Sustainable Tourism Market Size, Share, Growth Analysis, By Type(Nature & Wildlife, Cultural, and Rural), By Application(Solo, group, family, couples), By Age Group(Generation X, Generation Y, and Generation Z), By Sales Channel(Travel Agents, and Direct), By Consumer Orientation(Men, Women, and Children), By Tourist Type(Domestic, International), By Region - Industry Forecast 2024-2031

In 2023, Europe accounted for the greatest revenue share, mostly due to an increase in desire for nature-based experiences, mass tourist dissatisfaction, and growing environmental concerns. In an effort to attract tourists while preserving their natural surroundings, several places are launching eco-friendlier destination packages in response to the growing demand for environmentally conscious travel and activities.  The CBI (Ministry of Foreign Affairs) reports that 15% of German tourists cite the presence of nature as their top attraction. Governments and tourists in Europe have begun to focus more on sustainability issues such as plastic pollution, climate change, air and water pollution, land and water usage, and the detrimental effects of overtourism on host communities. Moreover, growing disposable income, an increase in millennials and young people's preference for ecotourism, and the expansion of leisure travel.

Over the course of the projection period, Asia Pacific is anticipated to grow at the quickest CAGR of 16.0%. An increasing number of travelers in Asia are reconsidering their travel plans in an effort to make their travels more morally sound in order to decrease the negative economic and social consequences that they have on the residents and the environment in the places they visit. In an effort to reduce their carbon footprint within the travel ecosystem, airlines, lodging facilities, and transportation providers are reacting to the need for sustainable tourism.