Sun Care Wipes Market Size, Share, Growth Analysis, By SPF(SPF 4, SPF 15, SPF 30, SPF 50), By Skin Type(Normal, Dry, Oily), By Distribution Channel(Online, Offline), By Region - Industry Forecast 2025-2032

Sun Care Wipes Market was valued at USD 186.00 Million in 2019, and it is expected to reach a value of USD 274.18 Million by 2031, at a CAGR of 5.7% over the forecast period (2024-2031).

The prominent players operating in the market are constantly adopting various growth strategies in order to stay afloat in the market. Product launches, innovations, mergers, and acquisitions, collaborations and partnerships, and intensive R&D are some of the growth strategies that are adopted by these key players to thrive in the competitive market. The key market players are also constantly focused on R&D in order to supply industries with the most efficient and cost-effective solutions. 'Kimberly-Clark Corporation (US)', 'NICE-PAK Inc. (US)', 'Edge well Personal Care (US)', 'Clorox Company (US)', 'Orchid Paper Products Company (US)', 'AbitibiBowater Inc. (Canada)', 'Kruger Inc. (Canada)', 'Asian Pulp & Paper (Indonesia)', 'Svenska Cellulosa AB (Sweden)', 'Hengan (China)', 'CMPC Tissue SA (Chile)', 'Sofidel Group (Italy)'

The market is being driven by the rising awareness of sun care wipes for protecting skin from harmful UV radiation. Due to the prevalence of skin problems, consumers are particularly concerned about the health of their skin. The market is also driven by consumers' increased attempts to take better care of their skin. Sun protection products can help prevent ageing and damage from too much sun exposure. A significant portion of the market growth is being driven by the growing number of market players competing in the sun care wipes to offer cutting-edge sun care products.

Use of biodegradable materials in the production of sustainable wipes to promote market growth. In order to minimize plastic pollution problems and support environmental sustainability, industry groups and major players now concentrate on providing sun care wipes and related products made of biodegradable materials such as recycled plastic, organic cotton, natural bamboo, and others. This factor makes sustainable sun care wipes a prominent industry trend. Additionally, heightened consumer awareness of antimicrobial property-based disinfection products will present market expansion prospects.

North America will also rise in the competition as people in this region invest heavily on skincare products to protect themselves from sun damage and aging. People in this region previously would get sun tans by bathing in the sun but after social media marketing and awareness about sun damage, they have started taking sun protection seriously. This in turn boosts the demand for sun care wipes in this region.