Global sports drink market

Global Sports Drink Market Size, Share, Growth Analysis, By Distribution Channel(Online, Offline), By Type(Isotonic, Hypotonic), By Packaging Type(Bottles (Pet/Glass), Cans) - Industry Forecast 2022-2028


Report ID: SQMIG30F2011 | Region: Global | Published Date: December, 2022 | Pages: 165 | Tables: 89 | Figures: 66

Global Sports Drink Market Insights

Sports Drink Market size was valued at USD 27.22 billion in 2021, and it is expected to reach a value of USD 36.35 billion by 2028, at a CAGR of 4.2% over the forecast period (2022-2028).

The effects of COVID-19 have been startling and unprecedented, with sports drinks experiencing a surge in demand across all geographies as a result of the pandemic. According to our data, the market grew spectacularly in 2020, by 7.7 %, compared to the average annual increase between 2017 and 2019.

The item is a component of functional beverages produced primarily to aid athletes in staying hydrated before and after exercise. It is a good source of carbs, minerals, and electrolytes and boosts athletic performance. Water, sodium, tastes, potassium, sugar, and synthetic colors are also present in these drinks. The sector has experienced phenomenal growth over the past several years as a result of the marketing strategy change from providing electrolyte drinks to athletes to other consumers.

The growing popularity of fitness activities and the rising trend of half- and full-marathon participation have contributed to the growth of the industry.

Additionally, as they aid in enhancing mood, the demand for the drink is rising quickly for performance, and stamina, and enable athletes to engage in strenuous exercise. Furthermore, the growing numbers of athletes and athletes in emerging nations are among the major variables that would fuel market expansion during the anticipated period. For example, The National Collegiate Athletic Association (NCAA) has released data showing the number of increases in NCAA athletes are noticeable. There is a significant demographic change as a result of the movement from rural to urban areas affecting dietary habits.

US Sports Drink Market is poised to grow at a sustainable CAGR for the next forcast year.

Market snapshot

Global Market Size

USD 27.22 billion

Largest Segment

Online

Fastest Growth

Online

Growth Rate

4.2% CAGR

Global Sports Drink Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Sports Drink Market Size By Distribution Channel, 2021-2028 ($ Bn)
Global Sports Drink Market Size By Distribution Channel 2021-2028 (%)

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Global Sports Drink Market Segmental Analysis

The global sports drink market has been segmented based on distribution channel, type, packaging type, and region. Based on distribution channel, the market is segmented into online and offline. Based on the type, the market is segmented into isotonic, hypotonic, and hypertonic. By packaging type, the market is segmented into bottles (pet/glass), cans, others. Based on region, the sports drink market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Analysis by Distribution Channel

Attributed to availability of fast purchases, which is convenient for most customers, the offline channel segment dominates the global market. Similar to how the retail industry has grown quickly, more chains of supermarkets and hypermarkets have emerged, spurring the expansion of the segment.

In contrast, the online sales channels segment has seen an increase in popularity as it provides relief to many customers who don't want to waste time looking through a variety of sports drink items in several locations

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Global Sports Drink Market Regional Insights

In terms of regional sales, North America comes in first, followed by Europe. However, the expanding fitness craze is also spreading to other areas and boosting market sales. The sports drink market in the Asia-Pacific region is predicted to rise rapidly as a result of rising rates of urbanization and an increase in the number of fitness facilities in nations like China and India. Due to the lack of calories or low-calorie content of the sweeteners used in the customization of the sports drink by the makers in the region, the market for sports drinks in the Asia-Pacific is also anticipated to develop at a rapid rate.

The sports drink market is influenced by fashion. The sports drink market is experiencing significant expansion due to rising concerns about physical fitness and living a healthy lifestyle. The main factor driving the sports drink market in the United States and, by extension, the North American market is the growing participation of the people in various sports and other fitness activities.

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Global Sports Drink Market Dynamics

Driver

  • One of the main factors boosting the demand for sports drinks is the rising propensity of the millennial generation for physical and fitness-related activities, rising purchasing power, and willingness to spend more for healthier alternatives. Additionally, this healthful beverage has a number of advantages, including lowering the risk of dehydration, replacing lost electrolytes through perspiration, and preserving the body's electrolyte balance. Therefore, raising consumer awareness of the product's health advantages is anticipated to spur the market for sports drinks to increase.
  • Many producers are emphasizing innovations and releasing organic drinks in a variety of tastes to satisfy consumer desire for nutrition. This invention will aid numerous businesses in growing their revenue at the same time, which will stimulate market expansion. For instance, a well-known company called Powerade developed advancements in January 2020 to refill and power sportsmen with two new zero-sugar innovations that provide practical hydration solutions and package styles, Powerade has increased the scope of its product line. It introduced POWERADE ULTRA, which has +50% more ION4 electrolytes than the original POWERADE and contains branched-chain amino acids (BCAAs), creatine, vitamins B12, B6, and B3.

Restraint

  • The majority of products on the market have high sugar content, which can have a detrimental effect on health. As a result, this is preventing the market from expanding. For instance, Gatorade sports drinks typically include 34 grams of sugar per 20-ounce bottle pack.

