USD 0.6526 billion
Synbiotic Product Market Size, Share, Growth Analysis, By product(Functional Food & Beverages, Dietary Supplements and Others), By Distribution channel(Online and offline channel), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35I2130 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|Tables:
60
|Figures:
75
Synbiotic Product Market Insights
Synbiotic Product Market size was valued at USD 0.82 Billion in 2023 and is poised to grow from USD 0.89 Billion in 2024 to USD 1.64 Billion by 2032, growing at a CAGR of 8% during the forecast period (2025-2032).
Synbiotic is a food supplement that contains both probiotics and prebiotics. This functional food supplement is used to change, modify, and restore the pre-existing intestinal flora. Furthermore, synbiotic products help the intestinal environment run smoothly. Probiotic strains such as Bifidobacterium, Lactobacilli, S. boulardii, and Bifidobacterium coagulans, as well as prebiotics such as inulin, FOS, GOS, XOS, and fructans, are the most commonly used fibres that, when combined with probiotics, are known as synbiotics and can improve probiotic viability. Synbiotics product are intended to improve immunity, cognitive health, energy, and vitality. Functional foods have the potential to improve overall health by lowering the occurrence of noncommunicable diseases, increasing nutrient absorption, promoting better digestion, and ensuring proper weight management. As a result, buyers can expect to pay a premium to purchase such products.
Consumption of synbiotic supplements is increasing as per capita spending on healthcare and pharmaceutical services and products rises. Furthermore, manufacturers of synbiotic supplements are focusing on creating products that appeal to mothers and children in order to increase sales. Product differentiation remains a key strategy used by industry leaders to improve brand presence and expand consumer base. Companies that make nutritional supplements and food and beverages are fortifying their products with probiotics, prebiotics, and synbiotics to improve nutritional value and provide associated health benefits.
US Synbiotic Product Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
offline
Fastest Growth
online
Growth Rate
8% CAGR
Global Synbiotic Product Market 2022-2030 ($ Bn)
Country Share for Europe Region- 2022 (%)
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Synbiotic Product Market Segmental Analysis
symbiotic product market is segmented based on the product, distribution channel and region. Based on product, the market is segmented into Functional Food & Beverages, Dietary Supplements and Others. Based on distribution channel, the Synbiotic Product Market is segmented into online and offline channel. Based on Region Synbiotic Product Market is categorized into North America, Europe, Asia Pacific, Central & South America and Middle East & Africa.
Synbiotic Product Market Analysis by Product
Based on product, The synbiotic product market was dominated by functional foods and beverages. The growing use of functional foods and beverages to improve immunity, cardiovascular health, and digestive health is expected to open up new markets for synbiotic foods and beverages in the forecasting period. Nestle and Pfizer are collaborating with universities to improve understanding of how the microbiome affects human health.
The dietary supplements segment is expected to grow at the fastest rate during the forecast period. The main factor driving demand for synbiotic-based dietary supplements is high consumer awareness combined with widespread marketing. Furthermore, dietary supplements contain fewer calories, have a longer shelf life than dairy products, and do not require refrigeration. Furthermore, they are an excellent alternative for those who are lactose intolerant, which will increase demand for synbiotic-based dietary supplements in the coming years.
Synbiotic Product Market Analysis by Distribution Channel
Based on the distribution channel, The offline distribution channel dominated the synbiotic product market. High product visibility in retail and pharmacy stores is a major factor favouring offline sales of synbiotic products. Furthermore, an increasing number of retailers in countries such as India, China, and Brazil will boost segment growth in the coming years. The online distribution channel is expected to expand at the fastest CAGR. The growing familiarity and reliance of generation X, millennial, and generation Z parents on the internet and e-commerce is expected to drive synbiotic product sales through the online channel in the forecasting period.
Several value-added services provided by e-retailers, such as discounted prices, cash-on-delivery, and paybacks, are expected to drive the growth of online channels in the coming years. Aggregators and manufacturer-hosted e-commerce sites are included in this channel. Manufacturers have recognised the channel's potential, and as a result, they host their shopping websites to better meet the needs of their customers while maintaining a higher profit margin. Moreover, Third-party sellers sell products from both major manufacturers and local producers. They excel by developing a strong supply chain that extends beyond geographical boundaries. As a result, when customers buy from international players who may not be available in a particular geography, third-party suppliers provide the ideal solution.
Global Synbiotic Product Market By distribution channel 2022 (%)
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Synbiotic Product Market Regional Insights
Europe has emerged as the most important regional market. The region is expected to maintain its market lead in forecasting periods. Increasing awareness of synbiotic products, combined with high visibility of the products, has been the primary factor favouring demand for synbiotic products in recent years, and this trend is expected to continue over the forecast period.
