Synbiotic Product Market Size, Share, Growth Analysis, By product(Functional Food & Beverages, Dietary Supplements and Others), By Distribution channel(Online and offline channel), By Region - Industry Forecast 2024-2031

Synbiotic Product Market size was valued at USD 0.76 billion in 2022 and is poised to grow from USD 0.82 billion in 2023 to USD 1.52 billion by 2031, growing at a CAGR of 8% in the forecast period (2024-2031).

Synbiotic is a food supplement that contains both probiotics and prebiotics. This functional food supplement is used to change, modify, and restore the pre-existing intestinal flora. Furthermore, synbiotic products help the intestinal environment run smoothly. Probiotic strains such as Bifidobacterium, Lactobacilli, S. boulardii, and Bifidobacterium coagulans, as well as prebiotics such as inulin, FOS, GOS, XOS, and fructans, are the most commonly used fibres that, when combined with probiotics, are known as synbiotics and can improve probiotic viability. Synbiotics product are intended to improve immunity, cognitive health, energy, and vitality. Functional foods have the potential to improve overall health by lowering the occurrence of noncommunicable diseases, increasing nutrient absorption, promoting better digestion, and ensuring proper weight management. As a result, buyers can expect to pay a premium to purchase such products.

Consumption of synbiotic supplements is increasing as per capita spending on healthcare and pharmaceutical services and products rises. Furthermore, manufacturers of synbiotic supplements are focusing on creating products that appeal to mothers and children in order to increase sales. Product differentiation remains a key strategy used by industry leaders to improve brand presence and expand consumer base. Companies that make nutritional supplements and food and beverages are fortifying their products with probiotics, prebiotics, and synbiotics to improve nutritional value and provide associated health benefits.

US Synbiotic Product Market is poised to grow at a sustainable CAGR for the next forecast year.