Global Social Commerce Market

Social Commerce Market Size, Share, Growth Analysis, By Type(Personal & Beauty Care, Apparel, Accessories, Home Products), By Business Model(Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C)), By Platform/Sales Channel(Video Commerce (Live stream + Prerecorded), Social Network-led Commerce, Social Reselling, Group Buying), By Region(North America, Europe, Asia-Pacific, Latin America), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45E2132 | Region: Global | Published Date: April, 2024
Pages: 197 | Tables: 67 | Figures: 77

Social Commerce Market Insights

Global Social Commerce Market size was valued at USD 0.72 trillion in 2022 and is poised to grow from USD 0.95 trillion in 2023 to USD 8.97 trillion by 2031, at a CAGR of 32.34% during the forecast period (2024-2031).

E-commerce is becoming more and more important in retail and is changing the social commerce business. Since the turn of the century, online shopping has increased significantly as internet access has spread throughout the globe and smartphones have become a vital part of the lives of billions of people. Social commerce has created a brand-new market for retail, giving customers access to a far wider selection and assisting in satiating the growing desire for convenience. The popularity of online buying and the convenience it offers are driving the growth of social commerce. Customers can now easily order things from the comfort of their homes. Discounts, cashback, same-day or next-day deliveries, click-and-collect services, ESR choices, and other services are provided by the vendors on social commerce networks, making online buying more practical and lucrative than offline shopping. Businesses invest in technology like augmented reality, chatbots, machine learning, and artificial intelligence to further improve the consumer experience. More than 35% growth in social commerce sales was anticipated in the United States of America, reaching USD 36.62 billion. Over the forecast period, it is anticipated that the growing convenience of online purchasing will significantly propel market expansion. Commerce on social networks Market giants like Facebook, Twitter, and Pinterest are examples of social commerce platforms. By bridging the gap between customers and local retailers, this can assist local retailers grow their customer base.

US Social Commerce Market is poised to grow at a sustainable CAGR for the next forecast year.

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Global Social Commerce Market size was valued at USD 0.72 trillion in 2022 and is poised to grow from USD 0.95 trillion in 2023 to USD 8.97 trillion by 2031, at a CAGR of 32.34% during the forecast period (2024-2031).

Social Commerce Market Top Player’s Company Profiles 'Amazon.com, Inc. (United States)', 'Alibaba Group Holding Limited (China)', 'eBay Inc. (United States)', 'Facebook, Inc. (United States)', 'Flipkart Internet Private Limited (India)', 'Google LLC (United States)', 'Instagram, LLC (United States)', 'JD.com, Inc. (China)', 'Kakao Corp. (South Korea)', 'LinkedIn Corporation (United States)', 'Meituan Dianping (China)', 'Pinterest, Inc. (United States)', 'Rakuten, Inc. (Japan)', 'Shopify Inc. (Canada)', 'Snap Inc. (United States)', 'SSENSE (Canada)', 'Tencent Holdings Limited (China)', 'TikTok Inc. (China)', 'Twitter, Inc. (United States)', 'WeChat (China)', 'Xiaohongshu (China)', 'YouTube LLC (United States)'

Social commerce is being used by numerous enterprises to connect with current and potential clients. People's increased use of social media platforms—the typical individual spends more than two hours each day on them, according to studies—is one of several factors influencing this trend. The fact that these platforms allow users to make purchases in a more participatory way than traditional e-commerce platforms also make them useful marketing tools and a part of the reason why social media platforms are seeing a continuous rise in online buying. Social media networks have attracted a lot of attention in the previous 10 years and have seen a rapid growth in user numbers.

For the purpose of enhancing their service offerings, social commerce organisations are rapidly implementing AI and big data technology. Big data, a sizable collection of offline and online data, has developed into a useful tool for analysing historical trends and getting insightful knowledge into customer behaviour, resulting in higher levels of customer satisfaction. Big data integration with social commerce can give companies access to information that they can use to increase sales, attract new clients, and improve operational efficiency.

Asia-Pacific had a sizable market share and is anticipated to expand at a CAGR of 30.7% over the projection period. The rise of this region is mostly attributable to increasing investments in telecommunications infrastructure, the spread of the internet and smartphones, and the extensive usage of social media platforms like Facebook, Instagram, and Twitter. Additionally, the growth of social media and smartphone use in nations like China is substantially in favor of regional market expansion.

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Global Social Commerce Market

Report ID: SQMIG45E2132

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