USD 181.3 Trillion
Sustainable Tourism Market Size, Share, Growth Analysis, By Type(Nature & Wildlife, Cultural, and Rural), By Application(Solo, group, family, couples), By Age Group(Generation X, Generation Y, and Generation Z), By Sales Channel(Travel Agents, and Direct), By Consumer Orientation(Men, Women, and Children), By Tourist Type(Domestic, International), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25O2018 |
Region:
Global |
Published Date: July, 2024
Pages:
223
|Tables:
168
|Figures:
72
Sustainable Tourism Market Insights
Sustainable Tourism Market size was valued at USD 181.3 Trillion in 2023 and is poised to grow from USD 198.2 Trillion in 2024 to USD 455.8 Trillion by 2032, growing at a CAGR of 0.134 during the forecast period (2025-2032).
The Global Sustainable tourism market Growth is mostly being driven by the availability of inexpensive flights, increased urbanization, and the growing appeal of solo travel, immersive travel, and outdoor recreational activities. Ecotourism is expanding as a result of government initiatives and the increased awareness of the negative effects of tourism on the environment, including habitat loss, soil erosion, and water pollution. Sustainable tourism travelers are also driving this expansion.
The World Tourism Organization (UNWTO) has released a historic analysis that predicts that by 2030, emissions from the tourism sector related to transportation might account for as much as 5.3% of all emissions from human activity. To support its promise to expedite the decarburization process and adopt environmental sustainability, the tourism industry must now collaborate closely with the transportation sector and government groups. The anticipated outcome of this is to propel the expansion of the worldwide market and elevate customer enthusiasm for environmentally conscious travel.
Governments and associations, however, redefined travel and tourism rules, and as a result, the industry began to perform well as a result of the governments lowering travel and tourist limits. In the upcoming years, there will likely be significant increase in the global industry due to the aging population's growing desire for nature-based travel and a paradigm shift in consumer behavior toward sustainability.
Over the last ten years, tourists, particularly younger ones, have become more and more interested in sustainable tourism. Customers are becoming more interested in sustainable travel as they become aware of the negative impacts of overtourism. Tour operators operating in various places have begun endorsing regenerative tourism as the way forward with regards to changing their vacation packages, having recognized the negative effects of unrestrained mass tourism.
Over half (55%) of all travelers worldwide have made the decision to travel sustainably and are choosing sustainable travel options in 2019, according to study data released by Booking.com. The information demonstrates how consumer perceptions of the negative effects of mass tourism have evolved over time and how the impact of climate change is now a significant factor to be taken into account when purchasing travel packages.
Government agencies like the United Nations Educational, Scientific, and Cultural Organization (UNESCO) and the World Tourism Organization (WTO) are pushing the tourism sector in an effort to draw travelers from all over the world. Nations such as the United Arab Emirates (UAE) have initiated several sustainability programs and initiatives to save the environment and position themselves as worldwide leaders in environmentally conscious travel destinations.
To promote ecotourism and regional travel, for example, the Kingdom of Saudi Arabia initiated a number of programs in March 2021. In order for tourism in the region to contribute 10% of Saudi Arabia's GDP by 2030, the nation wants to lessen its reliance on oil. Through improved transit capacity and easier access to remote tourist destinations, public-private partnerships will lead to market development and financial opportunities for the local stakeholders.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Family
Fastest Growth
Solo
Growth Rate
0.134 during the forecast period (2025-2032).% CAGR
Global Sustainable Tourism Market ($ Tn)
Country Share For Europe Region (%)
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Sustainable Tourism Market Segmental Analysis
The Global Sustainable tourism market is segmented based on type, application, age group, sales channel, consumer orientation, tourist type, and region. By type, the market is segmented into nature & wildlife, cultural and rural. By application, the market is segmented into Solo, group, family, and couples. By age group, the market is segmented generation X, generation Y, and generation Z. By sales channel, the market is segmented into travel agents and direct. By consumer orientation, the market is segmented into men, women and children. By tourist type, the market is segmented into domestic and international. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Analysis By Application
In 2023, our analysis indicates that family tourism is the largest sub-segment within the global sustainable tourism market. The increasing demand for eco-friendly tours and educational and recreational activities in which all members of families of every age participate acts as one of the leading growth factors for this segment. Families have become more sensitive to the ecological impact of their travels and are seeking destinations that encourage sustainability, conservation, and cultural immersion. This trend is also encouraged by the fact that more disposable incomes are being had, coupled with the yearning to experience unique moments of travel that provide entertainment and education among children and adults alike.
