USD 1.79 billion
Sports Analytics Market Size, Share, Growth Analysis, By Technology(Devices, Smart Stadium, Analytics & Statistics, and Esports), By Sports(American Football/Rugby, Baseball, Basketball, Cricket), By Deployment(Cloud, and On-premises), By Application(Performance Application (Team Performance Analysis, Competitor Analysis and Workload Management), Player & Team Valuation, Player Fitness & Safety), By End-use(Sport Associate, Sport Teams, and Others ), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG45C2053 |
Region:
Global |
Published Date: July, 2024
Pages:
165
|Tables:
197
|Figures:
80
Sports Analytics Market Insights
Sports Analytics Market size was valued at USD 3.84 Billion in 2023 and is poised to grow from USD 4.75 Billion in 2024 to USD 5.88 Billion by 2032, growing at a CAGR of 23.8% during the forecast period (2025-2032).
The use of new technologies, such as Big Data, IoT, cloud, and analytics, mobility, and social media are driving change and innovation in the industry. This demand for deep knowledge has led to Big Data and related technologies and acceptance has increased. The increasing growth in data power is driven by the growing industry worldwide, providing an ever-increasing source and volume of data. According to an industry expert, Big Data is used by about 55.0% of players for their management performance and is improved.
Sports companies are embracing analytics to make decisions and help with individual and team performance. With cost-effective solutions, smaller sports organizations can get the most out of these solutions and improve the standing of their teams in their competitions in addition to improvements in Machine Learning (ML). Various adaptations of Artificial Intelligence (AI), Big Data across the sports industry, which is also expected to provide more growth opportunities for the market.
US Sports Analytics Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Software
Fastest Growth
Software
Growth Rate
28.1% CAGR
Global Sports Analytics Market ($ Bn)
Country Share for North America Region (%)
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Sports Analytics Market Segmental Analysis
Global Sports Analytics Market is segmented on Technology, Sports and Region. By Technology, the market is segmented into Devices, Smart Stadium, Analytics & Statistics and Esports. Based on Type, the market is segmented into Individual Sports (Boxing, Tennis, Racing, Athletics and Other) Team Sports (Cricket, Football, Basketball, Baseball, Hocket and Others) and Esports. Based on Deployment, the market is segmented into Cloud and On-premises. Based on End-use, the market is segmented into Sport Associate, Sport Teams, and Others. Based on Application, the market is segmented into Performance Application (Team Performance Analysis, Competitor Analysis and Workload Management) Player & Team Valuation, Player Fitness & Safety, Fans Engagement, Broadcast Engagement and Other. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Sports Analytics Market Analysis By Technology
Smart stadium is the dominating segment in the market. This segment is expected to grow at the highest CAGR during the forecast period, even though it currently contributes less than the devices and smart stadium segment. Popular esports games like PUBG: Battlegrounds, Fortnite, and League of Legends have witnessed a surge in demand in recent years. Twitch, a streaming platform that primarily focuses on live streaming esports events and video games, saw a 45% increase in viewership compared to 2020, with fans spending 24 million hours watching streamers in 2021.
The analytics and statistics segment are expected to record the second-highest CAGR during the forecast period. In a sports environment, digital analytics has various on-field applications, including managing group individuals and performance, which is expected to grow due to the need to detect game patterns and athlete performance. This trend is expected to drive the growth of the analytics and statistics segment in the sports analytics market.
Sports Analytics Market Analysis By Sports
In 2022, soccer dominated the sports analytics market, holding the largest revenue share. It is expected to continue its growth trajectory with a CAGR of more than 20% in the coming years, especially in countries such as the U.S., Russia, and Mexico. For instance, in December 2021, the Portland Timbers vs. New York City FC match on ESPN network witnessed an average of 1.14 million viewers, showing a 38% increase compared to views in 2019.
Furthermore, cricket is also anticipated to exhibit a significant CAGR of about 20% during the forecast period. The game is immensely popular in South Asian countries, including India, Pakistan, and Bangladesh. Numerous major cricket events are organized worldwide every year, such as the Indian Premier League, ICC Men's T20 World Cup, and England and Wales Cricket Board, which attract many spectators and generate high revenues, thus contributing to the segment's growth.
Global Sports Analytics Market By Technology (%)
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Sports Analytics Market Regional Insights
North America accounted for more than 28.0% of the market revenue share in 2023. The promising growth in the market is likely to drive the adoption of advanced technologies such as smart infrastructure, sports data analytics and digital signage in sports stadiums to attract fans and improve team performance. The increasing focus of sports analytics solution providers on offering innovative solutions fuels market growth. Major sports leagues such as the NFL, NBA, MLB, and NHL have increasingly relied on sports analytics solutions to make data-driven decisions, optimize development strategies, and gain competitive advantage.
