USD 91.93 billion
Sustainable Athleisure Market Size, Share, Growth Analysis, By Product(Athletic Apparel, Footwear, and Accessories), By Distribution channel(Online and offline retail), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG25J2050 |
Region:
Global |
Published Date: March, 2024
Pages:
223
|Tables:
61
|Figures:
75
Sustainable Athleisure Market Insights
Global Sustainable Athleisure Market size was valued at USD 91.93 billion in 2022 and is poised to grow from USD 96.53 billion in 2023 to USD 142.61 billion by 2031, at a CAGR of 5.0% during the forecast period (2024-2031).
The global sustainable athleisure market is experiencing significant growth, driven by increasing consumer demand for eco-friendly and versatile activewear.
This trend aligns with rising awareness of environmental concerns and health-conscious lifestyles.
Sustainable athleisure brands emphasize the use of recycled materials, ethical manufacturing, and transparent supply chains. As consumers seek comfortable yet stylish clothing for both workouts and daily wear, the market continues to expand.
Collaborations between fashion and fitness industries further fuel innovation. However, competition is intensifying, prompting companies to differentiate through unique designs, functional fabrics, and impactful sustainability initiatives to capture a larger share of this evolving market.
US Sustainable Athleisure Market is poised to grow at a sustainable CAGR for the next forecast year.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Online Retail
Fastest Growth
Offline Retail
Growth Rate
5.0% CAGR
Global sustainable athleisure market by region
Country Share for North America (%)
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Sustainable Athleisure Market Segmental Analysis
The global sustainable athleisure market can be segmented based on product type, and distribution channel. Product-wise it is segregated into athletic apparel, footwear, and accessories. Distribution channels include both brick-and-mortar stores and online platforms, catering to environmentally conscious shoppers. Geographically, the market spans North America, Europe, Asia-Pacific, and the rest of the world.
Sustainable Athleisure Market Analysis by Product
The athletic apparel segment tends to be one of the largest segments within the sustainable athleisure market. This is because clothing items like leggings, t-shirts, and hoodies are highly popular for both athletic and casual wear. Consumers are increasingly interested in activewear that not only meets their performance needs but also aligns with their values related to sustainability.
Sustainable athletic footwear has been experiencing significant growth due to increased consumer awareness about the environmental impact of traditional footwear manufacturing. Brands that prioritize sustainable materials, responsible production processes, and innovative designs have gained traction among eco-conscious consumers. This segment's growth can also be attributed to the rising trend of athleisure fashion and the adoption of comfortable and versatile footwear for various occasions.
Sustainable Athleisure Market Analysis By Distribution Channel
Online retail has emerged as one of the largest distribution channels for sustainable athleisure. The growth of e-commerce platforms and the ability to reach a global audience through online channels have contributed to its dominance.
The online retail segment has been experiencing rapid growth due to the increasing prevalence of e-commerce platforms and the convenience they offer. Consumers are becoming more comfortable with online shopping, and this trend has been further accelerated by the COVID-19 pandemic, which led to a surge in online purchases.
Global sustainable athleisure market by distribution channel
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Sustainable Athleisure Market Regional Insights
North America and Europe were among the largest markets for athleisure wear, with the United States being a key contributor due to its large population, fitness culture, and fashion-conscious consumers. These regions had a well-established infrastructure for both traditional activewear and sustainable fashion.
The Asia-Pacific region, especially China and South Korea, was considered one of the fastest-growing markets for athleisure due to the increasing middle-class population, urbanization, and a burgeoning interest in fitness and wellness. The market potential in these regions was significant due to the combination of a large population and changing consumer preferences.
Global sustainable athleisure market by Region
- Largest
- Fastest
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Sustainable Athleisure Market Dynamics
Sustainable Athleisure Market Drivers
Growing Awareness of Sustainability
- Increased awareness of environmental and social issues has led to a shift in consumer preferences towards sustainable and eco-friendly products. Athleisure brands that focus on using organic materials, reducing waste, and adopting ethical manufacturing practices can attract a growing segment of environmentally conscious consumers.
Health and Wellness Trends
- The global emphasis on health and wellness, particularly among younger generations, has led to a rise in demand for comfortable and versatile clothing suitable for both exercise and daily wear. Athleisure wear fits this trend perfectly, offering functional and stylish clothing that aligns with active lifestyles.
Innovation in Sustainable Materials
- Advances in sustainable textiles and fabrics, such as recycled polyester, organic cotton, and biodegradable materials, have enabled athleisure brands to create products with reduced environmental impact. Consumers are increasingly seeking out clothing that minimizes resource consumption and promotes circularity.
Sustainable Athleisure Market Restraints
Higher Costs
- Producing sustainable athleisure often involves using higher quality materials and adopting more ethical manufacturing practices, which can result in higher production costs. This can potentially lead to higher retail prices, which might deter price-sensitive consumers.
