Sports Nutrition Market Size, Share, Growth Analysis, By Product Type (Protein Bars, Energy Bars), By Formulation, By Consumer Group, By Sales Channel, By Region - Industry Forecast 2024-2031

Global Sports Nutrition Market size was valued at USD 27.00 billion in 2022 and is poised to grow from USD 29.13 billion in 2023 to USD 53.53 billion by 2031, growing at a CAGR of 7.9% during the forecast period (2024-2031).

Sports nutrition product use is fast expanding among fitness enthusiasts and active lifestyle consumers. Consumers are using these products to build energy and muscle, as well as to aid in weight loss. Furthermore, the prevalence of lifestyle disorders like obesity is increasing. Millennials and older adults are increasing their need for sports nutrition formulas to increase energy, strength, and muscular health. Supplements are also becoming more popular among gym-goers. Furthermore, increased engagement in sports activities and events is increasing fitness lovers' use of supplements to improve endurance, strength, and stamina.

Nutrition and nutrition are critical for peak performance. Sports nutrition solutions provide advantages such as enhanced recuperation between workouts and events, maintenance and attainment of healthy body weight, reduced injury risk, and performance consistency. A key factor driving the Sports Nutrition Market is athletes' use of sports nutrition supplements due to their benefits.

Sports supplement sales have decreased because of the COVID-19 epidemic, as customers have been preoccupied on purchasing necessary commodities. Furthermore, the temporary closure of gyms, fitness centres, health clubs, and sports institutes had a detrimental influence on sports nutrition product sales. However, thanks to COVID-19, online sales surged fast in 2019 as people turned to e-commerce to avoid congested venues and preserve hygiene. Soon, it is expected that increased awareness of health and a healthy lifestyle would boost demand for sports nutrition.

US Sports Nutrition Market is poised to grow at a sustainable CAGR for the next forecast year.