USD 10.56 billion
Tampon Market Size, Share, Growth Analysis, By Product Type(Applicator Tampon, and Non-Applicator Tampon), By Material Type(Cotton, Rayon, and Blended), By Source(Organic, and Conventional), By Nature(Scented, and Unscented), By Price Range(Economy, Mid-Range, and Premium), By Sales Channel(Wholesalers and Distributors, Supermarket/Hypermarkets, Specialty Stores, Pharmacy / Drug Stores), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG35B2128 |
Region:
Global |
Published Date: October, 2024
Pages:
157
|Tables:
62
|Figures:
65
Tampon Market Insights
Tampon Market size was valued at USD 5.57 Billion in 2023 and is poised to grow from USD 5.87 Billion in 2024 to USD 8.91 Billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).
The global tampon industry is anticipated to grow significantly during the forecast period due to several factors, particularly the growing demand for more advanced feminine hygiene products. Knowledge of the benefits of tampons, including comfort, privacy, and odor prevention, is contributing to this growth. Many people prefer to use tampons because they believe them to be cleaner compared to sanitary pads. In addition, tampons are made of medical-grade materials so that they may be safely used inside the body. Although there are a lot of benefits in using tampons, the product has a number of drawbacks that may restrict its growth in the industry. Primarily, there is a lack of ease when inserting them into the vagina and then taking them out. Sometimes, they might be very messy to use. There could be allergic reactions, too, which can discourage others from using them regularly. Some of these disadvantages hinder their adoption in many markets. However, there are growth opportunities because the feminine hygiene industry is increasingly focusing on product innovations. Organic and biodegradable material-based tampons are increasingly in demand as a response to customer demand for green and eco-friendly products. As these innovations will provide customers with safer, more comfortable, and eco-friendly solutions, these innovations are expected to drive the tampon market growth.
US Tampon Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Blended
Fastest Growth
Cotton
Growth Rate
10.1% CAGR
Global Tampon Market ($ Bn)
Country Share for North America (%)
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Tampon Market Segmental Analysis
Global Tampon Market is segmented on the product type, material type, source, nature, price range, sales channel, and region. By product type, market is segmented into Applicator Tampon, and Non-Applicator Tampon. By material type, market is segmented into Cotton, Rayon, and Blended. By source, market is segmented into Organic, and Conventional. By nature, market is segmented into Scented, and Unscented. By price range, market is segmented into Economy, Mid-Range, and Premium. By sales channel, market is segmented into Wholesalers and Distributors, Supermarket/Hypermarkets, Specialty Stores, Pharmacy / Drug Stores, Online Retailers, and Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Material Type
As per the 2023 tampon market analysis, the most common material for tampons is a blended, cotton and rayon, accounting for USD 2.79 billion in sales. Among these, the blended segment held the dominant share. Often composed of cotton and rayon, blended tampons provide a unique balance of comfort and absorbency. For customers that are looking for performance through the menstrual cycle, but require comfort during this time as well, this blend will prove fascinating as it produces a product that is both able to absorb menstrual fluid and is soft against the skin. In addition, blended tampons have a certain appeal because they cost less than organic or pure cotton. Mixed cotton tampons tend to be cheaper because it may reduce the cost of making the product.
Cotton tampons, however, are anticipated to have a compound annual growth rate of 6.5% from 2024 to 2031. A factor in this trend is that tampons made of organic cotton have recently gained popularity. Tampons with synthetic materials are thought to be less safe and unhealthier than those of organic cotton. The demand is thus driven by the safety factor; besides, since these tampons contain no harmful fertilizers and pesticides, consumers who are attracted to natural components of personal care products also demand this. Such organic materials complement larger trends toward sustainability and environmental responsibility as increasing numbers of women flock to such items with lower environmental impacts.
