Synbiotic Product Market Size, Share, Growth Analysis, By product(Functional Food & Beverages, Dietary Supplements and Others), By Distribution channel(Online and offline channel), By Region - Industry Forecast 2024-2031

Synbiotic Product Market size was valued at USD 0.76 billion in 2022 and is poised to grow from USD 0.82 billion in 2023 to USD 1.52 billion by 2031, growing at a CAGR of 8% in the forecast period (2024-2031).

symbiotic product market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'DuPont de Nemours, Inc.', 'Chr. Hansen Holding A/S', 'BioGaia AB', 'Kerry Group plc', 'Lallemand Inc.', 'Danone S.A.', 'Yakult Honsha Co., Ltd.', 'Probi AB', 'UAS Laboratories LLC', 'Ganeden, Inc.', 'Nexira SAS', 'ADM', 'Sabinsa Corporation', 'Deerland Probiotics & Enzymes, Inc.', 'Kemin Industries, Inc.', 'Bifodan A/S', 'Pure Encapsulations', 'Synbiotics Corporation', 'Genexa Inc.', 'Lumen Bioscience, Inc.'

The growing consumer preference for a healthy lifestyle has resulted in an increase in demand for functional foods and beverages. increasing the demand for Synbiotic products in both developed and developing countries around the world. Furthermore, the shift in consumer preference for nutritional supplements as a result of changes in lifestyle and eating habits is expected to drive demand for Synbiotic products in the coming years. Increased prebiotic and probiotic fortification of functional foods is expected to benefit market growth. The Synbiotic products help the intestinal environment function properly. They are primarily designed to improve the human intestine's immunity, energy, cognitive health, and vitality. They have the unique property of extending optimal health by lowering the prevalence of various noncommunicable diseases, improving nutrient absorption, assisting in better digestion, and ensuring good weight control. As a result, buyers must pay a premium for these items. Companies that make nutritional supplements and food and beverage products have added probiotics, prebiotics, and Synbiotics to their products to improve nutritional value and provide health benefits. All of these associated medicinal benefits act as growth drivers for the global synbiotic products market.

The growing population's health issues have increased the demand for functional foods. As a result, there is now significant growth in demand for probiotics and prebiotics in available food and beverages.  The pre-pro combo, which consists of two supplements in one dosage form, is an effective way to provide added value to consumers of convenience and paired products, thereby increasing market demand. The synbiotic products are primarily preferred in the form of dietary supplements, which are commonly delivered in the Licaps capsule-in-a-capsule technology, which is designed for the ingredient's preferred-time release. Market growth is aided by frequent product innovations.

Europe has emerged as the most important regional market.  The region is expected to maintain its market lead in forecasting periods. Increasing awareness of synbiotic products, combined with high visibility of the products, has been the primary factor favouring demand for synbiotic products in recent years, and this trend is expected to continue over the forecast period.