Sports Apparel Market Size, Share, Growth Analysis, By Product Type(Athletic footwear, Sports apparel (tops, bottoms, jackets), By Distribution Channel(Offline (sporting goods stores, department stores, and specialty stores), Online (e-commerce platforms and company websites)), By End-user(Men, Women, Kids), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25J2073 | Region: Global | Published Date: February, 2024
Pages: 23 |Tables: 97 |Figures: 76

Sports Apparel Market Insights

Global Sports Apparel Market size was valued at USD 174 billion in 2021 and is poised to grow from USD 187.1 billion in 2022 to USD 288 billion by 2030, at a CAGR of 5.53% during the forecast period (2023-2030).

Globally, the global sports apparel market has witnessed substantial growth in recent years, driven by the increasing popularity of sports and fitness activities, growing health consciousness among individuals, and the rising demand for comfortable and fashionable sportswear. It includes products such as t-shirts, jerseys, shorts, pants, jackets, shoes, and accessories like hats, gloves, and socks. The market is fueled by the participation of individuals in sports, the increasing number of gyms and fitness centers, and the growing influence of sports celebrities and endorsements. Rising health and self-consciousness, as well as a desire to live an active lifestyle and seem fit, are all pushing consumers to include sports and fitness activities into their daily routines. Rising female participation in professional and domestic sports and fitness activities, as well as a desire to live an active lifestyle and appear fit, are all pushing consumers to incorporate sports and fitness activities into their daily routines. Increased participation of women in professional and domestic sports and fitness activities is expected to enhance the market over the forecast period.

Market Snapshot - 2024-2031

Global Market Size

USD 174 billion

Largest Segment

Athletic footwear

Fastest Growth

Athletic footwear

Growth Rate

5.53% CAGR

Global Sports Apparel Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)

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Sports Apparel Market Segmental Analysis

The Sports Apparel Market is segmented by product type, distribution channel end-user, and region. Based on the product type, the market is segmented into athletic footwear, sports apparel (tops, bottoms, jackets, and others), accessories (hats, gloves, socks, and others). Based on distribution channel, the market is segmented into offline (sporting goods stores, department stores, and specialty stores), online (e-commerce platforms and company websites). Based on end-user, the market is segmented into men, women, kids. The fastest-growing segment in the global sports apparel market is the athletic footwear segment and the largest segment in the global sports apparel market is the sports apparel segment, which includes tops, bottoms, jackets, and other clothing items. Based on region, the market is segmented into North America, Latin America, Europe, and MEA.

Analysis by Product Type

The athletic footwear segment encompasses a wide range of sports shoes designed for various activities such as running, basketball, soccer, tennis, and more. Sports apparel segment includes tops, bottoms, jackets, and other clothing items suitable for different sports and fitness activities. This segment is driven by the rising demand for comfortable, functional, and fashionable sportswear. The accessories segment complements sports apparel and includes items like hats, gloves, socks, and headbands. Accessories provide additional functionality, protection, and style to sportswear.

Analysis by Distribution Channel

Offline stores allow customers to try on products, receive personalized assistance, and make immediate purchases. Sporting goods stores, in particular, specialize in sports-related products and cater to the specific needs of athletes and sports enthusiasts. Offline distribution channels continue to play a significant role in the sports apparel market, especially for customers who prefer a hands-on shopping experience. E-commerce platforms like Amazon, Alibaba, and specialized sports apparel websites provide a seamless shopping experience with options for customization, size guides, and user-friendly interfaces. Brands are investing in their own ecommerce platforms, offering exclusive deals, promotions, and a direct connection with customers.

Global Sports Apparel Market By Type, 2022 (%)

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Sports Apparel Market Regional Insights

North America is the largest market region in the global sports apparel market. North America has a significant share in the market due to the high participation in sports activities, strong sports culture, and the presence of major sports apparel brands. The US, in particular, contributes significantly to the region's market size, driven by the active lifestyle and fitness consciousness among its population.

Asia Pacific is anticipated to be the fastest growing region in the global Sports Apparel market. The increasing disposable income, urbanization, and the growing trend of sports participation. Countries such as China, India, Japan, South Korea, and Australia are experiencing significant market growth. The rising shift towards a more health-conscious lifestyle is driving the demand for sports apparel in the region. Additionally, the popularity of international sports events and the influence of sports celebrities further contribute to the growth of the sports apparel market in Asia Pacific.

