Sports and Fitness Nutrition Foods and Beverages Market Size, Share, Growth Analysis, By Product (Sports nutrition, sports/energy foods, sports/energy drinks), By Distribution channel(Online, and offline), By End-use(Athletes, lifestyle users, bodybuilders, recreational users), By Region(North America, Europe, Asia-Pacific, Latin America), By Region - Industry Forecast 2024-2031

Sports and Fitness Nutrition Foods and Beverages Market was valued at USD 42.90 billion in 2022 and is expected to grow from USD 46.07 billion in 2023 to reach a value of USD 81.56 billion by 2031, at a CAGR of 7.40% during the forecast period (2024–2031).

The sports and fitness nutrition foods and beverages market is highly competitive in nature owing to the rapid inclination of consumers towards healthy lifestyle. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Glanbia plc (Ireland)', 'PepsiCo, Inc. (USA)', 'General Nutrition Centers, Inc. (USA)', 'The Coca-Cola Company (USA)', 'Abbott Laboratories (USA)', 'Clif Bar & Company (USA)', 'Nestle S.A. (Switzerland)', 'Yakult Honsha Co., Ltd. (Japan)', 'Post Holdings, Inc. (USA)', 'MusclePharm Corporation (USA)', 'Red Bull GmbH (Austria)', 'Monster Beverage Corporation (USA)', 'GlaxoSmithKline plc (UK)', 'Nature's Bounty Co. (USA)', 'Atlantic Grupa d.d. (Croatia)', 'Herbalife Nutrition Ltd. (USA)', 'CytoSport, Inc. (USA)', 'Optimum Nutrition, Inc. (USA)', 'The Nature's Bounty Co. (USA)', 'Maxinutrition (UK)', 'In March 2024, ClassPass, the leading fitness and wellness membership, announced the launch of food and beverage offerings onto the roster of experiences bookable through ClassPass. This exciting addition marks a significant milestone in ClassPass' mission to encourage people to live inspired lives every day by seamlessly connecting them to soul-nurturing experiences.', 'In March 2024, the Baltimore Ravens entered a partnership with Levy to become the team's official food, beverage and hospitality (F&B) partner. Beginning in 2024, Levy will be the exclusive concessionaire at M&T Bank Stadium.', 'In February 2024, BODYARMOR Sports Drink revealed its latest collaboration with the sports and comedy ensemble, Dude Perfect. This partnership designates the brand as the Official Hydration Partner for all things Dude Perfect, expanding its remarkable portfolio of sports properties and athletes.'

The rapid urban growth, the increase in the number of non-traditional users, and the expansion of the sports nutrition market, as well as an increase in the number of fitness centres and health clubs, are the contributors to the growth of the sports nutrition food beverage market during the aforementioned forecasting period.

The increasing shift of consumers toward convenient nutrition, increased usage of sports beverages as refreshment drinks, and latest product launches, together with natural ingredients that provide long-lasting energy benefits, are increasing demand for sports and fitness nutrition foods & beverages.

Asia Pacific is expected to hold the leading position, followed by North America, and Europe during the forecast period due to the presence of a significant number of sports and fitness nutrition foods & beverages industry companies and the high widespread adoption due to government measures that enhance this industry in this region. In Asia Pacific, the growth of digital infrastructure in emerging markets such as India and China presented significant potential for online platforms to increase sales.