Global Sustainable Tourism Market 

Sustainable Tourism Market Size, Share, Growth Analysis, By Type(Nature & Wildlife, Cultural, and Rural), By Application(Solo, group, family, couples), By Age Group(Generation X, Generation Y, and Generation Z), By Sales Channel(Travel Agents, and Direct), By Consumer Orientation(Men, Women, and Children), By Tourist Type(Domestic, International), By Region - Industry Forecast 2024-2031

Report ID: SQMIG25O2018 | Region: Global | Published Date: July, 2024
Pages: 223 | Tables: 168 | Figures: 72

Sustainable Tourism Market News

  • November 2023: Launching its sustainable tourism series, Visit Keweenaw, the tourism body for the Keweenaw Peninsula, aims to raise awareness of light pollution prevention science and the region's black sky for upcoming generations.  
  • November 2023: Launching three unique hotel buildings with an eco-tourism focus, NEOM teamed up with Our Habitas. In the heart of a wadi oasis created by nature, these three new projects in Leyja will be situated between 400-meter-tall mountains. 
  • October 2023: An innovative worldwide research centre was established by the Tourism Global Center (STGC) of Saudi Arabia. Improved techniques that meet the needs of the travel and tourist industry as a whole and accelerate the industry's shift to climate neutrality are offered by the new global research centre. 
  • June 2022:  To promote more sustainable and ethical travel destinations, the Indian Ministry of Tourism collaborated with the United Environment Program (UNEP), the Responsible Tourism Society of India (RTSOI), and other organizations to host a national summit. The national plan for responsible traveller campaigns and sustainable tourism was introduced by the Indian Tourism Ministry. The promotion is expected to encourage support for sustainable tourist values, such as sociocultural, economic, and environmental sustainability, according to the ministry of tourism. 
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Global Sustainable tourism market size was valued at USD 2.54 Trillion in 2022 and is poised to grow from USD 3.15 Trillion in 2023 to USD 7.74 trillion by 2031, at a CAGR of 14.94% during the forecast period (2024-2031).   

The players are primarily involved in setting a new benchmark for environmentally friendly travel. In addition, other stakeholders are employing diverse marketing tactics to promote the same, like informing the Global Sustainable Tourism Council about sustainable practices, methodologies, and resources. 'Airbnb, Inc. (United States) ', 'Booking Holdings Inc. (United States) ', 'Expedia Group, Inc. (United States) ', 'TUI Group (Germany) ', 'Accor (France) ', 'Marriott International, Inc. (United States) ', 'Hilton Worldwide Holdings Inc. (United States) ', 'InterContinental Hotels Group PLC (United Kingdom) ', 'Delta Air Lines, Inc. (United States) ', 'American Airlines Group Inc. (United States) ', 'Emirates Group (United Arab Emirates) ', 'Qantas Airways Limited (Australia) ', 'Singapore Airlines Limited (Singapore) ', 'Tourism Holdings Limited (New Zealand) ', 'G Adventures (Canada) ', 'Intrepid Group (Australia) ', 'Lindblad Expeditions Holdings, Inc. (United States) ', 'Wilderness Safaris (Botswana) ', 'Grupo Xcaret (Mexico) ', 'Costa Cruise Lines (Italy)'

A revolutionary change in the travel industry has been brought about by the growing worldwide awareness of urgent environmental challenges, which has compelled tourists to actively look for sustainable and environmentally friendly solutions. People are being more thoughtful about their travel decisions as the globe struggles with the effects of climate change and biodiversity loss. The increasing demand for sustainable tourism can be attributed to this increased awareness of environmental issues. 

Sustainability and responsible tourism: An important development in the ecotourism industry is the emphasis on sustainability and ethical travel. This includes initiatives to promote local communities, minimize waste, and reduce carbon emissions.  

In 2023, Europe accounted for the greatest revenue share, mostly due to an increase in desire for nature-based experiences, mass tourist dissatisfaction, and growing environmental concerns. In an effort to attract tourists while preserving their natural surroundings, several places are launching eco-friendlier destination packages in response to the growing demand for environmentally conscious travel and activities.  The CBI (Ministry of Foreign Affairs) reports that 15% of German tourists cite the presence of nature as their top attraction. Governments and tourists in Europe have begun to focus more on sustainability issues such as plastic pollution, climate change, air and water pollution, land and water usage, and the detrimental effects of overtourism on host communities. Moreover, growing disposable income, an increase in millennials and young people's preference for ecotourism, and the expansion of leisure travel.

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Global Sustainable Tourism Market 

Report ID: SQMIG25O2018

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