Sports Events Tickets Market Size, Share, Growth Analysis, By Ticket type(Digital Tickets, Online Printable Tickets, and Paper Tickets), By Price range(Low-range, Mid-range, and Premium), By Sales Channel(Online and Offline), By Region - Industry Forecast 2024-2031

Global Sports Events Tickets Market size was valued at USD 13.32 billion in 2021 and is poised to grow from USD 15.47 billion in 2022 to USD 43.82 billion by 2030, growing at a CAGR of 13.9% in the forecast period (2023-2030).

One of the key drivers of market growth is the notable increase in popularity of sporting events like the Olympics, the World Cup of Football, and the NBA. The expansion of the sports event sector around the world is also fueled by the rising star power of athletes and the premier league tournaments. Furthermore, it is anticipated that widespread smartphone use and the strong uptake of digital tickets will create a market with plenty of potential. The forecasted period, however, is likely to see slower market development because of the unpredictability of ticket pricing and a lack of price management.

The COVID-19 pandemic had an impact on the market for sports event tickets because most sporting events were postponed or canceled globally in 2020. For instance, the 2020 seasons of the National Basketball Association (NBA) and National Hockey League (NHL) were both postponed. Major League Baseball (MLB), Major League Soccer (MLS), and the Professional Golfers' Association (PGA) Tour all had their seasons postponed or suspended for an initial period of two to four weeks. Some sports leagues altered their schedules as a result of the outbreak. Therefore, the cancellation of major sporting events due to the pandemic had a severe influence on the global sales of sporting event tickets.

In order to save the health of competitors, fans, and everyone else involved, numerous significant sporting events and competitions (whether at an international, regional, and/or national level) were postponed or canceled in 2020 as the COVID-19 epidemic spread over the world. In 2020, all aspects of sport were impacted, including players, teams, and leagues as well as sponsorships, sports retail, hospitality, ticketing companies, and media coverage. The 2020 date for the Olympic and Paralympic Games in Tokyo has been moved to 2021. Tokyo spent USD 26 billion on preparations before the pandemic forced the cancellation of the event in 2020. The Olympics were therefore held in 2021 without a single spectator.