Our analysis reveals that solo tourism is the fastest growing sub-segment within the global sustainable tourism market. This growth is largely attributed to the increasing trend of solo travelers seeking authentic, off-the-beaten-path experiences that align with their personal values of sustainability and minimal environmental impact. The rise of digital nomadism and the flexibility of remote work have also contributed to this trend, as more individuals opt for sustainable travel options that allow them to explore new cultures and environments while minimizing their carbon footprint. Moreover, solo travelers are often more inclined to engage in eco-friendly activities such as volunteering and community-based tourism.
Global Sustainable Tourism Market By Application
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Sustainable Tourism Market Regional Insights
In 2023, Europe accounted for the greatest revenue share, mostly due to an increase in desire for nature-based experiences, mass tourist dissatisfaction, and growing environmental concerns. In an effort to attract tourists while preserving their natural surroundings, several places are launching eco-friendlier destination packages in response to the growing demand for environmentally conscious travel and activities. The CBI (Ministry of Foreign Affairs) reports that 15% of German tourists cite the presence of nature as their top attraction. Governments and tourists in Europe have begun to focus more on sustainability issues such as plastic pollution, climate change, air and water pollution, land and water usage, and the detrimental effects of overtourism on host communities. Moreover, growing disposable income, an increase in millennials and young people's preference for ecotourism, and the expansion of leisure travel.
Over the course of the projection period, Asia Pacific is anticipated to grow at the quickest CAGR of 16.0%. An increasing number of travelers in Asia are reconsidering their travel plans in an effort to make their travels more morally sound in order to decrease the negative economic and social consequences that they have on the residents and the environment in the places they visit. In an effort to reduce their carbon footprint within the travel ecosystem, airlines, lodging facilities, and transportation providers are reacting to the need for sustainable tourism.
Global Sustainable Tourism Market Geography
- Largest
- Fastest
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Sustainable Tourism Market Dynamics
Drivers
Rising Demand for Sustainable Travel Options
- A revolutionary change in the travel industry has been brought about by the growing worldwide awareness of urgent environmental challenges, which has compelled tourists to actively look for sustainable and environmentally friendly solutions. People are being more thoughtful about their travel decisions as the globe struggles with the effects of climate change and biodiversity loss. The increasing demand for sustainable tourism can be attributed to this increased awareness of environmental issues.
- Furthermore, modern visitors are in search of experiences that both uphold their morals and benefit the environment; they no longer settle for ordinary sightseeing. Tourism-related firms have been forced to adjust and adopt sustainable practices because of this change in customer behaviour. More and more tourists are choosing travel places that support social and environmental responsibility, such as eco-friendly lodgings, ethical tour operators, and community-focused programs.
- Governments and international organizations are also contributing, enacting laws and establishing certificates that encourage and acknowledge eco-friendly travel activities. As an illustration, the Sustainable Development Goals (SDGs) will be furthered by tourism with the debut of a new dashboard in September 2023, thanks to a partnership between the UNWTO and India's G20 Presidency. Consequently, in response to the worldwide push for responsible travel, the sustainable tourism business is booming.
- Growing tourism is not just a matter of economics it also represents a shared commitment to reducing tourism's negative environmental effects and promoting its beneficial effects on local communities. The tourism industry's future is expected to be shaped by these elements, which also fuel demand for environmentally friendly vacation options that balance discovery and preservation.
Restraints
Cost implications
- Although adopting sustainable practices in the tourism sector is essential for social and environmental responsibility, it may be very expensive for enterprises. The desire for sustainable tourism may be significantly hampered by the high upfront expenditures of building energy-efficient systems, adopting eco-friendly technologies, and making sure that garbage is managed responsibly. It might be difficult for small and medium-sized businesses to set aside funds for these upfront costs, which could restrict their capacity to fully engage in the sustainable tourism scene.
Sustainable Tourism and Financial Realisms in Balance
- Businesses have significant challenges when balancing the short-term financial rewards with the long-term sustainability advantages due to the cost issue. Businesses continue to place a high value on the economic viability of incorporating eco-friendly travel practices, even considering the growing customer appetite for such experiences. To get over this barrier, governments and industry players must work together to provide monetary rewards, financial aid, and other forms of support for companies that adopt sustainable practices.