The Asia Pacific region in the market is expected to witness a CAGR of over 23.0% between 2024 and 2031. The region witnesses a significant rise in the popularity of sports such as football, cricket and basketball. This drives demand for data-driven insights and business analysis on the sports sector in the region. Teams, organizations and fans use data analytics solutions to gain insights into players, fan engagement and team structure. The sports analytics market in China is expected to celebrate an approximate 23.0% CAGR from 2024 to 2030. China has visible a sizable upward thrust in public-oriented programming and sporting activities, ensuing in an outstanding surge in sports analytics and fitness-associated packages. Developers of client-centric sports structures are specializing in partnering with numerous sports activities clubs and businesses to make their product offerings bigger.
Global Sports Analytics Market By Geography
- Largest
- Fastest
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Sports Analytics Market Dynamics
Sports Analytics Market Driver
Increased Demand for Data-driven Insights
- Increased emphasis on intelligence management and decision-making in sport has created a demand for advanced analytics. Teams, coaches and managers need insights more data-based to enhance player performance, improve playing techniques and gain a competitive edge.
Technological Advancements
- Rapid advances in technologies such as artificial intelligence, machine learning and wearables are driving the sports analytics market. These innovations enable, and provide, accuracy in data collection and analysis deeper insights and more practical information for sports organizations.
Sports Analytics Market Restraints
Lack of Awareness and Integration of Data from Data Silos
- In North America and Europe, technologies such as big data analytics, AI and ML are seeing increased demand to enhance productivity. In addition, local sports organizations rely on traditional assessment methods and use athletes or retired athletes as instructors to train their sports.
Increased Implementation Costs
- The cost of enforcing sophisticated sports analytics answers may be prohibitively excessive for some teams and agencies. This consists of the expenses related to the software, hardware, and the understanding required to be dedicated to statistical interpretation and proper use, which may limit adoption specifically in smaller or less well-resourced companies.
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Sports Analytics Market Competitive Landscape
The global sports activities analytics market is exceptionally competitive and fragmented, with a big range of players working within the market. Some of the key gamers in the market are adopting diverse strategies along with partnerships, collaborations, mergers and acquisitions to benefit a competitive area within the marketplace. In addition, agencies are also investing heavily in studies and development to introduce progressive technology to the marketplace. For example, Catapult Group International Ltd has evolved into a wearable era that makes use of GPS and accelerometers to track an athlete's performance at some point in schooling and games. The market is likewise witnessing the entry of the latest players, particularly startups which might be introducing disruptive technologies inside the marketplace.
Sports Analytics Market Top Player's Company Profile
- Oracle Corporation (US)
- WHOOP (US)
- SAP SE (Germany)
- Catapult (Australia)
- IBM Corporation (US)
- SAS Institute Inc. (US)
- Sportradar AG (Switzerland)
- Kitman Labs (Ireland)
- Stats Perform (US)
- Orecco (Ireland)
- Agile Sports Analytics LLC (US)
- Experfy, Inc. (US)
- Genius Sports Group (UK)
- Arecont Vision Coaster LLC (US)
- The Sportradar Group (Switzerland)
- Zebra Technologies (US)
- EXL (US)
- HCL (India)
- GlobalStep (US)
- Exasol (Germany)
Sports Analytics Market Recent Developments
- In July 2024, FeedConstruct, a leading data-providing company, launches Live Sports Data SaaS to transform sports data collection. This comprehensive software will allow its users to effectively collect, manage and utilise sports data. This will thus improve their operational efficiency.
- In July 2024, The International Institute of Information Technology, Hyderabad (IIITH), and Athlyte Inc. Has come together to develop advanced algorithms and data models for sports analytics. Athlyte is enhancing its sports communication platform with advanced algorithms and natural language processing capabilities. This will empower US college sports communicators to efficiently search for data, generate compelling narratives, and streamline their workflow, ultimately improving content creation and storytelling.
- In July 2024, Genius Sports, the sports and media technology firm, has teamed up with social media platform X (formerly known as Twitter) to launch a new engagement tool. This tool will be aimed at advertisers ahead of upcoming major sporting events including the Olympic and Paralympic Games. Trend Genius will seek to leverage real-time conversations to accelerate ad attention in key moments during sporting events.
Sports Analytics Key Market Trends
- Rising Usage of AI and machine learning: Sports companies are increasingly using AI and machine studying to analyze huge volumes of statistics and enhance athletes' overall performance. For example, the NFL uses computer vision and machine learning to analyze player moves and identify styles that can help teams optimize their recreation techniques. Social media is becoming an essential part of the sports activity's enterprise, and sports activities era is being integrated into the social media structures to enhance fan engagement.
Sports Analytics Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to SkyQuest analysis, the global sports analytics marketplace is experiencing growth because of the growing call for real-time records analytics and insights amongst sports activities agencies, athletes, and enthusiasts. The emergence of superior technologies such as wearable gadgets, digital and augmented fact, synthetic intelligence, and machine learning is driving market growth by using improving athlete overall performance and safety and streamlining sports operations.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 3.10 Billion |
| Market size value in 2031 | USD 4.75 Billion |
| Growth Rate | 23.8% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sports Analytics Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sports Analytics Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sports Analytics Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sports Analytics Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sports Analytics Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sports Analytics Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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