Snus Market Size, Share, Growth Analysis, By Flavour(Mint, whisky, fruit and others), By type(Loose, Portion and others), By Packaging(Cans, jars, sachets, and others), By Distribution channel(Convenience stores, supermarkets, tobacco stores, online stores and others), By Region - Industry Forecast 2024-2031

Snus Market size was valued at USD 2.8 billion in 2021 and is poised to grow from USD 2.92 billion in 2022 to USD 4.09 billion by 2030, growing at a CAGR of 4.3% in the forecast period (2023-2030).

The snus market is a competitive industry, with several established and emerging players competing for market share. According to research, the market is expected to witness substantial growth in the coming years due to increasing consumer awareness of the harmful effects of cigarette smoking and the growing trend of smokeless tobacco products. The market is dominated by a few major players who account for a significant share of the market. These players have a strong brand presence, an extensive distribution network, and a diverse range of snus products. They are also investing heavily in research and development to improve the quality and variety of their products and meet the changing demands of consumers.In addition to these major players, there are several smaller players in the market who are offering niche products and unique flavors to differentiate themselves in the market. These players are focusing on product innovation and effective marketing strategies to gain market share and establish themselves as key players in the industry. 'Altria Group, Inc.', 'British American Tobacco p.l.c.', 'Fiedler & Lundgren AB', 'GN Tobacco Sweden AB', 'Gotlandssnus AB', 'Imperial Brands PLC', 'Japan Tobacco Inc.', 'JTI Sweden AB', 'Kaliber AB', 'KRAV Snus AB', 'Kretek International, Inc.', 'Mac Baren Tobacco Company A/S', 'NICOVENTURES LTD.', 'Nordic Snus AB', 'Philip Morris International Inc.', 'Pöschl Tabak GmbH & Co. KG', 'R. J. Reynolds Tobacco Company', 'Scandinavian Tobacco Group A/S', 'Skruf Snus AB', 'Swedish Match AB', 'In May 2022, Swedish Match AB, a company known for producing nicotine pouches, is set to be acquired by Philip Morris International in a $16 billion deal. The acquisition has received a favorable recommendation from Swedish Match's board of directors, and is projected to be finalized in the fourth quarter of 2022, provided that it is accepted by Swedish Match shareholders and is subject to regulatory approvals and other standard conditions.'

Health concerns have been a major factor driving the growth of the snus market. Compared to traditional cigarette smoking, snus is often perceived as a less harmful alternative as it does not involve burning tobacco and producing harmful smoke. Moreover, snus is less likely to cause serious health problems like lung cancer, respiratory problems, and other diseases associated with cigarette smoking. The health benefits of snus are attributed to the fact that it is smokeless, which means that it does not contain any of the harmful chemicals found in cigarette smoke. When tobacco is burned, it produces a range of toxic chemicals that can cause serious harm to the body. However, snus is a form of smokeless tobacco that is consumed by placing it under the upper lip. This method of consumption eliminates the need for burning tobacco, thus reducing the harmful effects of smoking. Several studies have been conducted to assess the potential health benefits of snus, and the results have been promising. For instance, a study conducted by the National Institute of Public Health in Norway found that snus users had a significantly lower risk of lung cancer than smokers. The study also found that snus users had a lower risk of respiratory problems and other smoking-related diseases.

The demand for smokeless tobacco products, such as snus, is experiencing a notable increase in various markets, especially in areas where cigarette consumption is declining due to growing concerns regarding health and government regulations. Smokeless tobacco products are perceived to be less harmful than traditional cigarettes, as they do not involve burning tobacco and producing harmful smoke, making them a popular alternative for smokers who are seeking a less damaging option. The increasing demand for smokeless tobacco products, such as snus, indicates a shift in consumer preferences and may lead to market growth in the coming years.

The North American region has dominated the snus market, with a market share of over 43% in 2021. The U.S. government has taken several initiatives to reduce smoking among people, and this has led to an increased adoption of nicotine and tobacco substitutes, including snus. The rising investments in new product development in the region are expected to fuel market growth further. Additionally, the introduction of new flavors and packaging options is also anticipated to drive the demand for snus in the region.