Sports Nutrition Market Size, Share, Growth Analysis, By Product Type (Protein Bars, Energy Bars), By Formulation, By Consumer Group, By Sales Channel, By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2287 | Region: Global | Published Date: December, 2024
Pages: 157 |Tables: 154 |Figures: 78

Sports Nutrition Market Insights

Global Sports Nutrition Market size was valued at USD 27.00 billion in 2022 and is poised to grow from USD 29.13 billion in 2023 to USD 53.53 billion by 2031, growing at a CAGR of 7.9% during the forecast period (2024-2031).

Sports nutrition product use is fast expanding among fitness enthusiasts and active lifestyle consumers. Consumers are using these products to build energy and muscle, as well as to aid in weight loss. Furthermore, the prevalence of lifestyle disorders like obesity is increasing. Millennials and older adults are increasing their need for sports nutrition formulas to increase energy, strength, and muscular health. Supplements are also becoming more popular among gym-goers. Furthermore, increased engagement in sports activities and events is increasing fitness lovers' use of supplements to improve endurance, strength, and stamina.

Nutrition and nutrition are critical for peak performance. Sports nutrition solutions provide advantages such as enhanced recuperation between workouts and events, maintenance and attainment of healthy body weight, reduced injury risk, and performance consistency. A key factor driving the Sports Nutrition Market is athletes' use of sports nutrition supplements due to their benefits.

Sports supplement sales have decreased because of the COVID-19 epidemic, as customers have been preoccupied on purchasing necessary commodities. Furthermore, the temporary closure of gyms, fitness centres, health clubs, and sports institutes had a detrimental influence on sports nutrition product sales. However, thanks to COVID-19, online sales surged fast in 2019 as people turned to e-commerce to avoid congested venues and preserve hygiene. Soon, it is expected that increased awareness of health and a healthy lifestyle would boost demand for sports nutrition.

US Sports Nutrition Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 27.00 billion

Largest Segment

Pre-workout

Fastest Growth

Pre-workout

Growth Rate

7.9% CAGR

Global Sports Nutrition Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Sports Nutrition Market Segmental Analysis

Global Sports Nutrition Market is segmented by product type, formulation, consumer group, sales channel and region. Based on product type, the market is segmented into sports food (protein bars, energy bars, protein cookies), sports drinks (isotonic drinks, hypotonic drinks, hypertonic drinks) and sports supplements (protein powders, creatine supplements, BCAA supplements, pre-workout supplements, post-workout supplements). Based on formulation, the market is segmented into powder, liquid, capsules and gels. Based on consumer group, the market is segmented into athletes, bodybuilders, lifestyle users and recreational users. Based on sales channel, the market is segmented into supermarkets, convenience stores, specialty stores, online stores and other distribution channels (pharmacies, health food stores). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Sports Nutrition Market Analysis by Type

In terms of type, probiotics dominated the global sports nutrition market in 2021. Probiotics may help athletes cope with the demands of high levels of physical exercise by improving intestinal barrier function, immunological function, antioxidant defences, energy harvest, and other possible advantages. These effects can raise the tolerated training load, as well as the benefits and competition performance. Probiotic single and multistrain cocktails from the genera Lactobacillus and Bifidobacterium have been shown to reduce upper respiratory tract symptoms and gastrointestinal tract symptoms during high-level training.

Athletes, despite their typically healthy look, may suffer from a variety of stomach disorders. According to research, 30% to 50% of athletes and up to 93% of long-distance triathletes suffer from gastrointestinal issues. These problems might arise before, during, or after a workout or competition. Electrolyte imbalance, sleep disruption, and dehydration can all be caused by gastrointestinal disorders, which can hinder performance or recuperation. Furthermore, in a recent study of ultra-marathon runners, 89% reported nausea, 44% reported stomach cramps, and 44% reported diarrhoea.

Global Sports Nutrition Market Share By Application, 2021 (%)

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Sports Nutrition Market Regional Insights

North America led the market in 2021, accounting for a substantial revenue share of more than 20%. This is due to increased demand from the United States. High supplement uptake and greater health and wellness awareness are expected to drive market expansion. Furthermore, the existence of many competitors, as well as the diverse strategies employed by these firms, will drive market expansion soon. Europe is expected to grow at a rapid pace throughout the predicted period. Increasing sports participation and expanding governmental and private sector activities are driving market expansion.

Global Sports Nutrition Market By Geography, 2021 - 2028
  • Largest
  • Fastest

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Sports Nutrition Market Dynamics

Sports Nutrition Market Driver

Sports nutrition products are becoming increasingly popular.