Limited Performance
- Some sustainable materials may not yet match the performance characteristics of traditional synthetic fabrics in terms of moisture-wicking, breathability, and durability. Brands need to strike a balance between sustainability and functional performance to meet consumer expectations.
Market Competition and Education
- While the demand for sustainable athleisure is increasing, the market is also becoming more competitive. Educating consumers about the benefits of sustainable materials and practices can be a challenge, as it requires breaking established consumption habits and communicating the value proposition effectively.
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Sustainable Athleisure Market Competitive Landscape
The global sustainable athleisure market's competitive landscape is vibrant and diverse, with established players like Adidas, Nike, and Puma expanding their sustainable product lines. Innovative newcomers such as Patagonia and Outdoor Voices are gaining traction with their eco-friendly offerings. These companies emphasize sustainable materials, ethical production practices, and recycling initiatives to attract environmentally conscious consumers. Collaborations with eco-friendly influencers and celebrities further intensify competition. Market growth is driven by rising consumer awareness of sustainability and a growing preference for versatile activewear that aligns with ethical values, shaping a dynamic and fiercely competitive industry landscape.
Sustainable Athleisure Market Top Player’s Company Profiles
- Puma - Germany
- Lululemon Athletica - Canada
- Columbia Sportswear - United States
- Gap Inc. (Athleta) - United States
- Reebok - United States
- Outdoor Voices - United States
- Fabletics - United States
- New Balance - United States
- Patagonia - United States
- ASICS - Japan
- Sweaty Betty - United Kingdom
- Lorna Jane - Australia
- Varley - United Kingdom
- Alo Yoga - United States
- Tracksmith - United States
- Outdoor Voices - United States
- Electric & Rose - United States
Sustainable Athleisure Market Recent Developments
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In January 2024, Lululemon took a huge move beyond athleisure by venturing into the Indian wellness market. This strategic choice goes past just growing their market; it implies a profound jump into a culture where health is profoundly imbued in day-to-day existence.
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In February 2024, Bharat Tex 2024, set to take place from February 26-29 in New Delhi, is a major global textile event organized by a group of 11 Textile Export Promotion Councils with support from the Ministry of Textiles, Government of India. This exceptional platform aims to display India's complete textile value chain while showcasing strengths in fashion, traditional crafts, and sustainability efforts. Ahead of the event, Fibre2Fashion interviews co-chairman Bhadresh Dodhia to discuss the event's significance, particularly regarding man-made fiber textiles and technical textiles.
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In November 2023, Hyosung unveiled new certified sustainable textile solutions at ISPO. By extending its creora® Bio-Based elastane offering, Hyosung plans to make a more grounded and more detectable sustainable narrative. The organization currently makes different choices for the yarn to contain a higher level of renewable resources.
Sustainable Athleisure Key Market Trends
- Rise in Eco-Friendly Materials and Production: One of the main trends in the sustainable athleisure market was the growing emphasis on eco-friendly materials and production processes. Consumers were becoming more conscious of the environmental impact of their clothing choices. This led to an increased demand for activewear, and athleisure made from sustainable and recycled materials, such as organic cotton, bamboo, recycled polyester, and other innovative fabric blends. Brands were focusing on transparency in their supply chains and manufacturing processes to highlight their commitment to sustainability.
- Focus on Ethical and Fair Labor Practices: Another significant trend was the emphasis on ethical and fair labor practices throughout the supply chain. Consumers were not only concerned about the environmental impact of their clothing but also about the conditions under which the clothing was produced. Brands that were able to demonstrate fair labor practices, safe working conditions, and responsible sourcing of materials gained a competitive edge in the market. This trend aligned with the broader movement towards socially responsible consumerism.
- Integration of Technology: Technology was playing a larger role in the athleisure market, with advancements like smart fabrics and wearable technology. This allowed consumers to track their fitness levels, monitor health metrics, and even enhance their workout experiences. Sustainable athleisure brands were integrating these technologies into their products, catering to consumers who were seeking both performance and sustainability in their activewear.
Sustainable Athleisure Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, the global sustainable athleisure market is poised for promising growth as consumers increasingly prioritize eco-friendly and versatile activewear options. With a growing awareness of environmental impact, brands adopting sustainable materials and ethical production practices will likely thrive. As health and wellness trends persist, coupled with the desire for comfortable yet stylish clothing, athleisure's popularity is projected to rise. However, market players must navigate challenges such as material innovation, competitive pricing, and shifting consumer preferences. Overall, the intersection of sustainability, fashion, and fitness indicates a favorable trajectory for the global sustainable athleisure market, driven by conscientious consumer choices.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 91.93 billion |
| Market size value in 2031 | USD 142.61 billion |
| Growth Rate | 5.0% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sustainable Athleisure Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sustainable Athleisure Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sustainable Athleisure Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sustainable Athleisure Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sustainable Athleisure Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sustainable Athleisure Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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