Analysis By Distribution
Based on the 2024 tampon market forecast, the supermarkets and hypermarkets segment accounted for the highest revenue share of over 40% due to their competitive price and wide range of products. With this, these retail formats are quickly becoming the preferred choices of women who want to buy tampons. Customers will be well-informed on their needs and preferences when they have access to several tampon brands, sizes, and types all in one location. This convenience is especially of interest to middle-class consumers because they can avail themselves of the sales and discounts regularly offered in such larger retail settings. Moreover, due to their strong reputation and ability to offer detailed product information, supermarkets and hypermarkets boost consumer confidence.
Contrarily, the online channel is estimated to grow from 2024 to 2031 at a CAGR of 8.4%, and with continued development in e-commerce, it is now feasible for customers to obtain virtually all types or brands of tampons at prices that are simply affordable. This advantage is particularly appealing to private hygiene products such as tampons, where some customers want to buy in secret. Especially in societies where menstruation remains taboo, online shopping allows consumers to browse wide choices without suffering the discomfort that may result from in-store shopping. Another factor driving the growth of online distribution channels is the fast rise in internet penetration and smartphone usage around the globe. The more people are accustomed to doing it, the more predicted they will be to research and buy menstrual hygiene products online.
Global Tampon Market By Material Type
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Tampon Market Regional Insights
North America dominated the market with revenue share of USD 1.98 billion by 2023. This would continue to maintain a very high growth rate of 5.8% CAGR from 2024 to 2031. Other possible factors of fast demand for tampons across North American counties such as the United States include shifting customer preferences and raising awareness of menstrual health issues altogether. Increased knowledge and education regarding menstruation hygiene are some of the major reasons. The use and acceptance of tampons are increasing with more women now talking about their menstrual health issues and the social taboos that are crumbling away. Reports indicate that nearly 70% of the women in the United States use tampons, which is one of the widely used menstruation products among women aged 12 to 50 years.
However, the tampon market in Asia-Pacific is expected to gain at the highest rate, by attaining a CAGR of 7.7% from 2024 to 2031. This growth is mainly due to the increasing use of modern menstrual products, that is, tampons, mainly because social stigmas regarding menstruation are disappearing rapidly. Increased awareness of menstruation health ranks as the most important driving factor for tampon market growth in the Asia-Pacific region. Many people, especially women, now have knowledge of how tampons are better than sanitary pads through campaigns orchestrated by their respective government programs and NGOs.
Global Tampon Market By Geography
- Largest
- Fastest
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Tampon Market Dynamics
Tampon Market Drivers
Growing Awareness of Personal Hygiene
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Tampons have become much more popular as compared to sanitary pads simply because knowledge regarding feminine hygiene and health is increasing day by day. Being discreet, clean, and odor free, tampons have become an increased preference in women, especially who think more for themselves and themselves. Wellness and cleanliness-conscious customers drive demand, particularly from younger segments of health-conscious buyers.
Tampon Product Innovations
-
The other factor that drives the growth of the tampon market is innovative products. Manufacturers have been emphasizing the production of tampons with better attributes, including advanced absorbency, eco-friendly designs, and natural materials. The needs of those with sensitive skin and individuals who consider the environment as a vital aspect of health increase market demand due to innovations such as biodegradable tampons and those made from purely natural chemical-free materials.
Tampon Market Restraints
Health Conditions and Allergic Reactions Risk
-
Major threats to the tampon industry come in the form of the possibility of allergic reactions or discomfort. Certain chemicals or synthetic materials used in tampons can cause irritation or infections in some individuals. Customers, especially those with sensitive skin, might be deterred by these health issues, thus limiting market adoption and raising demand for alternatives such as menstruation cups or pads.
Difficulty with Insertion and Use
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For some consumers, especially those who are not accustomed with them or who are uneasy with internal items, the simplicity of tampon use continues to be a barrier. For first-time users or those unfamiliar with menstruation products, insertion and removal may be challenging or uncomfortable, which lessens the market's attractiveness. Some people are also unable to completely switch to tampons due to the messiness and possible pain.
