Global Stand-up Paddle Board Market

Global Stand-up Paddle Board Market Size, Share, Growth Analysis, By Product(All-Round, Flatwater), By Material(PVC, Epoxy), By Board Type(Solid, Inflatable SUP Board), By Sales Channel(Offline, Online) - Industry Forecast 2022-2028


Report ID: SQSG30L2019 | Region: Global | Published Date: November, 2022 | Pages: 157

Global Stand-up Paddle Board Market Insights

Global Stand-Up Paddle Board Market was valued at USD 1.35 billion in 2021 and it is expected to reach at USD 2.61 billion by 2028, at a CAGR of 9.7% over the forecast period (2022-2028).

The stand-up paddleboard market is growing rapidly, with new companies entering the market every day. SUP is an incredibly versatile sport that can be enjoyed by people of all ages and fitness levels. It's a great way to get exercise and explore the water, and it's also widely adopted by people who want to avoid traditional Olympic swimming styles. Some of the biggest benefits of SUPing include the fact that it's relatively easy to learn, it's safe for beginners, and it has a low impact on the environment. Plus, consumers are opting for SUP as an easy way to stay connected with nature while enjoying some peaceful relaxation time.

Market snapshot

Global Market Size

USD 1.35 billion

Largest Segment

Offline

Fastest Growth

Offline

Growth Rate

9.7% CAGR

Global Stand-up Paddle Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Stand-up Paddle Market Size By Sales Channel 2022-2028 ($ Bn)
Global Stand-up Paddle Market Size By Sales Channel 2022-2028 (%)

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Global Stand-up Paddle Board Market Segmental Analysis

Global Stand-Up Paddle Board Market is segmented by Product Type, material, board type, length, application, End-users, and Sales Channel. By product type, the market is segmented into all-round, flatwater, race, and surf SUP board. By material, the market categorized into PVC, epoxy, fiberglass, and plastics. By board type, the market is segmented into Solid and inflatable SUP board. By sales channel, the stand-up paddle board market is segmented into offline and online stores.

Analysis by Board Type

By board type, inflatable sup boards are dominating the global stand-up paddle board market. Inflatable stand-up paddle boards (SUPs) have become extremely popular among consumers in recent years. There are many reasons for this, but the two main ones are that they are much more affordable than traditional SUPs and they are much easier to transport and store.

Traditional SUPs are made of hard materials like fiberglass or carbon fiber, which makes them very durable but also very expensive. Inflatable SUPs, on the other hand, are made of softer materials like PVC or nylon, which makes them much more affordable. And because they can be deflated and rolled up, they are much easier to transport and store.

Inflatable SUPs also have some advantages over traditional SUPs when it comes to performance. They tend to be more stable because of their lower center of gravity, and they track better in the water thanks to their longer length and wider width.

Analysis by Sales Channel

By Sales Channel, offline stores are dominating the stand-up paddle board market. There are a few reasons for this. First, buying a stand-up paddle board from an offline store allows the consumer to see and feel the product before making a purchase. This is important because a stand-up paddle board is a significant investment, and the last thing anyone wants to do is buy something online sight unseen only to have it arrive and not meet their expectations. Second, buying from an offline store gives the consumer the opportunity to speak with an expert about stand-up paddle boards - something that can be very helpful for someone who is new to the sport or considering making a purchase for the first time. Finally, in many cases, buying from an offline store will be cheaper than buying from an online retailer, especially if the Offline retailer offers discounts or promotions.

Global Stand-up Paddle Market By Sales Channel, 2021 (%)

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Global Stand-up Paddle Board Market Regional Insights

There are a number of reasons why North America is the largest stand-up paddle board market. For one, the region has a large coastline that offers ample opportunities for paddle boarding. Additionally, there is a growing trend of people using paddle boards for fitness and recreation, which has helped to increase the popularity of the sport.

In addition to having a large coastline, North America also has many lakes and rivers that are ideal for paddle boarding. This means that there are plenty of locations where people can try out the sport and find somewhere that they enjoy paddling. Additionally, the weather in North America is generally conducive to paddle boarding, with warm summers and relatively calm waters making it possible to paddle board year-round in many parts of the region.

All of these factors have combined to make North America the largest stand-up paddle board market in the world. With so many opportunities to try out the sport and plenty of locations to enjoy it, it is no surprise that paddlers from all over the world are flocking to North America.

Global Stand-up Paddle Market By Geography, 2022-2028
  • Largest
  • Fastest

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Global Stand-up Paddle Board Market Dynamics

Driver

There are a few key factors that have driven the recent growth in popularity of stand-up paddle boarding (SUP).