  • Consumers are becoming more health-conscious; for example, most of the German population is a member of a fitness club. Sports nutrition products are becoming increasingly popular, particularly among athletes and anyone who engage in strenuous physical activity. Growing emphasis on remaining fit and healthy, as well as increased involvement in sports, health clubs, sports clubs, and gyms. These are some of the major factors driving the expansion of the sports nutrition sector. ​
  • The United States has the most fitness clubs in the globe, whereas Brazil is the second-largest country in terms of gyms, followed by Mexico. Due to increased consumer worries about their health, the fitness club penetration rate is also rising. For example, several studies have shown that in the United States, 18.6% of the total population is a member of various fitness clubs.

Sports Nutrition Market Restraint

Availability of counterfeit products

  • The COVID-19 pandemic may have aggravated the situation, and it is anticipated that the illegal market increased during the epidemic. For example, in the case of sports supplements, counterfeiters have been able to exploit gaps between surging demand for these items and significant supply chain disruptions caused by the epidemic. Counterfeiters profit since the market clearly still wants the items.
  • Brand protection against counterfeiting is critical. Although counterfeiting is a worldwide problem that affects all businesses, the firm that is counterfeited suffers the most. Consumers may link counterfeit items with that single firm rather than the industry, and they may feel that counterfeit products are solely an issue associated with a certain company or companies rather than everyone involved in the sector.

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Sports Nutrition Market Competitive Landscape

The industry's primary leading companies control the worldwide Sports nutrition market due to their extensive global reach and trustworthy dispersed systems. To compete, these companies employ a variety of business strategies, such as establishing long-term supply agreements with several distribution channels. Due to the availability of a target consumer base in the area, major firms have increasingly focused on entering Southeast Asian markets in recent years.

The sports nutrition industry is very competitive, with several foreign and domestic competitors present. The global market's behemoths are increasingly depending on product innovation as their primary approach. Extensive R&D investments have occurred in recent years, resulting in the introduction of various new goods to the market. Furthermore, the players are heavily working on supplying consumers with novel solutions that also provide functional benefits.

Sports Nutrition Market Top Player's Company Profiles

  • Iovate Health Sciences International Inc. 
  • Abbott 
  • The Simply Good Foods Co. 
  • PepsiCo 
  • Clif Bar & Company 
  • MusclePharm Corporation 
  • Nestlé Health Science 
  • Post Holdings, Inc. 
  • BA Sports Nutrition, LLC 
  • Quest Nutrition 
  • Glanbia Plc 
  • Reckitt Benckiser Group Plc 
  • Yakult Honsha Co. Ltd. 
  • GNC Holdings 
  • Otsuka Pharmaceutical Co. Ltd. 
  • Atlantic Multipower UK Limited 
  • GlaxoSmithKline PLC 
  • Olimp Laboratories 
  • Ultimate Nutrition Inc. 
  • PowerBar Europe GmbH

Sports Nutrition Market Recent Developments

  • In Jan 2022, Hydroxycut, a sports nutrition brand owned by Lovate Health Sciences, released "Cut," an energy drink designed to assist users to lower their body fat percentage.
  • In April 2022, MusclePharm Corporation announced its entry into the ready-to-drink protein industry with the introduction of its new whey protein drink line in the summer of 2022. The new high protein beverage line, which will be marketed under the popular MusclePharm brand, will include more than 20g of protein, be sugar-free, and come in a variety of flavours.

Sports Nutrition Key Market Trends

  • Demand for plant proteins is increasing across all areas, including sports nutrition. While consumer interest in a sustainable, healthy lifestyle is driving the larger trend in plant proteins for mainstream and active lifestyle consumers, the sports performance consumer, partly to the hype around star plant-based athletes, is also interested in performance advantages. For optimal amino acid balance, pea protein is typically supplemented with proteins such as sunflower seed, pumpkin seed, and chia seed proteins.
  • With anxiety and despair so prevalent during the lockdown, there has been a public discussion on the significance of mental wellbeing to overall health. Exercise, a balanced diet, and stress management measures have all been recommended by public health officials. Furthermore, some customers are seeking for supplements to aid them with energy and focus. Sports nutritional supplements that contain these advantages (especially pre-workout items) have the added benefit of aiding a concentrated workout for best performance.

Sports Nutrition Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by robust Secondary Desk research.

