Surimi Market Size, Share, Growth Analysis, By Source(Tropical, and Cold Water), By Form(Frozen, and Fresh), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2285 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 61 |Figures: 70

Surimi Market Insights

Surimi Market size was valued at USD 3.56 billion in 2021 and is poised to grow from USD 3.78 billion in 2022 to USD 6.07 billion by 2030, growing at a CAGR of 6.1% in the forecast period (2023-2030).

The surimi market is a dynamic and thriving segment of the global seafood industry. Surimi, a seafood product made from minced fish or shellfish, is widely used as a versatile ingredient in various cuisines. The market's growth is propelled by factors such as changing dietary preferences, increasing demand for convenience foods, and the rising popularity of healthy and protein-rich diets.

Surimi finds extensive application in the production of imitation seafood products like crab sticks, fish cakes, and seafood salads. Its ability to mimic the texture and taste of real seafood makes it a popular choice among consumers seeking cost-effective and sustainable alternatives to traditional seafood.

The market is segmented based on types of surimi, including fish-based and crab-based surimi. Fish-based surimi accounts for the majority of the market share due to its widespread usage in a diverse range of products. Geographically, Asia-Pacific dominates the surimi market, owing to the traditional consumption of surimi-based products in countries like Japan, South Korea, and China.

With growing awareness about the health benefits of consuming seafood, coupled with the expansion of the food processing industry, the surimi market is projected to continue its upward trajectory. Manufacturers are focusing on innovations in processing techniques, flavor enhancement, and product diversification to cater to changing consumer demands and preferences. The surimi market's resilience and adaptability to evolving consumer trends make it an intriguing segment within the broader food industry landscape.

US Surimi Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 3.56 billion

Largest Segment

tropical source

Fastest Growth

tropical source

Growth Rate

6.1% CAGR

Global Surimi market ($ Bn)
Country Share for Asia Pacific Region (%)

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Surimi Market Segmental Analysis

The global surimi market is segmented on the basis of Source, Form, End-use, Distribution Channel and Region. Based on Type of Source the market is Segmented as, Tropical, and Cold Water. Based on Form the market is segmented as, Frozen, and Fresh. Based on End-User the segmented as B2B and B2C. Regional the market is segmented as, North America, Asia Pacific, Latin America, and Middle East & Africa (MEA)

Surimi Market Analysis By Source

Currently, the tropical source segment dominates the surimi market. Tropical sources, often originating from species like threadfin bream and lizardfish, are widely used in regions with a strong tradition of surimi consumption, such as Southeast Asia. These sources offer unique flavors and textures that have been favored by local cuisines for generations.

However, the cold water source segment is experiencing the fastest growth in the surimi market. Cold water sources typically involve fish species like Alaska pollock and Atlantic cod. The growing demand for surimi-based products in global markets, coupled with the increasing popularity of seafood-based diets, has led to the rising utilization of cold water sources. The surimi produced from cold water fish is known for its mild flavor, delicate texture, and ability to adapt to various cuisines, making it appealing to a broader consumer base.

Surimi Market Analysis By Form

In the surimi market, the form of surimi products is a significant segmentation factor, with frozen and fresh forms being the primary categories. Currently, the frozen surimi segment holds a dominating position in the market. Frozen surimi products offer convenience, longer shelf life, and ease of storage, making them a preferred choice for both consumers and manufacturers. The availability of a wide range of frozen surimi-based products in supermarkets, hypermarkets, and convenience stores further contributes to the dominance of this segment.

However, the fresh surimi segment is witnessing rapid growth and is considered the fastest-growing segment in the market. Consumers are increasingly seeking fresh and minimally processed food options, aligning with the trend of natural and healthier choices. Fresh surimi products are often perceived as having better taste and texture due to minimal processing. This demand is particularly pronounced among health-conscious consumers and those who prefer to create their own culinary creations at home. As a result, the fresh surimi segment is experiencing steady expansion, driven by the shift towards natural and nutritious food options in the modern food landscape.