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Tampon Market Competitive Landscape
The tampon market is extremely competitive and has its share of several domestic and international competitors for capturing market space. The significant businesses holding the main market share through extensive networks of distribution coupled with well-recognized brand names include companies such as Johnson & Johnson (o.b.), Kimberly-Clark (Kotex), and Procter & Gamble (Tampax). Not only does the industry now have giant players, but it's also becoming very competitive where new businesses based on offering organic, green, and bio-degradable tampons continue to dominate the market.
Tampon Market Top Player’s Company Profile
- Bodywise Ltd (UK)
- Corman SpA (Italy)
- Lil-Lets UK Limited (UK)
- Procter & Gamble Co (US)
- Kimberly-Clark Corporation (US)
- Edgewell Personal Care Company (US)
- Unicharm Corporation (Japan)
- Johnson & Johnson Inc. (US)
- Cora (US)
- First Quality Enterprises Inc. (US)
- Johnson & Johnson Pvt. Ltd. (India)
- Lil-lets Group Ltd (UK)
- Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
- Cotton High Tech S.L. (Spain)
- TZMO SA (Poland)
- Libra (Australia)
- MOXIE (Australia)
- Natracare (UK)
- Playtex (US)
- Rossmann (Germany)
- Tempo (Germany)
Tampon Market Recent Developments
- Lil-lets Group Ltd. launched its reusable tampon applicator in December 2022. The company has already stopped manufacturing its plastic applicator tampons and is concentrating on developing eco-friendly alternatives. The new reusable tampon applicator is made of smooth, thin material with a rounded tip to make insertion easy. It is comfortable to use and can be cleaned between uses.
- P&G's Always formed the "50 Period Heroes" team in October 2022 to make a push in the United States for the #EndPeriodPoverty campaign in all 50 states of the country. Apart from providing period products to access for young people, there are period heroes representing teams and individuals of each one of the 50 US states. It is with such an effort that it gains a competitive edge in the important market.
- Sequel is a start-up company that manufactures women's hygiene products to give women health and wellness experiences. It has just launched tampons and brought in USD 5 million in early funding rounds as of June 2022. The company intends to raise the quality of women's hygiene products through improvements in design and technology. The move is predicted to spur the growth of the tampon industry in North America and the United States.
Tampon Key Market Trends
- Eco-friendly and Sustainable Products: Eco-friendly tampon alternatives are gaining more popularity nowadays as customers' concern on sustainability increases. Consumers tend to look for products which cause less damage to nature, so the demand for organic and biodegradable tampons is growing as well. As a result of this growing demand, companies came up with natural fibers and started producing tampons by using natural fibers instead of harmful chemicals for a harmless and zero-waste lifestyle.
- Personalization & Customized Goods: Customizing feminine hygiene products, such as tampons, is increasingly becoming the case. The variety of items sought by consumers includes tampons with varying absorbencies, fragrance-free, and hypoallergenic varieties. There is further market expansion based on the ability of firms to serve a diverse and evolving customer base through customized period care products and individualized tampon subscriptions.
Tampon Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the tampon market outlook is predicted to change dramatically due to factors such as growing demand for discreet, sanitary, and comfortable products and heightened awareness of feminine hygiene. Adoption might be slowed by complications, including allergic reactions and problems using products, but organic and environment-friendly materials-based innovations open doors with bright prospects. Increasingly in demand are chemical-free biodegradable tampons since more environmentally conscious alternatives have been sought. A growing diversified competitive market in terms of time established and the newly added to it, that will pay for sustainability as well as for customization. With these trends in development, the tampon market is expected to grow, driven by innovation, environmentally concerned consumers, and health-sensitive choices.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 5.57 Billion |
| Market size value in 2032 | USD 8.91 Billion |
| Growth Rate | 5.3% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Tampon Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Tampon Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Tampon Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Tampon Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Tampon Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Tampon Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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