Sustainable Athleisure Market Size, Share, Growth Analysis, By Product(Athletic Apparel, Footwear, and Accessories), By Distribution channel(Online and offline retail), By Region - Industry Forecast 2024-2031

Sustainable Athleisure Market size was valued at USD 91.93 billion in 2022 and is poised to grow from USD 96.53 billion in 2023 to USD 142.61 billion by 2031, at a CAGR of 5.0% during the forecast period (2024-2031).

The sustainable athleisure market's competitive landscape is vibrant and diverse, with established players like Adidas, Nike, and Puma expanding their sustainable product lines. Innovative newcomers such as Patagonia and Outdoor Voices are gaining traction with their eco-friendly offerings. These companies emphasize sustainable materials, ethical production practices, and recycling initiatives to attract environmentally conscious consumers. Collaborations with eco-friendly influencers and celebrities further intensify competition. Market growth is driven by rising consumer awareness of sustainability and a growing preference for versatile activewear that aligns with ethical values, shaping a dynamic and fiercely competitive industry landscape. 'Nike - United States', 'Adidas - Germany', 'Puma - Germany', 'Under Armour - United States', 'Lululemon Athletica - Canada', 'Columbia Sportswear - United States', 'Gap Inc. (Athleta) - United States', 'Reebok - United States', 'Outdoor Voices - United States', 'Fabletics - United States', 'New Balance - United States', 'Patagonia - United States', 'ASICS - Japan', 'Sweaty Betty - United Kingdom', 'Lorna Jane - Australia', 'Varley - United Kingdom', 'Alo Yoga - United States', 'Tracksmith - United States', 'Outdoor Voices - United States', 'Electric & Rose - United States'

Increased awareness of environmental and social issues has led to a shift in consumer preferences towards sustainable and eco-friendly products. Athleisure brands that focus on using organic materials, reducing waste, and adopting ethical manufacturing practices can attract a growing segment of environmentally conscious consumers.

Rise in Eco-Friendly Materials and Production: One of the main trends in the sustainable athleisure market was the growing emphasis on eco-friendly materials and production processes. Consumers were becoming more conscious of the environmental impact of their clothing choices. This led to an increased demand for activewear, and athleisure made from sustainable and recycled materials, such as organic cotton, bamboo, recycled polyester, and other innovative fabric blends. Brands were focusing on transparency in their supply chains and manufacturing processes to highlight their commitment to sustainability.

North America and Europe were among the largest markets for athleisure wear, with the United States being a key contributor due to its large population, fitness culture, and fashion-conscious consumers. These regions had a well-established infrastructure for both traditional activewear and sustainable fashion.