- Businesses can also use strategic communication to bridge the gap between consumer demand and the financial hurdles of implementation by emphasizing the sustainability-related long-term cost savings, improved brand reputation, and market distinctiveness. The sustainable tourism industry can only grow and benefit businesses, the environment, and environmentally conscious tourists by working together and finding creative financing alternatives.
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Sustainable Tourism Market Competitive Landscape
The players are primarily involved in setting a new benchmark for environmentally friendly travel. In addition, other stakeholders are employing diverse marketing tactics to promote the same, like informing the Global Sustainable Tourism Council about sustainable practices, methodologies, and resources.
Top Player’s Company Profiles
- Airbnb, Inc. (United States)
- Booking Holdings Inc. (United States)
- Expedia Group, Inc. (United States)
- TUI Group (Germany)
- Accor (France)
- Marriott International, Inc. (United States)
- Hilton Worldwide Holdings Inc. (United States)
- InterContinental Hotels Group PLC (United Kingdom)
- Delta Air Lines, Inc. (United States)
- American Airlines Group Inc. (United States)
- Emirates Group (United Arab Emirates)
- Qantas Airways Limited (Australia)
- Singapore Airlines Limited (Singapore)
- Tourism Holdings Limited (New Zealand)
- G Adventures (Canada)
- Intrepid Group (Australia)
- Lindblad Expeditions Holdings, Inc. (United States)
- Wilderness Safaris (Botswana)
- Grupo Xcaret (Mexico)
- Costa Cruise Lines (Italy)
Recent Developments
- November 2023: Launching its sustainable tourism series, Visit Keweenaw, the tourism body for the Keweenaw Peninsula, aims to raise awareness of light pollution prevention science and the region's black sky for upcoming generations.
- November 2023: Launching three unique hotel buildings with an eco-tourism focus, NEOM teamed up with Our Habitas. In the heart of a wadi oasis created by nature, these three new projects in Leyja will be situated between 400-meter-tall mountains.
- October 2023: An innovative worldwide research centre was established by the Tourism Global Center (STGC) of Saudi Arabia. Improved techniques that meet the needs of the travel and tourist industry as a whole and accelerate the industry's shift to climate neutrality are offered by the new global research centre.
- June 2022: To promote more sustainable and ethical travel destinations, the Indian Ministry of Tourism collaborated with the United Environment Program (UNEP), the Responsible Tourism Society of India (RTSOI), and other organizations to host a national summit. The national plan for responsible traveller campaigns and sustainable tourism was introduced by the Indian Tourism Ministry. The promotion is expected to encourage support for sustainable tourist values, such as sociocultural, economic, and environmental sustainability, according to the ministry of tourism.
Sustainable Tourism Key Market Trends
- Sustainability and responsible tourism: An important development in the ecotourism industry is the emphasis on sustainability and ethical travel. This includes initiatives to promote local communities, minimize waste, and reduce carbon emissions.
- Technology and social media: A further trend in the ecotourism industry is the growing use of social media and technology as marketing tools for travel experiences. For example, social networking platforms can be used to interact with other travellers who share similar interests and share information, while virtual reality and augmented reality technology can offer tourists an immersive and informative experience. Furthermore, eco-friendly itineraries and reservations for sustainable travel can be made using internet platforms and apps.
Sustainable Tourism Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis on global ecotourism market is expected to experience significant growth in the coming years, driven years by increasing demand for sustainable and responsible tourism experience. The rise in environmental concerns and awareness of the negative impacts of traditional tourism on local communities and ecosystems is driving demand for ecotourism. Additionally, the growth of leisure tourism, increasing disposable income, and rising number of millennials and youth showing interest in ecotourism expected to further fuel the growth of the market. However, obstacles including the high price of eco-friendly travel and inadequate infrastructure in some places can impede market expansion. In general, the market is anticipated to keep expanding as more tourists look for morally and environmentally conscious travel experiences, and businesses react by coming up with creative solutions and programs that put social responsibility and environmental preservation first.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 181.3 Trillion |
| Market size value in 2032 | USD 455.8 Trillion |
| Growth Rate | 0.134 during the forecast period (2025-2032).% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Trillion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sustainable Tourism Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sustainable Tourism Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sustainable Tourism Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sustainable Tourism Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sustainable Tourism Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sustainable Tourism Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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