Global Surimi market By Source

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Surimi Market Regional Insights

The surimi market exhibits varying dynamics across different regions, with Asia-Pacific emerging as the largest and most influential market. In Asia-Pacific, countries like Japan, South Korea, and China have deep-rooted culinary traditions that incorporate surimi in various dishes, contributing to the significant consumption of surimi-based products. The region's strong seafood culture, coupled with surimi's versatility and widespread use in imitation seafood products, has propelled Asia-Pacific to hold the largest market share.

Following closely as the second-largest region in the surimi market is North America. In this region, the growing demand for convenient and ready-to-eat seafood products has driven the consumption of surimi-based items such as crab sticks and fish cakes. The popularity of sushi and other Asian-inspired cuisine has also played a role in boosting the adoption of surimi products. Moreover, the rising awareness of the health benefits associated with consuming seafood is encouraging consumers in North America to incorporate surimi-based alternatives into their diets. The region's robust retail and foodservice sectors further contribute to the steady growth of the surimi market in North America.

Global Surimi market By Geography
  • Largest
  • Fastest

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Surimi Market Dynamics

Surimi Market Drivers

Increasing Demand for Seafood Alternatives:

  • Surimi serves as a versatile and cost-effective substitute for real seafood, making it an appealing option for consumers looking for seafood alternatives.

Rising Health Consciousness:

  • Surimi is often considered a healthier protein source due to its low-fat content. As consumers become more health-conscious, the demand for nutritious and protein-rich food options like surimi-based products is growing.

Surimi Market Restraints

Competition from Plant-Based Alternatives:

  • The growing popularity of plant-based diets and alternative protein sources could pose a challenge to the surimi market as consumers explore non-seafood options.

Perception and Quality Concerns:

  • Some consumers might perceive surimi products as highly processed and lacking the authentic taste and texture of real seafood, potentially impacting their acceptance.

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Surimi Market Competitive Landscape

The competitive landscape of the surimi market is characterized by the presence of a diverse range of players, including global seafood companies, food manufacturers, and regional players. These companies compete through strategies such as product innovation, quality enhancement, and geographical expansion. Many players are focusing on developing surimi products with improved texture, taste, and nutritional value to cater to evolving consumer preferences for healthier and more authentic alternatives. Key players in the surimi market often emphasize partnerships, collaborations, and acquisitions to strengthen their market position. They also invest in efficient supply chain management to ensure a steady supply of raw materials for surimi production. Moreover, marketing and promotional activities play a significant role in driving consumer awareness and acceptance of surimi-based products.

Surimi Market Top Player’s Company Profile

  • Maruha Nichiro Corporation
  • Nippon Suisan Kaisha, Ltd. (Nissui)
  • Thai Union Group PCL
  • Clearwater Seafoods Inc.
  • Ocean Choice International L.P.
  • Kibun Foods Inc.
  • StarKist Co.
  • Surimi Factory Co., Ltd.
  • Kanefuku Co., Ltd.
  • Golden Fresh Sdn. Bhd.
  • Sea Lord Corporation
  • Alpha Foods Co., Ltd.

Surimi Market Recent Developments

  • In January 2023, the Japanese company Nissin Foods announced the launch of a new plant-based surimi alternative called "Vegan Surimi." The product is made from konjac, seaweed, and pea protein.
  • In February 2023, the American company Good Catch Foods announced the launch of a new line of plant-based surimi products called "Good Catch Surimi." The products are made from a blend of legumes, such as lentils, chickpeas, and peas.
  • In March 2023, the Norwegian company Pelagia announced the opening of a new surimi processing plant in Vietnam. The plant is expected to produce 10,000 tonnes of surimi per year.

Surimi Key Market Trends

  • Rising Demand for Healthy and Convenient Protein Sources: With an increasing focus on health-conscious consumption, surimi has gained traction as a low-fat and protein-rich alternative to traditional seafood. The market benefits from its convenience, ease of preparation, and versatility in various cuisines, catering to consumers seeking nutritious and quick meal options.
  • Focus on Sustainability and Responsible Sourcing: Some players in the surimi market are actively addressing concerns related to responsible sourcing of raw materials. By implementing sustainable fishing practices and ensuring transparency in their supply chains, companies aim to resonate with environmentally conscious consumers.

