Superfood Powders Market Size, Share, Growth Analysis, By Type(Fruits & Vegetables Powder and Herbs & Roots Powder), By Distribution Channel(Offline Market and Online Market), By Region - Industry Forecast 2024-2031

Global Superfood Powders Market size was valued at USD 7.10 billion in 2022 and is poised to grow from USD 7.61 billion in 2023 to USD 13.27 billion by 2031, growing at a CAGR of 7.2% in the forecast period (2024-2031).

The increasing awareness among consumers about the importance of adopting a healthy lifestyle has led to a surge in demand for superfood powders across the world. These powders are made by grinding nutrient-rich superfoods into a fine powder that can be added to food and beverages for regular consumption. Superfoods are becoming popular among health-conscious consumers due to their numerous benefits, including immune system support, detoxification, and stress reduction. This trend towards health and wellness products has encouraged food industry brands and companies to expand their product lines to include superfoods, thereby increasing their market share. Superfood powders are derived from antioxidant-rich vegetables and fruits and are designed to enhance overall health and immunity. For instance, moringa, which has detoxifying properties, has been increasingly used in food and beverages, such as green smoothies, teas, and salads. Consumers prefer these products as they are perceived to be ‘natural’ and have minimal impact on the environment, thus satisfying ethical concerns. As diet-related diseases such as obesity and diabetes become increasingly prevalent, consumers are opting for healthy diets that include functional foods with various benefits. This has led to the growing popularity of superfood products worldwide, particularly in the U.S., Canada, Germany, and France. The future market growth is expected to be driven by new product launches. The application of superfoods has also expanded to beverages, with chia seeds, pumpkin seeds, and sunflower seeds being increasingly used in blended powdered form. Superfood brands are incorporating these ingredients to capture a significant market share. Consumers are now seeking foods that boost gut and brain health while also being eco-friendly and socially responsible. Manufacturers are responding by testing alternative crops and aligning with suppliers that offer clean-label or organic goods.

US Superfood Powders Market is poised to grow at a sustainable CAGR for the next forecast year.