  • First, SUP is a great way to get outside and enjoy the water without having to invest in a lot of expensive gear. Unlike traditional surfing, all you need is a board and a paddle, which can be easily rented or purchased for relatively low cost.
  • Second, SUP is relatively easy to learn and does not require a significant amount of experience or skill to enjoy. Even first-time paddlers can quickly get out on the water and start exploring.
  • Third, SUP provides a great workout while still being enjoyable and relaxing. Paddleboarding uses both upper and lower body muscles, gives a core workout, and can even help improve end-users’ balance.
  • Fourth, Stand-up paddle boarding is versatile and can be enjoyed in many different ways. People can paddle on flatwater like lakes and rivers, catch some waves in the ocean, do yoga or Pilates on board, fish from SUP, or even race against other paddlers. These factors are majorly driving growth of the stand-up paddle board market.
  • And finally, one of the best things about SUP is that it can be enjoyed by people of all ages – young and old alike – making it the perfect activity for families or groups of friends

Restraint

  • Lack of awareness is perhaps the biggest factor limiting the growth of stand-up paddle board market. Many people simply don't know that the sport exists or that it could be something they might enjoy.
  • High entry costs are also a big barrier to entry for many potential paddlers. A good quality board and paddle can easily cost over $250, which is a lot of money for something that user may not even end up enjoying.
  • Difficult learning curve is another major issue. Stand-up paddle boarding looks deceptively easy, but it actually takes quite a bit of practice to get good at it. Even once mastered the basics, there are still plenty of challenges that can make it difficult to progress further in the sport.
  • Limited locations to paddle is another significant factor limiting stand-up paddle board market growth. Stand-up paddle boarding requires calm water conditions, so there are only so many places where it's possible to go paddling.

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Global Stand-up Paddle Board Market Competitive Landscape

In the wake of millennials moving into larger apartments, and wanting to get active, there has been a boom in the stand-up paddle board market. Manufacturers are vying for this growing market by coming up with new and innovative designs. Some of the most popular brands include OBX, Volvoo, Aqua Boardz, and Stand-Up Paddleboards.

Now that there is a wider variety of brands available, it is hard for consumers to decide which one to buy. In line with this, manufacturers are trying to compete in the market by offering different types of boards and accessories. Some companies are focusing on making the board more versatile so that it can be used for different activities such as surfing, SUPing, and kayaking. Others are emphasizing the fun factor by creating unique designs and colors. Still others in the stand-up paddle board market are promoting their boards as environmentally friendly thanks to their minimal impact on marine life.

Top Player's Company Profiles

  • Aquaspro Sports & Leisure Company Limited
  • Anhui Light Industries International Co. Ltd
  • AKSPORT
  • Ben Buckler Boards
  • Blue Planet Surf
  • Coreban
  • C4 Waterman
  • Cascadia Board Co.
  • DWF Sports Co., LTD.
  • Dunn-Rite Products
  • Funky Sup
  • F-One
  • Gili Sports
  • Honu Stand Up Paddle Boards
  • Hobie Cat Company
  • Imagine Nation Sports, LLC.
  • Kona Enterprises Inc.
  • Laird Stand Up
  • Mistral
  • NAISH
  • NRS
  • Ocean Sports
  • Rave Sports Inc.
  • Red Paddle Co
  • Ride the Tide
  • Sea Eagle Boats, Inc.
  • Silver Surf Surfboards
  • Simmer Style
  • Starboard
  • SURFTECH, LLC.
  • Tahe Outdoors
  • Tahoe SUP
  • Tower Paddle Boards LLC
  • WildSup
  • Whitehall Reproductions Canada Ltd. Dba
  • Yolo Board LLC
  • YOB Australia 
  • Zeal Surf

Recent Developments

  • In 2021, Blue Planet Surf took over the management of Tropical Rush Store. This would benefit the company in improving its sales of stand-up paddle board along with create better demand for SUP board rental services.
  • In 2019, Funky Sup introduced a new SUP board having picture in 2D & 3D of sea animals for kids.
  • In 2021, Dunn-rite Products introduced new floral inflatable SUP board with a maximum weight capacity of 435lbs and a width of 32 inches.

Global Stand-up Paddle Board Key Market Trends

  • Popularity of stand-up paddle board market continues to grow exponentially. This is due in large part to the fact that it is a relatively new sport, and people are just now discovering its many benefits.
  • More and more people are using inflatable SUPs, which are easier to transport and store than traditional SUPs.
  • An increasing number of people are using SUPs for fitness purposes, as it is an excellent workout for both the upper and lower body.
  • Yoga and paddle boarding are becoming increasingly popular among women, as they offer a great way to relax and get fit at the same time across global stand-up paddle board market.
  • Stand-up paddle boarding is also gaining popularity among children and teenagers, as it is a fun activity that can be enjoyed by the whole family.