Surimi Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global surimi market analysis, this market is a thriving segment of the seafood industry, and is witnessing robust growth globally. Key regions contributing to this growth include North America, Europe, Asia Pacific, and Latin America, where surimi's versatility and convenience align with consumer preferences for nutritious and easy-to-prepare food options. The market is segmented based on form, with frozen and fresh surimi products dominating the market due to their longer shelf life and availability. Drivers of the surimi market include increasing health consciousness among consumers, as surimi offers a low-fat and protein-rich alternative to traditional seafood. Additionally, the market benefits from rising demand for seafood imitation products, which mimic the taste and texture of various seafood types. Innovation in product offerings, sustainability initiatives, and the surge in global consumption of surimi-based dishes further propel the market's growth. These factors collectively contribute to the surimi market's expansion as it continues to meet the evolving preferences of diverse consumer segments across the globe.

Report Metric Details
Market size value in 2023 USD 3.56 billion
Market size value in 2031 USD 6.07 billion
Growth Rate 6.1%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Source
    • Tropical, and Cold Water
  • Form
    • Frozen, and Fresh
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Maruha Nichiro Corporation
  • Nippon Suisan Kaisha, Ltd. (Nissui)
  • Thai Union Group PCL
  • Clearwater Seafoods Inc.
  • Ocean Choice International L.P.
  • Kibun Foods Inc.
  • StarKist Co.
  • Surimi Factory Co., Ltd.
  • Kanefuku Co., Ltd.
  • Golden Fresh Sdn. Bhd.
  • Sea Lord Corporation
  • Alpha Foods Co., Ltd.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Surimi Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Surimi Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Surimi Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Surimi Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Surimi Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Surimi Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Surimi Market size was valued at USD 3.56 billion in 2021 and is poised to grow from USD 3.78 billion in 2022 to USD 6.07 billion by 2030, growing at a CAGR of 6.1% in the forecast period (2023-2030).

The competitive landscape of the surimi market is characterized by the presence of a diverse range of players, including seafood companies, food manufacturers, and regional players. These companies compete through strategies such as product innovation, quality enhancement, and geographical expansion. Many players are focusing on developing surimi products with improved texture, taste, and nutritional value to cater to evolving consumer preferences for healthier and more authentic alternatives. Key players in the surimi market often emphasize partnerships, collaborations, and acquisitions to strengthen their market position. They also invest in efficient supply chain management to ensure a steady supply of raw materials for surimi production. Moreover, marketing and promotional activities play a significant role in driving consumer awareness and acceptance of surimi-based products. 'Maruha Nichiro Corporation', 'Nippon Suisan Kaisha, Ltd. (Nissui)', 'Kyokuyo Co., Ltd.', 'Thai Union Group PCL', 'Clearwater Seafoods Inc.', 'Trident Seafoods Corporation', 'Ocean Choice International L.P.', 'Pacific Seafood Group', 'Kibun Foods Inc.', 'StarKist Co.', 'Surimi Factory Co., Ltd.', 'Kanefuku Co., Ltd.', 'Golden Fresh Sdn. Bhd.', 'Sea Lord Corporation', 'Alpha Foods Co., Ltd.'

Surimi serves as a versatile and cost-effective substitute for real seafood, making it an appealing option for consumers looking for seafood alternatives.

Rising Demand for Healthy and Convenient Protein Sources: With an increasing focus on health-conscious consumption, surimi has gained traction as a low-fat and protein-rich alternative to traditional seafood. The market benefits from its convenience, ease of preparation, and versatility in various cuisines, catering to consumers seeking nutritious and quick meal options.

The surimi market exhibits varying dynamics across different regions, with Asia-Pacific emerging as the largest and most influential market. In Asia-Pacific, countries like Japan, South Korea, and China have deep-rooted culinary traditions that incorporate surimi in various dishes, contributing to the significant consumption of surimi-based products. The region's strong seafood culture, coupled with surimi's versatility and widespread use in imitation seafood products, has propelled Asia-Pacific to hold the largest market share.

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