According to our global market analysis, during the lockdown, as many consumers migrated to e-commerce to purchase sports nutrition goods, it became apparent than how essential social media is to the industry. Social media is being used by consumers to learn more about sports nutrition products and businesses, as well as suggestions from influencers. Direct-to-consumer sports nutrition firms are also finding that social media is an efficient tool to locate and interact with their target consumers.

Report Metric Details
Market size value in 2022 USD 27.00 billion
Market size value in 2031 USD 53.53 billion
Growth Rate 7.9%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Sports Food (Protein Bars, Energy Bars, Protein Cookies), Sports Drinks (Isotonic Drinks, Hypotonic Drinks, Hypertonic Drinks), Sports Supplements (Protein Powders, Creatine Supplements, BCAA Supplements, Pre-Workout Supplements, Post-Workout Supplements)
  • Formulation
    • Powder, Liquid, Capsules, Gels
  • Consumer Group
    • Athletes, Bodybuilders, Lifestyle Users, Recreational Users
  • Sales Channel
    • Supermarkets, Convenience Stores, Specialty Stores, Online Stores, Other Distribution Channels (Pharmacies, Health Food Stores)
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Iovate Health Sciences International Inc. 
  • Abbott 
  • The Simply Good Foods Co. 
  • PepsiCo 
  • Clif Bar & Company 
  • MusclePharm Corporation 
  • Nestlé Health Science 
  • Post Holdings, Inc. 
  • BA Sports Nutrition, LLC 
  • Quest Nutrition 
  • Glanbia Plc 
  • Reckitt Benckiser Group Plc 
  • Yakult Honsha Co. Ltd. 
  • GNC Holdings 
  • Otsuka Pharmaceutical Co. Ltd. 
  • Atlantic Multipower UK Limited 
  • GlaxoSmithKline PLC 
  • Olimp Laboratories 
  • Ultimate Nutrition Inc. 
  • PowerBar Europe GmbH
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Sports Nutrition Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Sports Nutrition Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Sports Nutrition Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sports Nutrition Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sports Nutrition Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Sports Nutrition Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Sports Nutrition Market size was valued at USD 27.00 billion in 2022 and is poised to grow from USD 29.13 billion in 2023 to USD 53.53 billion by 2031, growing at a CAGR of 7.9% during the forecast period (2024-2031).

The industry's primary leading companies control the worldwide Sports nutrition market due to their extensive global reach and trustworthy dispersed systems. To compete, these companies employ a variety of business strategies, such as establishing long-term supply agreements with several distribution channels. Due to the availability of a target consumer base in the area, major firms have increasingly focused on entering Southeast Asian markets in recent years. 'Iovate Health Sciences International Inc. ', 'Abbott ', 'The Simply Good Foods Co. ', 'PepsiCo ', 'Clif Bar & Company ', 'MusclePharm Corporation ', 'Nestlé Health Science ', 'Post Holdings, Inc. ', 'BA Sports Nutrition, LLC ', 'Quest Nutrition ', 'Glanbia Plc ', 'Reckitt Benckiser Group Plc ', 'Yakult Honsha Co. Ltd. ', 'GNC Holdings ', 'Otsuka Pharmaceutical Co. Ltd. ', 'Atlantic Multipower UK Limited ', 'GlaxoSmithKline PLC ', 'Olimp Laboratories ', 'Ultimate Nutrition Inc. ', 'PowerBar Europe GmbH'

Consumers are becoming more health-conscious; for example, most of the German population is a member of a fitness club. Sports nutrition products are becoming increasingly popular, particularly among athletes and anyone who engage in strenuous physical activity. Growing emphasis on remaining fit and healthy, as well as increased involvement in sports, health clubs, sports clubs, and gyms. These are some of the major factors driving the expansion of the sports nutrition sector. ​

Demand for plant proteins is increasing across all areas, including sports nutrition. While consumer interest in a sustainable, healthy lifestyle is driving the larger trend in plant proteins for mainstream and active lifestyle consumers, the sports performance consumer, partly to the hype around star plant-based athletes, is also interested in performance advantages. For optimal amino acid balance, pea protein is typically supplemented with proteins such as sunflower seed, pumpkin seed, and chia seed proteins.

North America led the market in 2021, accounting for a substantial revenue share of more than 20%. This is due to increased demand from the United States. High supplement uptake and greater health and wellness awareness are expected to drive market expansion. Furthermore, the existence of many competitors, as well as the diverse strategies employed by these firms, will drive market expansion soon. Europe is expected to grow at a rapid pace throughout the predicted period. Increasing sports participation and expanding governmental and private sector activities are driving market expansion.

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