Global Sports Apparel Market By Geography, 2022-2030
  • Largest
  • Fastest

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Sports Apparel Market Dynamics

Drivers

Growing Health and Fitness Consciousness to Trigger Sales

  • Increasing awareness about the importance of leading a healthy lifestyle and engaging in regular physical activities has been a significant driver for the global sports apparel market. Consumers are becoming more health-conscious, seeking sportswear that provides comfort, functionality, and performance-enhancing features to support their fitness endeavors.
  • The rising popularity of sports and fitness activities worldwide has driven the demand for sports apparel. More individuals are actively participating in sports, gym workouts, and outdoor activities, creating a higher demand for specialized sportswear. This trend is fueled by factors such as increased disposable income, social media influence, and the desire to adopt an active lifestyle.

Restraints

Price Sensitivity and Competition to Hinder market growth

  • Price sensitivity among consumers remains a significant restraint in the sports apparel market. While there is a demand for high-quality and technologically advanced sportswear, consumers are also price-conscious and seek value for their money. The presence of numerous brands and intense competition within the market often leads to price wars and pressure on profit margins.
  • The sports apparel market is susceptible to counterfeit products and brand imitations, which can negatively impact the sales and reputation of genuine brands. Counterfeit sportswear often lacks the quality, performance, and durability offered by authentic products, leading to consumer dissatisfaction and potential loss of trust in the market. Manufacturers face the challenge of educating consumers about the risks associated with counterfeit products and protecting their brand image from unauthorized imitations.

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Sports Apparel Market Competitive Landscape

The Global Sports Apparel Market is highly competitive, with several players vying for a significant market share. The leading companies in the Media, Communication and service market are investing heavily in research and development to stay ahead of the competition and offer innovative solutions to their customers. Some of the major players in the market have a global presence. They are also focused on expanding their product portfolio and enhancing their distribution networks to better serve their customers.

Top Player’s Company Profiles

  • Under Armour, Inc. (US)
  • ASICS Corporation (Japan)
  • Columbia Sportswear Company (US)
  • VF Corporation (US)
  • New Balance Athletics, Inc. (US)
  • Skechers USA, Inc. (US)
  • Anta Sports Products Limited (China)
  • Li Ning Company Limited (China)
  • Decathlon Group (France)
  • Lululemon Athletica Inc. (Canada)
  • Hanesbrands Inc. (US)
  • ASICS Corporation (Japan)
  • Fila Holdings Corp. (South Korea)
  • Mizuno Corporation (Japan)
  • The North Face, Inc. (US)
  • Umbro International Limited (UK)
  • Reebok International Limited (US)

Recent Developments

  • In February 2023, Nike announced the launch of its new series Nike Zenvy and Nike Go leggings series for women. Featuring fabrics of different strengths and sizes, the latest activewear line was not only tailor-made for a wide variety of Asian body types but also designed to meet the demands of all women’s sporting activities.
  • In June 2022, Global sports company PUMA and AC Milan announced a long-term extension of their partnership, which was first established in 2018. PUMA will continue as the Principal Partner of AC Milan.

Sports Apparel Key Market Trends

  • One key market trend in the global sports apparel industry is the growing emphasis on sustainability and eco-friendly practices. Consumers are becoming more conscious of the environmental impact of their purchasing decisions and are demanding sustainable and responsibly produced sportswear. Market players are responding to this trend by incorporating sustainable materials such as organic cotton, recycled polyester, and innovative eco-friendly fabrics into their product lines.
  • The rise of athleisure and casual sports fashion is another significant trend in the sports apparel market. Athleisure refers to the blending of athletic wear with casual clothing, creating a versatile and comfortable style suitable for both sports activities and everyday wear. This trend has gained popularity as consumers seek fashion-forward and functional sportswear that can seamlessly transition from the gym to everyday life.

