Tampon Market Size, Share, Growth Analysis, By Product Type(Applicator Tampon, and Non-Applicator Tampon), By Material Type(Cotton, Rayon, and Blended), By Source(Organic, and Conventional), By Nature(Scented, and Unscented), By Price Range(Economy, Mid-Range, and Premium), By Sales Channel(Wholesalers and Distributors, Supermarket/Hypermarkets, Specialty Stores, Pharmacy / Drug Stores), By Region - Industry Forecast 2025-2032

Report ID: SQMIG35B2128 | Region: Global | Published Date: October, 2024
Pages: 157 | Tables: 62 | Figures: 65

Tampon Market News

Lil-lets Group Ltd. launched its reusable tampon applicator in December 2022. The company has already stopped manufacturing its plastic applicator tampons and is concentrating on developing eco-friendly alternatives. The new reusable tampon applicator is made of smooth, thin material with a rounded tip to make insertion easy. It is comfortable to use and can be cleaned between uses.
P&G's Always formed the "50 Period Heroes" team in October 2022 to make a push in the United States for the #EndPeriodPoverty campaign in all 50 states of the country. Apart from providing period products to access for young people, there are period heroes representing teams and individuals of each one of the 50 US states. It is with such an effort that it gains a competitive edge in the important market.
Sequel is a start-up company that manufactures women's hygiene products to give women health and wellness experiences. It has just launched tampons and brought in USD 5 million in early funding rounds as of June 2022. The company intends to raise the quality of women's hygiene products through improvements in design and technology. The move is predicted to spur the growth of the tampon industry in North America and the United States.

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Tampon Market size was valued at USD 5.57 Billion in 2023 and is poised to grow from USD 5.87 Billion in 2024 to USD 8.91 Billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The tampon market is extremely competitive and has its share of several domestic and international competitors for capturing market space. The significant businesses holding the main market share through extensive networks of distribution coupled with well-recognized brand names include companies such as Johnson & Johnson (o.b.), Kimberly-Clark (Kotex), and Procter & Gamble (Tampax). Not only does the industry now have giant players, but it's also becoming very competitive where new businesses based on offering organic, green, and bio-degradable tampons continue to dominate the market. 'Bodywise Ltd (UK) ', 'Corman SpA (Italy) ', 'Lil-Lets UK Limited (UK) ', 'Procter & Gamble Co (US) ', 'Kimberly-Clark Corporation (US) ', 'Edgewell Personal Care Company (US) ', 'Unicharm Corporation (Japan) ', 'Johnson & Johnson Inc. (US) ', 'Cora (US) ', 'First Quality Enterprises Inc. (US) ', 'Johnson & Johnson Pvt. Ltd. (India) ', 'Lil-lets Group Ltd (UK) ', 'Svenska Cellulosa Aktiebolaget (SCA) (Sweden) ', 'Cotton High Tech S.L. (Spain) ', 'TZMO SA (Poland) ', 'Libra (Australia) ', 'MOXIE (Australia) ', 'Natracare (UK) ', 'Playtex (US) ', 'Rossmann (Germany) ', 'Tempo (Germany)'

Eco-friendly and Sustainable Products: Eco-friendly tampon alternatives are gaining more popularity nowadays as customers' concern on sustainability increases. Consumers tend to look for products which cause less damage to nature, so the demand for organic and biodegradable tampons is growing as well. As a result of this growing demand, companies came up with natural fibers and started producing tampons by using natural fibers instead of harmful chemicals for a harmless and zero-waste lifestyle.

North America dominated the market with revenue share of USD 1.98 billion by 2023. This would continue to maintain a very high growth rate of 5.8% CAGR from 2024 to 2031. Other possible factors of fast demand for tampons across North American counties such as the United States include shifting customer preferences and raising awareness of menstrual health issues altogether. Increased knowledge and education regarding menstruation hygiene are some of the major reasons. The use and acceptance of tampons are increasing with more women now talking about their menstrual health issues and the social taboos that are crumbling away. Reports indicate that nearly 70% of the women in the United States use tampons, which is one of the widely used menstruation products among women aged 12 to 50 years.

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