country to country and can include restrictions on advertising, packaging, and labeling. These regulations can limit the availability of snus products, making it difficult for manufacturers to distribute their products and for consumers to access them. This can hinder the growth potential of the snus market in these countries, as consumers may opt for other tobacco products that are more readily available.
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Snus Market Competitive Landscape
The snus market is a competitive industry, with several established and emerging players competing for market share. According to research, the market is expected to witness substantial growth in the coming years due to increasing consumer awareness of the harmful effects of cigarette smoking and the growing trend of smokeless tobacco products. The market is dominated by a few major players who account for a significant share of the market. These players have a strong brand presence, an extensive distribution network, and a diverse range of snus products. They are also investing heavily in research and development to improve the quality and variety of their products and meet the changing demands of consumers.In addition to these major players, there are several smaller players in the market who are offering niche products and unique flavors to differentiate themselves in the market. These players are focusing on product innovation and effective marketing strategies to gain market share and establish themselves as key players in the industry.
The competitive landscape of the snus market is also influenced by factors such as government regulations, changing consumer preferences, and the increasing trend of e-commerce. Companies are investing in e-commerce platforms and digital marketing strategies to reach a wider consumer base and increase their market share.As the demand for snus products continues to grow, competition is anticipated to increase in the coming years. Companies will need to focus on developing innovative products, expanding their distribution networks, and implementing effective marketing strategies to stay competitive and maintain their market position.
Snus Market Top Player’s Company Profiles
- Altria Group, Inc.
- British American Tobacco p.l.c.
- Fiedler & Lundgren AB
- GN Tobacco Sweden AB
- Gotlandssnus AB
- Imperial Brands PLC
- Japan Tobacco Inc.
- JTI Sweden AB
- Kaliber AB
- KRAV Snus AB
- Kretek International, Inc.
- Mac Baren Tobacco Company A/S
- NICOVENTURES LTD.
- Nordic Snus AB
- Philip Morris International Inc.
- Pöschl Tabak GmbH & Co. KG
- R. J. Reynolds Tobacco Company
- Scandinavian Tobacco Group A/S
- Skruf Snus AB
- Swedish Match AB
Snus Market Recent Developments
- In May 2022, Swedish Match AB, a company known for producing nicotine pouches, is set to be acquired by Philip Morris International in a $16 billion deal. The acquisition has received a favorable recommendation from Swedish Match's board of directors, and is projected to be finalized in the fourth quarter of 2022, provided that it is accepted by Swedish Match shareholders and is subject to regulatory approvals and other standard conditions.
Snus Key Market Trends
- The demand for smokeless tobacco products, such as snus, is experiencing a notable increase in various markets, especially in areas where cigarette consumption is declining due to growing concerns regarding health and government regulations. Smokeless tobacco products are perceived to be less harmful than traditional cigarettes, as they do not involve burning tobacco and producing harmful smoke, making them a popular alternative for smokers who are seeking a less damaging option. The increasing demand for smokeless tobacco products, such as snus, indicates a shift in consumer preferences and may lead to market growth in the coming years.
Snus Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
Our analysis of the global snus market indicates significant growth potential during the forecast period due to several advantages that it offers, such as a healthier alternative to smoking, convenience, long shelf life, and lower taxes. Health concerns have played a major role in driving the growth of the snus market, as it is perceived to be less harmful than traditional cigarette smoking. Smokeless tobacco products, such as snus, are preferred by individuals who seek a less damaging option to cigarettes as it does not involve burning tobacco and producing harmful smoke. Despite the growing popularity of snus, many countries have implemented strict regulations that limit the availability and distribution of snus products. For instance, the European Union has banned the sale and use of snus, except for Sweden, where it is allowed. These regulations can pose a challenge to the growth of the snus market in some regions.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.8 billion |
| Market size value in 2031 | USD 4.09 billion |
| Growth Rate | 4.3% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Snus Market Recent Developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Snus Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Snus Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Snus Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Snus Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Snus Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Snus Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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