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Global Sports Drink Market Competitive Landscape

PepsiCo Inc. and the Coca-Cola Company are only two of the major players that possess a considerable market share in the sports drink industry. Expansions, innovations, and the introduction of new products are the main strategies used by market participants to stay competitive. To differentiate their products from those already on the market, businesses have begun releasing new, creative items that incorporate natural components and additives.

Top Players in the Global Sports Drink Market

  • PepsiCo Inc(US)
  • The Coca-Cola Company (US)
  • BA Sports Nutrition (US)
  • AJE group (Peru)
  • Britvic PLC. (UK)
  • MyDrink Beverages(US)
  • Kraft Heinz Company (US)
  • Nestle SA (Switzerland)
  • GlaxoSmithKline plc. (UK)
  • Abbott Nutrition co (US)

Recent Development

  • In August 2022, Limca, the oldest brand in Coca-Cola’s India portfolio, launched its first-ever variant with Limca Sportz. It marks the India-born brand’s foray into the hydrating sports drinks category.
  • In February 2022, Gatorade announced the introduction of a new sports drink called Gatorade Fit. This new drink is for “nutritionally discerning athletes” who are in need of electrolytes and comes in flavors: Tropical Mango, Watermelon Strawberry, Citrus Berry, Cherry Lime, and Tangerine Orange.

Global Sports Drink Key Market Trends

  • Natural ingredients are increasingly being used by manufacturers since they are healthier than traditional sports drinks, which presents a market expansion opportunity. For instance, a Chicago-based start-up called Good Sports introduced its natural sports drink comprised ofcomprising 97 %  dairy in February 2021. Three times of electrolytesmore electrolytes compared to conventional ones, these have 33 % less sugar and more electrolytes. Additionally, the growing numbers of people in developing and underdeveloped nations who are concerned about their health will increase market trends for sports drinks.

Global Sports Drink Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, and distribution channel, offline dominated the global sports drink market in 2021 and is anticipated to maintain its dominance throughout the forecast period. In 2021, North America dominated the global sports drink market owing to the region's rising concerns about physical fitness and living a healthy lifestyle.

Report Metric Details
Market size value in 2021 USD 27.22 billion
Market size value in 2028 USD 36.35 billion
Growth Rate 4.2%
Base year 2021
Forecast period 2022-2028
Forecast Unit (Value) USD Billion
Segments covered
  • Distribution Channel
    • Online, Offline
  • Type
    • Isotonic, Hypotonic, Hypertonic
  • Packaging Type
    • Bottles (Pet/Glass), Cans, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • PepsiCo Inc(US)
  • The Coca-Cola Company (US)
  • BA Sports Nutrition (US)
  • AJE group (Peru)
  • Britvic PLC. (UK)
  • MyDrink Beverages(US)
  • Kraft Heinz Company (US)
  • Nestle SA (Switzerland)
  • GlaxoSmithKline plc. (UK)
  • Abbott Nutrition co (US)
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Sports Drink Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Sports Drink Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Sports Drink Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Sports Drink Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Sports Drink Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Sports Drink Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Sports Drink Market size was valued at USD 27.22 billion in 2021, and it is expected to reach a value of USD 36.35 billion by 2028, at a CAGR of 4.2% over the forecast period (2022-2028).

PepsiCo Inc. and the Coca-Cola Company are only two of the major players that possess a considerable market share in the sports drink industry. Expansions, innovations, and the introduction of new products are the main strategies used by market participants to stay competitive. To differentiate their products from those already on the market, businesses have begun releasing new, creative items that incorporate natural components and additives. 'PepsiCo Inc(US)', 'The Coca-Cola Company (US)', 'BA Sports Nutrition (US)', 'AJE group (Peru)', 'Britvic PLC. (UK)', 'MyDrink Beverages(US)', 'Kraft Heinz Company (US)', 'Nestle SA (Switzerland)', 'GlaxoSmithKline plc. (UK)', 'Abbott Nutrition co (US)'

One of the main factors boosting the demand for sports drinks is the rising propensity of the millennial generation for physical and fitness-related activities, rising purchasing power, and willingness to spend more for healthier alternatives. Additionally, this healthful beverage has a number of advantages, including lowering the risk of dehydration, replacing lost electrolytes through perspiration, and preserving the body's electrolyte balance. Therefore, raising consumer awareness of the product's health advantages is anticipated to spur the market for sports drinks to increase.

Natural ingredients are increasingly being used by manufacturers since they are healthier than traditional sports drinks, which presents a market expansion opportunity. For instance, a Chicago-based start-up called Good Sports introduced its natural sports drink comprised ofcomprising 97 %  dairy in February 2021. Three times of electrolytesmore electrolytes compared to conventional ones, these have 33 % less sugar and more electrolytes. Additionally, the growing numbers of people in developing and underdeveloped nations who are concerned about their health will increase market trends for sports drinks.

In terms of regional sales, North America comes in first, followed by Europe. However, the expanding fitness craze is also spreading to other areas and boosting market sales. The sports drink market in the Asia-Pacific region is predicted to rise rapidly as a result of rising rates of urbanization and an increase in the number of fitness facilities in nations like China and India. Due to the lack of calories or low-calorie content of the sweeteners used in the customization of the sports drink by the makers in the region, the market for sports drinks in the Asia-Pacific is also anticipated to develop at a rapid rate.

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Global sports drink market

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