USD 29.41 billion
Report ID:
SQMIG30I2183 |
Region:
Global |
Published Date: February, 2024
Pages:
242
|Tables:
84
|Figures:
78
Sparkling Water Market size was valued at USD 29.41 billion in 2019 and is poised to grow from USD 33.1 billion in 2023 to USD 75.49 billion by 2031, growing at a CAGR of 12.5% in the forecast period (2024-2031).
People all around the world are gradually switching to healthy and cutting-edge drinks, including sparkling water, due to the growing trend of living a healthy lifestyle among all age groups. Over the course of the forecast period, the market is expected to rise as consumers increasingly prefer sparkling water to sodas and other sweet carbonated beverages.
A considerable decrease in the commercial demand for sparkling water was observed during the first few months of the Covid-19 outbreak since the bulk of public spaces and workplaces were closed. However, widespread home isolation measures have increased demand for bottled water, including sparkling water, among households all throughout the world. The market has benefited as a result of the increase in production capacity among bottled water companies, according to the International Bottled Water Association (IBWA). The annual growth rate for consumption of sparkling water has been 34.06% in the year 2021. Each year, people drink sparkling water 1.27 times on average.
Owing to the company's inclusion of a number of minerals, such as sodium, magnesium, and calcium, people are moving to sparkling water as awareness of the value of living a healthy lifestyle increases. The medication also has a number of benefits, such as the ability to aid in digestion improvement and maybe treat constipation.
According to a number of studies, drinking sparkling water is not as bad for your teeth and bones as drinking soda. As a result, many consumers view carbonated water as a healthier alternative to soda and other sweet carbonated beverages. Additionally, over the past few years, a rise in the quantity of bottled water commercial commercials has significantly increased brand recognition. In addition to emphasizing taste and convenience, these adverts promote the product's high quality and benefits for hydration.
Global Market Size
USD 29.41 billion
Largest Segment
bottles
Fastest Growth
can
Growth Rate
12.5% CAGR
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The global sparkling water market is subdivided into three categories namely product, distribution channel, packaging, and region. Based on product the market is sub-segmented into flavoured and unflavoured sparkling water. Based on distribution channels, the market is subdivided into online and off-line. On the basis of packaging, it is bifurcated into bottles and cans. Based on region, the market is segmented into North America, Latin America, Europe, Mea, and Asia Pacific.
Sparkling Water Market Analysis by Product
In 2021, the flavoured category held the biggest market share. Flavored sparkling water is included in the flavoured sector. Sparkling water with flavors is becoming more popular as consumers discover their personal tastes. Lime, grapefruit, cranberry, orange, and other flavors are some of the most popular flavors consumed worldwide. People in the millennial and Gen Z generations want flavor profiles that are exciting, bold, and memorable. The Gen Z and millennial generations can associate their personalities to a particular flavor or a combination of flavors thanks to flavor-enhanced sparkling water. In order to draw in a broader customer base, market participants are concentrating on providing unique flavor profiles. Because of this, this market is anticipated to expand over the next few years.
Sparkling Water Market Analysis by Distribution Channel
In 2021, the supermarkets and hypermarkets segment held a greater market share. Particularly in industrialized countries, supermarkets and hypermarkets are among the major distribution platforms for sparkling water. A supermarket is a sizable self-service retail establishment that focuses mostly on selling food and household items. In a supermarket, you may typically find fresh fruits, dairy products, baked goods, meat, canned and packaged meals, a variety of non-food items, and large selections of beverages. A hypermarket is a larger version of a supermarket that typically carries everything a customer could possibly need, including food, home products, furniture, toys, and electronics. Under one roof, customers can browse for a wide range of goods from various companies. Additionally, supermarkets and hypermarkets offer products at reduced costs, drawing in sizable consumer populations.
Sparkling Water Market Analysis by Packaging
The sparkling water market is divided into bottles and cans based on packaging. While the bottles category is anticipated to experience a higher CAGR in the market throughout the projected period, the cans segment held a bigger market share in 2021. For sparkling water, cans are a cutting-edge and popular packaging choice. Due to the fashionable, vibrant, and compact packaging of cans, millennials are becoming more accepting of them. Sparkling water can be conveniently consumed at any time and anywhere by consumers holding a can in their hands. Cans have a superior airtight seal characteristic than bottles and limit the amount of light and oxygen that the product packed inside them is exposed to. Because of this, sparkling water in cans stays flavorful and fresh.
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In 2021, North America had the highest share of more than 35.0%. The primary driver of the market is the growing customer preference for healthy alternatives to soft drinks. Consumers are being persuaded to drink sparkling water due to advantages like increased intake, easier digestion, and improved bone and heart health. Additionally, it is projected that the simple availability of this product across distribution channels will accelerate the expansion of this segment. Major producers and marketers in the nation have begun to promote functional water as a healthier option to carbonated beverages and fruit juices. The players assert that functional water is an enhanced product that may serve as a functional beverage in addition to being used for hydration through product descriptions, interactive labeling, backing from reputable companies, and arranging programs and seminars.
In 2021, Europe represented a large portion of demand. In many European nations, including Germany, the United Kingdom, Italy, Spain, France, and the Netherlands, where the product is frequently provided with meals in restaurants, there is a significant demand for sparkling water. Quick-service eateries are growing significantly across Europe. In order to expand their reach in a more cutthroat climate, they have been developing a number of new drinks and food products that are influenced by both national and international cuisines. The local market is anticipated to benefit from this in the upcoming years. Due to the widespread use of the product with meals in restaurants in the region, Europe is anticipated to experience considerable growth during the forecast period.
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Sparkling Water Market Drivers
Healthier Lifestyle Preference to Boost Market Growth
Sparkling Water Market Restraints
Cheaper Alternatives to Hinder Market Growth during Forecast Period
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The businesses are well-established in a number of developed and developing economies, which opens up profitable potential for their spread. These market participants are intensely focused on creating high-end, premium products to satisfy the continuously changing needs of the consumer. The top producers in this industry concentrate on strategic alliances, mergers, expansions, and collaborations.
Sparkling Water Market Top Player's Company Profiles
Sparkling Water Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global sparkling water market analysis, the market is expected to grow at a high rate due to increased health awareness. The demand for sparkling water is increasing as a result of quick socioeconomic development and rapid urbanization. Customers want to acquire luxury, high-quality goods as their purchasing power and living standards continue to grow. Additionally, these lifestyle modifications result in changes in their eating habits and meal choices. Therefore, there is an increase in demand for sparkling water at weddings, parties, and other social events. Additionally, the global consumption of sparkling water is rising, especially in developed countries like the US, Canada, Mexico, Germany, France, and Italy. This is primarily because of the significant impact that social media and the Internet are having on all generations as well as an increase in social events.
Report Metric | Details |
---|---|
Market size value in 2019 | USD 29.41 billion |
Market size value in 2031 | USD 75.49 billion |
Growth Rate | 12.5% |
Base year | 2023 |
Forecast period | 2024-2031 |
Forecast Unit (Value) | USD Billion |
Segments covered |
|
Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
Sparkling Water Market Recent Developments
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Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Sparkling Water Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sparkling Water Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sparkling Water Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sparkling Water Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG30I2183
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