Global Stand-up Paddle Board Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

Global stand-up paddle board market is a rapidly growing market with immense potential. According to the Outdoor Industry Association, sales of stand-up paddle boards grew by over 20% from 2014 to 2020, and continue to grow at a similar rate. This growth is being driven by the increasing popularity of the sport, as well as the wide range of benefits that it offers.

There are a number of different types of paddle boards available on the market, which cater to different styles of paddling and different levels of experience. Inflatable paddle boards are becoming increasingly popular due to their portability and ease-of-use, while racing boards and surfboards are also popular among those looking for more performance-oriented designs.

Report Metric Details
Market size value in 2021 USD 1.35 billion
Market size value in 2028 USD 2.61 billion
Growth Rate 9.7%
Base year 2021
Forecast period 2022-2028
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • All-Round, Flatwater, Race, Surf SUP Board
  • Material
    • PVC, Epoxy, Fiberglass, Plastics
  • Board Type
    • Solid, Inflatable SUP Board
  • Sales Channel
    • Offline, Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Aquaspro Sports & Leisure Company Limited
  • Anhui Light Industries International Co. Ltd
  • AKSPORT
  • Ben Buckler Boards
  • Blue Planet Surf
  • Coreban
  • C4 Waterman
  • Cascadia Board Co.
  • DWF Sports Co., LTD.
  • Dunn-Rite Products
  • Funky Sup
  • F-One
  • Gili Sports
  • Honu Stand Up Paddle Boards
  • Hobie Cat Company
  • Imagine Nation Sports, LLC.
  • Kona Enterprises Inc.
  • Laird Stand Up
  • Mistral
  • NAISH
  • NRS
  • Ocean Sports
  • Rave Sports Inc.
  • Red Paddle Co
  • Ride the Tide
  • Sea Eagle Boats, Inc.
  • Silver Surf Surfboards
  • Simmer Style
  • Starboard
  • SURFTECH, LLC.
  • Tahe Outdoors
  • Tahoe SUP
  • Tower Paddle Boards LLC
  • WildSup
  • Whitehall Reproductions Canada Ltd. Dba
  • Yolo Board LLC
  • YOB Australia 
  • Zeal Surf
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Stand-up Paddle Board Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Stand-up Paddle Board Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Stand-up Paddle Board Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Stand-up Paddle Board Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Stand-up Paddle Board Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Stand-up Paddle Board Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Stand-Up Paddle Board Market was valued at USD 1.35 billion in 2021 and it is expected to reach at USD 2.61 billion by 2028, at a CAGR of 9.7% over the forecast period (2022-2028).

In the wake of millennials moving into larger apartments, and wanting to get active, there has been a boom in the stand-up paddle board market. Manufacturers are vying for this growing market by coming up with new and innovative designs. Some of the most popular brands include OBX, Volvoo, Aqua Boardz, and Stand-Up Paddleboards. 'Aquaspro Sports & Leisure Company Limited','Anhui Light Industries International Co. Ltd','AKSPORT','Ben Buckler Boards','Blue Planet Surf','Coreban','C4 Waterman','Cascadia Board Co.','DWF Sports Co., LTD.','Dunn-Rite Products','Funky Sup','F-One','Gili Sports','Honu Stand Up Paddle Boards','Hobie Cat Company','Imagine Nation Sports, LLC.','Kona Enterprises Inc.','Laird Stand Up','Mistral','NAISH','NRS','Ocean Sports','Rave Sports Inc.','Red Paddle Co','Ride the Tide','Sea Eagle Boats, Inc.','Silver Surf Surfboards','Simmer Style','Starboard','SURFTECH, LLC.','Tahe Outdoors','Tahoe SUP','Tower Paddle Boards LLC','WildSup','Whitehall Reproductions Canada Ltd. Dba','Yolo Board LLC','YOB Australia ','Zeal Surf'

First, SUP is a great way to get outside and enjoy the water without having to invest in a lot of expensive gear. Unlike traditional surfing, all you need is a board and a paddle, which can be easily rented or purchased for relatively low cost.

Popularity of stand-up paddle board market continues to grow exponentially. This is due in large part to the fact that it is a relatively new sport, and people are just now discovering its many benefits.

There are a number of reasons why North America is the largest stand-up paddle board market. For one, the region has a large coastline that offers ample opportunities for paddle boarding. Additionally, there is a growing trend of people using paddle boards for fitness and recreation, which has helped to increase the popularity of the sport.

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Global Stand-up Paddle Board Market

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