Sports Apparel Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analyses, The Sports Apparel Market is experiencing significant growth and is projected to continue its upward trajectory in the coming years. The future of the sports apparel industry appears promising, driven by various factors such as evolving consumer preferences, technological advancements, and the increasing importance of health and fitness. As the demand for sports apparel continues to grow, the industry is expected to witness significant developments and innovations in the coming years. One of the most utilized segments in the sports apparel market is athletic footwear. The demand for athletic shoes is propelled by the rising interest in sports and fitness activities worldwide. Consumers are seeking footwear that offers a blend of comfort, durability, and performance-enhancing features. Manufacturers are continuously investing in research and development to introduce advanced technologies and materials to meet these evolving demands. The athletic footwear segment is expected to continue experiencing substantial growth as athletes, fitness enthusiasts, and casual wearers seek specialized and stylish shoes for various sports and activities.

Report Metric Details
Market size value in 2023 USD 174 billion
Market size value in 2031 USD 288 billion
Growth Rate 5.53%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Athletic footwear, Sports apparel (tops, bottoms, jackets, and others), Accessories (hats, gloves, socks, and others)
  • Distribution Channel
    • Offline (sporting goods stores, department stores, and specialty stores), Online (e-commerce platforms and company websites)
  • End-user
    • Men, Women, Kids
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Under Armour, Inc. (US)
  • ASICS Corporation (Japan)
  • Columbia Sportswear Company (US)
  • VF Corporation (US)
  • New Balance Athletics, Inc. (US)
  • Skechers USA, Inc. (US)
  • Anta Sports Products Limited (China)
  • Li Ning Company Limited (China)
  • Decathlon Group (France)
  • Lululemon Athletica Inc. (Canada)
  • Hanesbrands Inc. (US)
  • ASICS Corporation (Japan)
  • Fila Holdings Corp. (South Korea)
  • Mizuno Corporation (Japan)
  • The North Face, Inc. (US)
  • Umbro International Limited (UK)
  • Reebok International Limited (US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Sports Apparel Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Sports Apparel Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Sports Apparel Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sports Apparel Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sports Apparel Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Sports Apparel Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Sports Apparel Market size was valued at USD 174 billion in 2021 and is poised to grow from USD 187.1 billion in 2022 to USD 288 billion by 2030, at a CAGR of 5.53% during the forecast period (2023-2030).

The Sports Apparel Market is highly competitive, with several players vying for a significant market share. The leading companies in the Media, Communication and service market are investing heavily in research and development to stay ahead of the competition and offer innovative solutions to their customers. Some of the major players in the market have a presence. They are also focused on expanding their product portfolio and enhancing their distribution networks to better serve their customers. 'Nike Inc. (US)', 'Adidas AG (Germany)', 'Under Armour, Inc. (US)', 'Puma SE (Germany)', 'ASICS Corporation (Japan)', 'Columbia Sportswear Company (US)', 'VF Corporation (US)', 'New Balance Athletics, Inc. (US)', 'Skechers USA, Inc. (US)', 'Anta Sports Products Limited (China)', 'Li Ning Company Limited (China)', 'Decathlon Group (France)', 'Lululemon Athletica Inc. (Canada)', 'Hanesbrands Inc. (US)', 'ASICS Corporation (Japan)', 'Fila Holdings Corp. (South Korea)', 'Mizuno Corporation (Japan)', 'The North Face, Inc. (US)', 'Umbro International Limited (UK)', 'Reebok International Limited (US)'

Increasing awareness about the importance of leading a healthy lifestyle and engaging in regular physical activities has been a significant driver for the sports apparel market. Consumers are becoming more health-conscious, seeking sportswear that provides comfort, functionality, and performance-enhancing features to support their fitness endeavors.

One key market trend in the sports apparel industry is the growing emphasis on sustainability and eco-friendly practices. Consumers are becoming more conscious of the environmental impact of their purchasing decisions and are demanding sustainable and responsibly produced sportswear. Market players are responding to this trend by incorporating sustainable materials such as organic cotton, recycled polyester, and innovative eco-friendly fabrics into their product lines.

North America is the largest market region in the sports apparel market. North America has a significant share in the market due to the high participation in sports activities, strong sports culture, and the presence of major sports apparel brands. The US, in particular, contributes significantly to the region's market size, driven by the active lifestyle and fitness consciousness among its population.

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