Global Tattoo Market

Tattoo Market Size, Share, Growth Analysis, By Type(Temporary, Permanent), By Category(Cosmetics, Medical, Professional), By Location(Upper Arm, Chest, Abdomen, Others), By Technology(Traditional Tattooing, Machine Tattooing), By End User(Women Men), By Region - Industry Forecast 2025-2032

Report ID: SQMIG30L2162 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 86 | Figures: 76

Tattoo Market News

  • In March 2023, Ishan Rana, a tattoo artist hailing from Vadodara, India, achieved a remarkable feat by setting a Guinness World Record. Over a period of 91 consecutive hours, Rana tattooed a total of 74 tattoos on 64 individuals. The inking marathon commenced on March 3rd and concluded on March 7th.
  • In February 2023, Oleander Tattoo, a studio based in Ravenswood, Chicago, US, made an announcement regarding their expansion plans. The studio intends to hire additional artists and organize fundraisers for non-profit organizations, showcasing their commitment to growth and community engagement.
  • In February 2022, Mad Rabbit, a US-based skincare brand specializing in natural and clean tattoo care, secured a fresh funding round amounting to USD 4 million. This investment will facilitate the brand's expansion in terms of retail presence and product portfolio, underscoring their ambition to cater to the evolving needs of tattoo enthusiasts.
  • In January 2022, Société Bic S.A., a French manufacturer of writing instruments, acquired Inkbox Ink Inc., a Canadian brand specializing in semi-permanent and Direct-to-Consumer (DTC) body art. The acquisition, valued at USD 65 million, represents Société Bic S.A.'s strategic move to enhance its DTC capabilities in the body art category through the acquisition of Inkbox Ink Inc.
  • In July 2021, Ephemeral, a US-based brand in the tattoo industry, successfully raised approximately USD 20 million in funding merely four months after its launch. The significant investments garnered by Ephemeral highlight the rapid evolution and growing interest in tattoos as a prominent category within the beauty industry on a global scale.
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Tattoo Market size was valued at USD 1.95 Billion in 2023 and is poised to grow from USD 2.14 Billion in 2024 to USD 4.5 Billion by 2032, growing at a CAGR of 9.7% during the forecast period (2025-2032).

Global Tattoo Market market will be characterized by intense competition, with both domestic and internationally recognized players vying for market share. Key industry participants employ two main strategies to maintain their position: expanding their global presence by establishing new studios and investing in marketing and promotional endeavors. These prominent players enjoy the advantage of a well-established consumer base on a global scale. Their extensive network of studios worldwide acts as a deterrent for new entrants looking to penetrate the industry. 'Celebrity INK (Thailand)', 'Aliens Tattoo (India)', 'Fulham Tattoo (UK)', 'Cloak and Dagger London (UK)', 'Vivid Ink (UK)', 'Radical Ink (Romania)', 'BodyCanvas (India)', 'Devil'z Tattoo (India)', 'Rock n'Roll Tattoo and Piercing (UK)', 'Three Kings Tattoo (US)', 'Tattoo Temple (China)', 'Tattoo Mania (France)', 'Amsterdam Tattoo Museum (Netherlands)', 'Inked Magazine (US)', 'Inkaholik Tattoos (US)', 'Berlin Ink Tattooing (Germany)', 'La Mano Zurda Tattoo (Spain)', 'Black Sheep Tattoo (Australia)', 'Sake Tattoo Crew (Belgium)', 'Tattoo Revolution (Sweden)'

The global demand for body art is driven by the growing number of studios and spa clinics offering body piercing services. Additionally, the rise in body art and piercing-related educational institutions has contributed to an increase in professionals specializing in delivering high-quality services, including body piercing and body art removal services. These developments have elevated the popularity of body decoration worldwide, attracting a broader audience and driving the demand for tattoo services in recent years.

One key market trend in the global tattoo market is the increasing demand for natural and clean tattoo skincare products. Consumers are becoming more conscious about the ingredients used in tattoo aftercare and are seeking products that are gentle on the skin and promote healing without harmful chemicals. This trend is driving the development and availability of natural and clean skincare brands specifically tailored for tattoo care, catering to the growing needs and preferences of tattoo enthusiasts.

North America dominated the global tattoo market. North America has been a hub for tattoo culture and has witnessed a significant rise in the popularity of tattoos over the years. The region has a well-established tattoo industry, with a high concentration of skilled tattoo artists, renowned tattoo studios, and a strong demand for both traditional and contemporary tattoo designs. The cultural acceptance of tattoos in North America, along with a large population of tattoo enthusiasts, contributes to its dominance in the global market.

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Global Tattoo Market

Report ID: SQMIG30L2162

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