Over the forecast period, Asia Pacific is expected to grow. A growing habit of eating away from home can have an impact on intestinal health, resulting in poor health. The growing use of probiotics and prebiotics in the treatment of irritable bowel syndrome and ulcerative colitis is expected to drive the regional market for synbiotic products.
Global Synbiotic Product Market By Geography, 2022-2030
- Largest
- Fastest
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Synbiotic Product Market Dynamics
Synbiotic Product Market Drivers
Rising Trend of Healthy Lifestyle to Bolster Market Growth
- The growing consumer preference for a healthy lifestyle has resulted in an increase in demand for functional foods and beverages. increasing the demand for Synbiotic products in both developed and developing countries around the world. Furthermore, the shift in consumer preference for nutritional supplements as a result of changes in lifestyle and eating habits is expected to drive demand for Synbiotic products in the coming years. Increased prebiotic and probiotic fortification of functional foods is expected to benefit market growth. The Synbiotic products help the intestinal environment function properly. They are primarily designed to improve the human intestine's immunity, energy, cognitive health, and vitality. They have the unique property of extending optimal health by lowering the prevalence of various noncommunicable diseases, improving nutrient absorption, assisting in better digestion, and ensuring good weight control. As a result, buyers must pay a premium for these items. Companies that make nutritional supplements and food and beverage products have added probiotics, prebiotics, and Synbiotics to their products to improve nutritional value and provide health benefits. All of these associated medicinal benefits act as growth drivers for the global synbiotic products market.
Synbiotic Product Market Restraints
Lack of Raw of Materials Leads to Expensive End Products
- The high manufacturing costs of synbiotics are a major impediment to the symbiotic market's growth. Synbiotics producers have limited production due to a lack of raw materials and a labour force. The global market for synbiotics is currently declining due to disruptions in the production and supply chain of food and beverage and pharmaceutical products. According to the World Health Organization, the Food and Agriculture Organization, and the European Food Safety Authority (EFSA), in their selection process, probiotic strains must meet both safety and functionality criteria, and those related to their technological usefulness must be categorically priced to address consumer and business affordability concerns.
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Synbiotic Product Market Competitive Landscape
symbiotic product market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.
Synbiotic Product Market Top Player's Company Profiles
- DuPont de Nemours, Inc.
- Chr. Hansen Holding A/S
- BioGaia AB
- Kerry Group plc
- Lallemand Inc.
- Danone S.A.
- Yakult Honsha Co., Ltd.
- Probi AB
- UAS Laboratories LLC
- Ganeden, Inc.
- Nexira SAS
- ADM
- Sabinsa Corporation
- Deerland Probiotics & Enzymes, Inc.
- Kemin Industries, Inc.
- Bifodan A/S
- Pure Encapsulations
- Synbiotics Corporation
- Genexa Inc.
- Lumen Bioscience, Inc.
Synbiotic Product Market Recent Developments
- In February 2022, Sabinsa launched a new product called ‘CurCousin’. The product gives healthy metabolism and also helps to maintain blood sugar levels.
- In April 2022, Danone announced a strategic alliance with Compania Cervecerias Unidas (CCU). The partnership is expected to upgrade the company’s operations and product portfolio in the region.
Synbiotic Product Key Market Trends
- The growing population's health issues have increased the demand for functional foods. As a result, there is now significant growth in demand for probiotics and prebiotics in available food and beverages. The pre-pro combo, which consists of two supplements in one dosage form, is an effective way to provide added value to consumers of convenience and paired products, thereby increasing market demand. The synbiotic products are primarily preferred in the form of dietary supplements, which are commonly delivered in the Licaps capsule-in-a-capsule technology, which is designed for the ingredient's preferred-time release. Market growth is aided by frequent product innovations.
Synbiotic Product Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our symbiotic product market analysis, in terms of product, foods and beverages dominates the market this is because of its growing application and in terms of distribution channel, the offline channel held the largest market value but in forecasting period it is expected that online channel will grow more owing to development and introduction of e commerce. Moreover, the rising number of Health conscious consumers and increasing awareness regarding high nutritive value of Synbiotics are driving the market expansion. Whereas, the high price range of synbiotic is poised to create the hurdles for the Synbiotic Market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 0.82 Billion |
| Market size value in 2032 | USD 1.64 Billion |
| Growth Rate | 8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Synbiotic Product Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Synbiotic Product Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Synbiotic Product Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Synbiotic Product Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Synbiotic Product Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Synbiotic Product Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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