Tampon Market Size, Share, Growth Analysis, By Product Type(Applicator Tampon, and Non-Applicator Tampon), By Material Type(Cotton, Rayon, and Blended), By Source(Organic, and Conventional), By Nature(Scented, and Unscented), By Price Range(Economy, Mid-Range, and Premium), By Sales Channel(Wholesalers and Distributors, Supermarket/Hypermarkets, Specialty Stores, Pharmacy / Drug Stores), By Region - Industry Forecast 2025-2032

North America dominated the market with revenue share of USD 1.98 billion by 2023. This would continue to maintain a very high growth rate of 5.8% CAGR from 2024 to 2031. Other possible factors of fast demand for tampons across North American counties such as the United States include shifting customer preferences and raising awareness of menstrual health issues altogether. Increased knowledge and education regarding menstruation hygiene are some of the major reasons. The use and acceptance of tampons are increasing with more women now talking about their menstrual health issues and the social taboos that are crumbling away. Reports indicate that nearly 70% of the women in the United States use tampons, which is one of the widely used menstruation products among women aged 12 to 50 years. 

However, the tampon market in Asia-Pacific is expected to gain at the highest rate, by attaining a CAGR of 7.7% from 2024 to 2031. This growth is mainly due to the increasing use of modern menstrual products, that is, tampons, mainly because social stigmas regarding menstruation are disappearing rapidly. Increased awareness of menstruation health ranks as the most important driving factor for tampon market growth in the Asia-Pacific region. Many people, especially women, now have knowledge of how tampons are better than sanitary pads through campaigns orchestrated by their respective government programs and NGOs.